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The newly unveiled logo for the Paris 2024 Summer Olympic and Paralympics Games combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – which combine to form an image of Marianne, a female figure representing the French Republic  This is the first time the Olympic logo will be shared with the Paralympic Games.

• The late golf icon Arnold Palmer will be commemorated with a Forever Stamp from the U.S. Postal Service in 2020. The stamp features James Drake's action photo of Palmer at the 1964 U.S. Open at Congressional Country Club in Bethesda, Md. Art director Antonio Alcalá designed the stamp.

• Dr Teal's Epsom Salts has signed All Pro TE Jason Witten (Dallas Cowboys) and two-time defending Defensive Player of the Year Aaron Donald (Los Angeles Rams) to explain in marketing the “benefits of balancing rigorous workouts with regimented muscle recovery in order to achieve and maintain peak performance.”

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

New Balance Kawhi Reign See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Wednesday
May042011

Smells Like Team Spirit: Right Guard Signs Kevin Love For 'Total Defense 5' Push

By Barry Janoff, Executive Editor

May 3, 2011: Kevin Love of the Minnesota Timberwolves recently was named the NBA's "Most Improved Player" for the 2010-11 season.

Now, Right Guard, the official deodorant and body wash of the NBA, has named him the "Best Smelling Player."

The "honor" was not random. Love has signed a deal to become marketing spokesman for the brand's new Right Guard Total Defense 5 Body Wash line. Financial terms were not disclosed.

The alliance is being anchored by a campaign, "Love in the Shower," which includes TV and Internet.

In addition, a social media leg via Facebook is asking consumers to submit alternate endings to Love's TV spots, offering a chance to win tickets to the NBA Finals in June as well as prizes including sports merchandise autographed by Love, gift cards to NBAStore.com and a year's supply of Right Guard Total Defense 5 Body Wash.

The campaign is being run in conjunction with ESPN, with spots to air on ESPN, ESPN.com and ESPN mobile. Integration also includes product placement on ESPN shows and a SportsCenter mention in the Love commercials.

In two spots,  Love is seen in the shower of a fan, who is nonchalantly brushing his teeth. In "Towel Toss," the guy's wife walks in and asks, "What's Kevin Love doing in our shower?" "Trying my new Right Guard Body Wash," the guy replies. Love then asks for a towel and the guy throws one at him.

In the second, "Loofah Love," the guy's wife again walks in and asks, "What is Kevin Love doing in our shower?" Love himself replies, "Loofah, I love it" as he scrubs his back.

A voiceover in both offers, "Start you day right with new Right Guard Body Wash. And SportsCenter."

Kevin Love hits the shower for Right Guard.Right Guard is asking consumers to submit "What's your Love line?" alternate endings now through May 13. People will then be able to vote on their favorites from May 16-23, the five best of which will actually be included in re-filmed versions of the spots. (Full details here.)
 
Right Guard previously had a multi-year marketing deal with NBA all-star guard Chris Paul, which was signed in 2008 and has since expired.

Love also has a deal with Nike basketball.

Right Guard said it selected Love "based on his determination to hit the showers immediately after practice and encourage his fellow teammates to leave the stink on the court."

"Guys don't want someone on their team who literally stinks," Love said in a statement. "I appreciate that Right Guard recognizes my efforts to smell great even after a day on the court."

Love, who was drafted by the Minnesota Timberwolves out of UCLA in 2008, was named to the NBA All-Star Team in 2010-11. During the season he racked up a 53-game double-double streak, the longest such mark since the NBA-ABA merger in 1976.

"We admire Kevin for his hard work on the court, in the gym and in the locker room," said Toby Gubitz, vp-marketing for Right Guard. "He strives to be a better player and embraces a team mentality by always smelling his best."

The Right Guard Total Defense 5 Body Wash line includes Refreshing, Cooling and Hydrating variants.

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