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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jan252010

Right Guard Expands NBA, Youth Sports Alliances With iHoops Activation

January 25, 2010: Right Guard,  the official deodorant of the NBA, has enhanced its partnership with the league and youth basketball by becoming a founding partner of iHoops, the official joint youth basketball initiative of the NCAA, WNBA and the NBA.

Right Guard joins adidas and Nike as founding partners of iHoops, which was formed last June. Earlier this month, the Amateur Athletic Union became an official endorser of iHoops and its educational and basketball programs. NBA marketing partner Spalding is an official sponsor of the iHoops initiative.

As part of its alliance, Right Guard will become the official sponsor of the Right Guard Total Defense Challenge, a nationwide search to find the "best defensive stopper.” The program, which will run February-July, will seek high school boys between the ages of 14-18. Players, coaches and parents will be directed to iHoops.com to upload video highlights of the player's defensive skills. Thirty winners will receive a trip to an NBA game and will participate in a defensive clinic early next season with an NBA player and members of the iHoops coaching staff.

The NBA said that market support would include a significant iHoops presence at the All-Star Game in Dallas in February. Right Guard's support will include Internet and social media such as Facebook and experiential marketing including on-site at the All-Star Game Jam Session. Full details are at the iHoops Web site. NBA support includes a Right Guard-iHoops event at The NBA Store in New York (on Jan. 27) featuring former basketball stars and defensive standouts Dikembe Mutombo and Bob Lanier.

Right Guard has several sports/basketball-centric products, including Right Guard Sport, Right Guard Clinical, Right Guard Fast Break and its new Right Guard Total Defense 5. Chris Paul of the New Orleans Hornets is an official endorser of the brand and appears in marketing.

“We are extremely pleased to be partnering with an initiative focused on improving the quality and lives of today’s youth,” Doug Weekes, general manager for Right Guard, said in a statement. “This move with iHoops continues Right Guard’s long-standing history of integrating its ultimate performance message within genuine sports experiences for consumers."

The partnership with iHoops continues Right Guard's effort to reach teen athlete-consumers. This past fall, Right Guard was the presenting sponsor for the inaugural Under Armour All-America Selection Tour, which visited ten high schools to honor the prep football players selected to participate in the 2010 Under Armour All-America Game.

According to Kevin Weiberg, CEO of iHoops. “iHoops is committed to bringing fun, competitive and learning experiences to players, parents and coaches that will contribute to the improvement of their basketball experience. We are pleased to have the support of Right Guard as a founding partner.” iHoops is working to "establish a structure and develop programs to improve the quality of youth basketball in America in order to enhance the athletic, educational, and social experience of the participants."

Right Guard To Sponsor First Under Armour All-America Selection Tour

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