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Best Marketing Events In April 2017
 
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NFL 2017 First Round Draft Picks
1. Cleveland Browns
Garrett, Myles
DE 6'4" 272 Texas A&M
2. Chicago Bears (From 49ers)
Trubisky, Mitchell
QB 6'2" 222 North Carolina
3. San Francisco 49ers (From Bears)
Thomas, Solomon
DE 6'3" 273 Stanford
4. Jacksonville Jaguars
Fournette, Leonard
RB 6'0" 240 LSU
5. Tennessee Titans (From Rams)
Davis, Corey
WR 6'3" 209 Western Michigan
6. New York Jets
Adams, Jamal
S 6'0" 214 LSU
7. Los Angeles Chargers
Williams, Mike
WR 6'4" 218 Clemson
8. Carolina Panthers
McCaffrey, Christian
RB 5'11" 202 Stanford
9. Cincinnati Bengals
Ross, John
WR 5'11" 188 Washington
10. Kansas City Chiefs (From Bills)
Mahomes, Patrick
QB 6'2" 225 Texas Tech
11. New Orleans Saints
Lattimore, Marshon
CB 6'0" 193 Ohio St.
12. Houston Texans (From Browns through Eagles)
Watson, Deshaun
QB 6'2" 221 Clemson
13. Arizona Cardinals
Reddick, Haason
LB 6'1" 237 Temple
14. Philadelphia Eagles (From Vikings)
Barnett, Derek
DE 6'3" 259 Tennessee
15. Indianapolis Colts
Hooker, Malik
S 6'1" 206 Ohio St.
16. Baltimore Ravens
Humphrey, Marlon
CB 6'0" 197 Alabama
17. Washington Redskins
Allen, Jonathan
DE 6'3" 286 Alabama
18. Tennessee Titans
Jackson, Adoree'
CB 5'10" 186 USC
19. Tampa Bay Buccaneers
Howard, O.J.
TE 6'6" 251 Alabama
20. Denver Broncos
Bolles, Garett
OT 6'5" 297 Utah
21. Detroit Lions
Davis, Jarrad
LB 6'1" 238 Florida
22. Miami Dolphins
Harris, Charles
OLB 6'3" n253 Missouri
23. New York Giants
Engram, Evan
TE 6'3" 234 Mississippi
24. Oakland Raiders
Conley, Gareon
CB 6’0” 195 Ohio St
25. Cleveland Browns (From Texans)
Peppers, Jabrill
S 5'11" 213 Michigan
26. Atlanta Falcons (From Seahawks)
McKinley, Takkarist
DE 6'2" 250 UCLA
27. Buffalo Bills (From Chiefs)
White, Tre'Davious
CB 5'11" 192 LSU
28. Dallas Cowboys
Charlton, Taco
DE 6'6" 277 Michigan
29 .Cleveland Browns (From Packers)
Njoku, David
TE 6'4" 246 Miami
30. Pittsburgh Steelers
Watt, T.J.
OLB 6'4" 252 Wisconsin
31. San Francisco 49ers (From Seahawks through Falcons)
Foster, Reuben
LB 6'0" 229 Alabama
32. New Orleans Saints (From Patriots)
Ramczyk, Ryan
OT 6'6" 310 Wisconsin

WHAT YOU SAY!?

ESPN’s 2017 Monday Night Football Schedule
Preseason
Thurs, Aug. 17
Tampa Bay Buccaneers at Jacksonville Jaguars 8 PM ET
Mon, Aug. 21
New York Giants at Cleveland Browns 8 PM ET

Regular Season (8 PM ET unless indicated)
Sept. 11
New Orleans Saints at Minnesota Vikings 7 PM ET
Los Angeles Chargers at Denver Broncos 10:15 PM ET
Sept. 18
Detroit Lions at New York Giants
Sept. 25
Dallas Cowboys at Arizona Cardinals
Oct. 2
Washington Redskins at Kansas City Chiefs
Oct. 9
Minnesota Vikings at Chicago Bears
Oct. 16
Indianapolis Colts at Tennessee Titans
Oct. 23
Washington Redskins at Philadelphia Eagles
Oct. 30
Denver Broncos at Kansas City Chiefs
Nov. 6
Detroit Lions at Green Bay Packers
Nov. 13
Miami Dolphins at Carolina Panthers
Nov. 20
Atlanta Falcons at Seattle Seahawks 
Nov. 27
Houston Texans at Baltimore Ravens 
Dec. 4
Pittsburgh Steelers at Cincinnati Bengals
Dec. 11
New England Patriots at Miami Dolphins
Dec. 18
Atlanta Falcons at Tampa Bay Buccaneers
Dec. 25
Oakland Raiders at Philadelphia Eagles

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Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jun102009

Why Companies Tell Athletes 'You're Rehired' After They've Retired

By Barry Janoff
Executive Editor, NYSportsJournalism

 

June 10, 2009: To paraphrase author Charles "Two Cities" Dickens, it is the best of times and the worst of times when it comes to using athletes in sports marketing. The economy has forced many companies to scale down their sports sponsorships, including previously big spenders in the automotive and financial categories.

General Motors, for example, ended its nine-year alliance with Tiger Woods in 2008, a year before their $7 million per year contract was to expire, even as its executives were visiting Washington to ask for a bailout. And the fact that many big-name athletes have been linked to situations that have caused concern among consumers — including Michael Vick, Michael Phelps, Alex Rodriguez, Manny Ramirez, Barry Bonds and Roger Clemens — has put all active players under scrutiny. Kellogg chose not to renew its deal with Phelps after a photo of the Olympic swimming hero holding drug paraphernalia became public, and Vick lost all of his estimated $35 million endorsement deals after he pled guilty to charges relating to a dog fighting operation.

But this, in turn, has opened up opportunities for retired players such as Cal Ripken Jr., Michael Jordan, Dan Marino (NutriSystem) and Patrick Ewing (Snickers) to parlay their former playing days into new pay days.

"The work Cal Ripken, Ripken Baseball and the Ripken Foundation conduct on a professional and grass roots level mirrors many of the initiatives State Farm supports nationally and locally," Mark Gibson, assistant vice president of advertising at State Farm, says of the insurance company's alliance with the baseball Hall of Famer, who also has deals with Holiday Inn and Under Armour. "It's a natural fit for State Farm and we are very excited for the opportunity to work with Cal on many different levels."

Under Armour echoed those statements when it signed a five-year deal with Ripken in April. "Cal is an iconic figure who represents the very best of sports," says Steve Battista, senior vice president/brand at Under Armour.

Although not nearly as omnipresent as he was during his playing days in the NBA, Jordan continues to remain a valuable marketing tool for the likes of Hanes, Gatorade and the NBA, which regularly includes clips of him from his playing days in marketing initiatives.

Jordan, currently part-owner and head of basketball operations with the Charlotte Bobcats, also is the driving force behind Nike's Jordan Brand in commercials, personal appearances and basketball shoe design, helping to push annual sales to close to $1 billion and earning Jordan himself a Top 20 status on Forbes' recent list of 100 most powerful celebrities.

Is it safer to use retired athletes vs. current ones? "The answer is yes but not just because they are retired," says David Schwab, vice president at marketing agency Octagon, Washington, D.C., and managing director at First Call, Octagon's celebrity acquisition and activation division. "It's because a retired athlete is typically older and more mature. [In some cases], they don't have a steady income stream [so] they care more about the project."

This is not to say that Madison Avenue is down on active athletes. Woods, even without GM, still earns about $100 million a year from endorsements. LeBron James makes more than $25 million in endorsements to pace NBA players, Dale Earnhardt Jr. leads the Nascar pack with $22 million in endorsement earnings and Peyton Manning ranks atop NFL players with some $15 million in endorsements.

Can athletes come back from critical situations to reinvent their marketing status in preparation for life after retirement? Former heavyweight champ Mike Tyson has not been able to overcome his numerous indiscretions to become a player on Madison Avenue. Kobe Bryant earned more than $60 million a year in endorsements before he was accused of sexual assault in 2003 (which was settled out of court). He now takes in about a third of that, but has been the focus of recent marketing campaigns from Nike and Coca-Cola's Vitaminwater (alongside James in both), and will be the cover athlete of EA Sport's NBA 2K10 videogame this fall.

Ultimately, companies need to be careful about hiring any athlete, whether active or retired. According to Schwab, "Brands still need to perform proper due diligence on any talent to make sure they align with the company's goals, objectives and morals."

Orignally published at MediaPost, June 9, as "Rehired, Not Just Retired."

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