Top
NEWS REAL

• The Professional Fighters League has formed a partnership with Mike Tyson, with the first initiative "Mike Tyson's New Fight Game: The PFL." Tyson will provide “fighter perspective, inside analysis, and irreverent discussion never before experienced in combat sports. The series debuts tonight (Oct. 10 10 PM ET) on PFL and Tyson digital and social platforms, including YouTube, Instagram and Facebook.

• Two-time Grand Slam winner Naomi Osaka, currently ranked No. 3 in the world, said she would represent Japan, where she holds a citizenship, in the 2020 Tokyo Summer Olympics.

• NBC Sports Regional Networks has signed a partnership with Religion of Sports — the media company founded by Tom Brady, Michael Strahan and Gotham Chopra — to develop and produce "Head Strong: Mental Health and Sports," a “comprehensive multi-platform content initiative on mental health as well as men’s health issues.” The joint project will launch in November.

• Per NFL Media: Consumption figures through Week 5: More than 142 million people have watched NFL games. Viewership is up 6%. The entire list of Top 20 TV shows this season are NFL games.

The Top Three games to date all involve the Dallas Cowboys: Green Bay Packers vs. Dallas Cowboys (Fox, Oct 6) 24.6M; New York Giants vs. Dallas Cowboys (Fox, Sept. 8) 24.3M; Dallas Cowboys vs. New Orleans Saints (NBC, Sept. 29) 24.2M.

• PGA Tour Champions and Ascension signed a four-year partnership to host a new pro golf tournament in St. Louis. The Ascension Charity Classic will debut Sept. 28-Oct. 4, 2020 at Norwood Hills Country Club in North County. It will be the first time the PGA Tour has hosted an annual event in the St. Louis region since 2001.

• Zenni Optical, based in San Francisco, whose alliances include being an official partner with the NFL’s San Francisco 49ers and the NBA’s Chicago Bulls, has expanded its role with the Bulls, which features a five-year deal as the team’s jersey patch logo partner.

Zenni has unveiled its Off-Court Style collection, supported by Bulls members and brand ambassadors including Zach LaVine, Robin Lopez and Wendell Carter Jr. being outfitted with their “favorite Zenni frames and matching them with their off-court style to give fans an exclusive look at what they wear when they aren’t in uniform.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Best Chance To Win 2019-20 Stanley Cup Based On Player Voting Via NHL.com

  • Tampa Bay Lightning 45%
  • St. Louis Blues 11%
  • Dallas Stars 10%
  • San Jose Sharks 7%
  • Boston Bruins 4%
  • Colorado Avalanche 4%
  • Washington Capitals 4%
  • Nashville Predators  4%
  • New Jersey Devils  2%
  • Philadelphia Flyers 2%
  • Toronto Maple Leafs 2%
  • Vegas Golden Knights 2%
KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Nike Mo Farah Marathon See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Nov082016

Big Papi So Busy In Retirement He Makes Peyton Look Like A Marketing Slacker 

By Barry Janoff

November 8, 2016: David “Big Papi” Ortiz has officially been retired from MLB since Oct.10, the day the Boston Red Sox lost to the Cleveland Indians in the American League Division Series and were eliminated from post-season play.

But for Ortiz, who played 20 years in the Majors, retirement ain't no big thing.

Since walking out of Fenway Park, Ortiz has over the past month been involved in a seemingly non-stop array of events and marketing activities, from appearing in TV spots and on TV shows to promoting cigars, beer, chips, salsa, T-shirts and The David Ortiz Children's Foundation, and even attending World Series games.

This week, MLB Advanced Media broke a TV spot, “Sharp In Retirement,” with Ortiz and Joe Torre, former MLB player and manager and currently the league’s evp-baseball operations, for StatCast powered by Amazon Web Services. It shows Ortiz in his post-baseball life: Taking naps, mowing the lawn, throwing out the garbage, making pancakes in his kitchen and watching soap operas.

The theme mirrors that of two campaigns, from Nationwide and DirecTV, both with spokesman Peyton Manning, who retired from the NFL following his Super Bowl 50 victorious season with the Denver Broncos but is omni-present on TV and NFL telecasts.

In his ads. Manning — who also appears in ads for Papa John's — is seen wearing a bathrobe while trying to fill his day by shopping, cooking for friends, meeting acquaintances for lunch and calling his brother Eli on a Sunday afternoon to come watch football on TV — which the younger Manning can’t do because he still quarterbacks for the New York Giants.

In the Ortiz StatCast spot, MLBAM shows how it employs Player Tracking System "to capture and analyze every play using data-collection and analysis tools," such has hitting, catching and running the bases. That is translated to Ortiz when the PTS analyzes his retirement activities. When the metrics show that Ortiz has failed to properly mow the lawn, Torre, with his own lawn mower, says to him, “You gotta bring your ‘A’ game if you’re going to make it in this neighborhood.”

Among other marketers whose humorous creative have imagined Ortiz’s retirement are JetBlue’s "David Ortiz vs. Piñatas" and ESPN’s "Papi’s Gonna Be Rich," with JetBlue envisioning him with a baseball bat going to birthday party smashing piñatas and This Is SportsCenter finding Ortiz brainstorming such products as “Papi-cycles,” “Papi-corn” and “Big Papi Pizza.”

Although the StatCast spot with Ortiz is also done tongue-in-cheek, the scenario of him sitting around the house is as far from the truth as possible.

Among the activities on Ortiz’ schedule, he launched Big Papi Cigars — because "Real man need a real cigar" — including attending a Big Papi Cigar Dinner on Nov. 3 in Central Lounge in Queens, NY, which was billed as “an upscale evening of dining, drinking, networking and cigar smoking.”

The next day, Ortiz was in Boston to publicize Big Hapi, a bold mango juice-infused double IPA, via Sam Adams. They brewed just 541 bottles, to match Ortiz’s career regular season home run total, that were available exclusively at the Sam Adams Boston Brewery.

The entire inventory was sold, at $29.99 each — with bottle No. 34, his Red Sox jersey, going to Ortiz. All proceeds went to Ortiz's Children’s Fund, which partners with Massachusetts General Hospital for Children and World Pediatric Project "helping children in New England and the Dominican Republic who do not have access to the critical pediatric services they need."

According to Sam Adams founder Jim Koch, "Over the years, I’ve been fortunate to watch David Ortiz hit homers out of the park while enjoying a cold Sam Adams . . . We’re thrilled to honor our hometown baseball hero by doing what we do best, brewing beer, and giving craft beer and baseball fans a commemorative brew to honor an extraordinary legend."

Also new in marketing, Ortiz appeared in a commercial for Big Papi’s Kitchen, "Clutch," from MK3 Creative. Big Papi’s Kitchen sells such products tortilla chips, hummus and salsas (sold at Target, Legman’s, ShopRite, Shaw’s and elsewhere), with proceeds benefiting the Children’s Fund.

Ortiz has continued to expand Big Papi Productions, which has created exclusive content for The Big Papi Network on Verizon’s Go90 mobile video platform, such as "Storytime with Big Papi" and "Retirement Coffee with Big Papi," in which he tries to fill his retirement calendar by working at a real Dunkin' Donuts (a partner for both Ortiz and the Red Sox).

Among others, Big Papi Productions also worked with ESPN’s 30 for 30 on The Last Walkout, a four-part series and a half-hour special that focused on Ortiz’s final season. The last episode premiered this past month, with Ortiz and his marketing agent/manager, Alex Radetsky, serving as executive producers.

Ortiz’s cottage industry also include BigPapiShop.com, with Big Papi-themed headwear, apparel, novelties and memorabilia.

Meanwhile . . .

Ortiz appeared on Late Night with Seth Meyers; attended several World Series games; supported UNICEF efforts to send relief to Haiti in the wake of Hurricane Matthew; promoted T-shirts that read, “Retired Not Expired 2016,” designed by his daughter Alex, with proceeds benefiting The David Ortiz Children’s Fund; and visited the headquarters of New Balance, one of his marketing partners, to meet employees and accept a $10,000 donation for his Fund.

Of course, his upcoming schedule may be no less hectic.

On Nov. 11, he will be the guest of honor at the Worcester (MA) Telegram & Gazette’s 150th anniversary party, labeled A Legendary Evening featuring David Ortiz, which will raise funds for T&G’s Santa program.

On Nov. 13, he is expected to make an appearance in Boston’s TD Garden for Kellogg's Tour Of Gymnastics Champions, to support his friend, Aly Raisman and other members of the women’s gold medal winning U.S. Gymnastics team.

He currently is preparing to host the 9th annual David Ortiz Celebrity Golf Classic, scheduled for Dec. 1-4 in Al Sol Resort Punta Cana, Dominican Republic. Part of the event will be the Big Papi Official Retirement Celebration, with proceeds going to his Children’s Fund.

The David Ortiz Children’s Fund is also anticipating the 2017 Boston Marathon this April and is building Team Papi to run in the event.

And there likely will be a celebration when JetBlue officially renames Gate 34 in Terminal C in Boston’s Logan Airport in his honor, similar to the one he recently received when the Brookline Avenue Bridge near Fenway was rechristened with his name.

Ortiz’s marketing deals also include Buffalo Wild Wings, Fanatics, Chef’s Cut Real Jerky and PowerHandz.

During his farewell season, Ortiz-specific marketing support came from Red Sox partners Coca-Cola and JetBlue and Dunkin’ Donuts, as well as MasterCard, Sony PlayStation and New Era ’47 Brand.

As Ortiz related, quoting a message he received from a friend, "Man, you’re #$@$ your retirement up!"

Back to Home Page