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NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
May042011

Smells Like Team Spirit: Right Guard Signs Kevin Love For 'Total Defense 5' Push

By Barry Janoff, Executive Editor

May 3, 2011: Kevin Love of the Minnesota Timberwolves recently was named the NBA's "Most Improved Player" for the 2010-11 season.

Now, Right Guard, the official deodorant and body wash of the NBA, has named him the "Best Smelling Player."

The "honor" was not random. Love has signed a deal to become marketing spokesman for the brand's new Right Guard Total Defense 5 Body Wash line. Financial terms were not disclosed.

The alliance is being anchored by a campaign, "Love in the Shower," which includes TV and Internet.

In addition, a social media leg via Facebook is asking consumers to submit alternate endings to Love's TV spots, offering a chance to win tickets to the NBA Finals in June as well as prizes including sports merchandise autographed by Love, gift cards to NBAStore.com and a year's supply of Right Guard Total Defense 5 Body Wash.

The campaign is being run in conjunction with ESPN, with spots to air on ESPN, ESPN.com and ESPN mobile. Integration also includes product placement on ESPN shows and a SportsCenter mention in the Love commercials.

In two spots,  Love is seen in the shower of a fan, who is nonchalantly brushing his teeth. In "Towel Toss," the guy's wife walks in and asks, "What's Kevin Love doing in our shower?" "Trying my new Right Guard Body Wash," the guy replies. Love then asks for a towel and the guy throws one at him.

In the second, "Loofah Love," the guy's wife again walks in and asks, "What is Kevin Love doing in our shower?" Love himself replies, "Loofah, I love it" as he scrubs his back.

A voiceover in both offers, "Start you day right with new Right Guard Body Wash. And SportsCenter."

Kevin Love hits the shower for Right Guard.Right Guard is asking consumers to submit "What's your Love line?" alternate endings now through May 13. People will then be able to vote on their favorites from May 16-23, the five best of which will actually be included in re-filmed versions of the spots. (Full details here.)
 
Right Guard previously had a multi-year marketing deal with NBA all-star guard Chris Paul, which was signed in 2008 and has since expired.

Love also has a deal with Nike basketball.

Right Guard said it selected Love "based on his determination to hit the showers immediately after practice and encourage his fellow teammates to leave the stink on the court."

"Guys don't want someone on their team who literally stinks," Love said in a statement. "I appreciate that Right Guard recognizes my efforts to smell great even after a day on the court."

Love, who was drafted by the Minnesota Timberwolves out of UCLA in 2008, was named to the NBA All-Star Team in 2010-11. During the season he racked up a 53-game double-double streak, the longest such mark since the NBA-ABA merger in 1976.

"We admire Kevin for his hard work on the court, in the gym and in the locker room," said Toby Gubitz, vp-marketing for Right Guard. "He strives to be a better player and embraces a team mentality by always smelling his best."

The Right Guard Total Defense 5 Body Wash line includes Refreshing, Cooling and Hydrating variants.

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