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• The Cleveland Browns have been named as the team to be featured in HBO’s 2018 series Hard Knocks. The Browns were 0-16 last season and then selected QB Baker Mayfield with the overall No. 1 pick. This year’s series is schedule to debut Aug. 7.

• The Alliance of American Football named Alliance Salt Lake City as its fourth market (Atlanta, Memphis, Orlando) and Dennis Erickson as the team’s head coach. Alliance Salt Lake home games will be played at Rice-Eccles Stadium, home to University of Utah football. Phoenix is expected to be named the fifth city today.

• For the third year, NFL partner Hyundai is hosting the Hyundai Youth Football Camp giving children ages 7 to 13 the chance to take the field and learn from their favorite teams and players. Sessions will be held in Pittsburgh, South Florida, Minnesota, Arizona, Los Angeles, the New York City area and Houston.

KEEPING SCORE

2018 NBA Draft Presented by State Farm Order (To Date)
(Barclays Center Brooklyn, NY June 21 (ESPN)

1. Phoenix Suns
2. Sacramento Kings
3. Atlanta Hawks
4. Memphis Grizzlies
5. Dallas Mavericks
6. Orlando Magic
7. Chicago Bulls
8. Cleveland Cavaliers (from Brooklyn Nets)
9. New York Knicks
10. Philadelphia 76ers (from Los Angeles Lakers)

BUY SELL

WEEKEND BOX OFFICE (May 11-13)
1. Avengers: Infinity War $61.8M
2. Life of the Party $18.5M
3. Breaking In $16.5M
4. Overboard $10.1M
5. A Quiet Place $6.4M
6. I Feel Pretty $3.7M
7. Rampage $3.4M
8. Tully $2.2M
9. Black Panther $1.9M
10. Blockers $1.1M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jan252010

Right Guard Expands NBA, Youth Sports Alliances With iHoops Activation

January 25, 2010: Right Guard,  the official deodorant of the NBA, has enhanced its partnership with the league and youth basketball by becoming a founding partner of iHoops, the official joint youth basketball initiative of the NCAA, WNBA and the NBA.

Right Guard joins adidas and Nike as founding partners of iHoops, which was formed last June. Earlier this month, the Amateur Athletic Union became an official endorser of iHoops and its educational and basketball programs. NBA marketing partner Spalding is an official sponsor of the iHoops initiative.

As part of its alliance, Right Guard will become the official sponsor of the Right Guard Total Defense Challenge, a nationwide search to find the "best defensive stopper.” The program, which will run February-July, will seek high school boys between the ages of 14-18. Players, coaches and parents will be directed to iHoops.com to upload video highlights of the player's defensive skills. Thirty winners will receive a trip to an NBA game and will participate in a defensive clinic early next season with an NBA player and members of the iHoops coaching staff.

The NBA said that market support would include a significant iHoops presence at the All-Star Game in Dallas in February. Right Guard's support will include Internet and social media such as Facebook and experiential marketing including on-site at the All-Star Game Jam Session. Full details are at the iHoops Web site. NBA support includes a Right Guard-iHoops event at The NBA Store in New York (on Jan. 27) featuring former basketball stars and defensive standouts Dikembe Mutombo and Bob Lanier.

Right Guard has several sports/basketball-centric products, including Right Guard Sport, Right Guard Clinical, Right Guard Fast Break and its new Right Guard Total Defense 5. Chris Paul of the New Orleans Hornets is an official endorser of the brand and appears in marketing.

“We are extremely pleased to be partnering with an initiative focused on improving the quality and lives of today’s youth,” Doug Weekes, general manager for Right Guard, said in a statement. “This move with iHoops continues Right Guard’s long-standing history of integrating its ultimate performance message within genuine sports experiences for consumers."

The partnership with iHoops continues Right Guard's effort to reach teen athlete-consumers. This past fall, Right Guard was the presenting sponsor for the inaugural Under Armour All-America Selection Tour, which visited ten high schools to honor the prep football players selected to participate in the 2010 Under Armour All-America Game.

According to Kevin Weiberg, CEO of iHoops. “iHoops is committed to bringing fun, competitive and learning experiences to players, parents and coaches that will contribute to the improvement of their basketball experience. We are pleased to have the support of Right Guard as a founding partner.” iHoops is working to "establish a structure and develop programs to improve the quality of youth basketball in America in order to enhance the athletic, educational, and social experience of the participants."

Right Guard To Sponsor First Under Armour All-America Selection Tour

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