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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
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NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jan252010

Right Guard Expands NBA, Youth Sports Alliances With iHoops Activation

January 25, 2010: Right Guard,  the official deodorant of the NBA, has enhanced its partnership with the league and youth basketball by becoming a founding partner of iHoops, the official joint youth basketball initiative of the NCAA, WNBA and the NBA.

Right Guard joins adidas and Nike as founding partners of iHoops, which was formed last June. Earlier this month, the Amateur Athletic Union became an official endorser of iHoops and its educational and basketball programs. NBA marketing partner Spalding is an official sponsor of the iHoops initiative.

As part of its alliance, Right Guard will become the official sponsor of the Right Guard Total Defense Challenge, a nationwide search to find the "best defensive stopper.” The program, which will run February-July, will seek high school boys between the ages of 14-18. Players, coaches and parents will be directed to iHoops.com to upload video highlights of the player's defensive skills. Thirty winners will receive a trip to an NBA game and will participate in a defensive clinic early next season with an NBA player and members of the iHoops coaching staff.

The NBA said that market support would include a significant iHoops presence at the All-Star Game in Dallas in February. Right Guard's support will include Internet and social media such as Facebook and experiential marketing including on-site at the All-Star Game Jam Session. Full details are at the iHoops Web site. NBA support includes a Right Guard-iHoops event at The NBA Store in New York (on Jan. 27) featuring former basketball stars and defensive standouts Dikembe Mutombo and Bob Lanier.

Right Guard has several sports/basketball-centric products, including Right Guard Sport, Right Guard Clinical, Right Guard Fast Break and its new Right Guard Total Defense 5. Chris Paul of the New Orleans Hornets is an official endorser of the brand and appears in marketing.

“We are extremely pleased to be partnering with an initiative focused on improving the quality and lives of today’s youth,” Doug Weekes, general manager for Right Guard, said in a statement. “This move with iHoops continues Right Guard’s long-standing history of integrating its ultimate performance message within genuine sports experiences for consumers."

The partnership with iHoops continues Right Guard's effort to reach teen athlete-consumers. This past fall, Right Guard was the presenting sponsor for the inaugural Under Armour All-America Selection Tour, which visited ten high schools to honor the prep football players selected to participate in the 2010 Under Armour All-America Game.

According to Kevin Weiberg, CEO of iHoops. “iHoops is committed to bringing fun, competitive and learning experiences to players, parents and coaches that will contribute to the improvement of their basketball experience. We are pleased to have the support of Right Guard as a founding partner.” iHoops is working to "establish a structure and develop programs to improve the quality of youth basketball in America in order to enhance the athletic, educational, and social experience of the participants."

Right Guard To Sponsor First Under Armour All-America Selection Tour

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