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What Are You Watching In May 2018
 
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QUICK HITS

• Per N The top 25 public companies by game revenues captured 77% of the $121.7B global games market last year. No. 1 (for 5th consecutive year) followed by ,

• "Following an exciting and successful event in Dallas, we're thrilled to take the NFL draft to Nashville. The city has a passionate fan base and offers iconic locations that will enable us to expand the Draft in unique ways," said NFL commissioner Roger Goodell: April 25-27, 2019, spanning across multiple landmarks in Nashville's historic downtown district.

• The University of Phoenix Stadium in Glendale, Arizona will host Super Bowl LVII in 2023 and the Mercedes-Benz SuperDome in New Orleans will host Super Bowl LVIII in 2024, per the NFL. 

KEEPING SCORE

Upcoming Super Bowls

Super Bowl LIII Feb. 3, 2019 Mercedes-Benz Stadium, Atlanta (CBS)
Super Bowl LIV Feb. 2, 2020 Hard Rock Stadium, Miami (FOX)
Super Bowl LV Feb. 7, 2021 Raymond James Stadium, Tampa (NBC)
Super Bowl LVI Feb. 6, 2022 Los Angeles Stadium, Inglewood, CA (CBS)
Super Bowl LVII Feb. 5, 2023 University of Phoenix Stadium, Glendale, AZ (Fox)
Super Bowl LVIII Feb. 4, 2024 Mercedes-Benz SuperDome, New Orleans (NBC)

Source: NFL

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Oct202014

Don't That Beat All: Ringo Starr's In Fab Marketing Campaign For Skechers

By Barry Janoff

October 20, 2014: Richard Starkey Jr. has been signed as an endorser for Skechers.

People know him as the man who played drums for what arguably was the most impactful band in music history, The Beatles, who went on to a celebrated solo career that is still in progress.

However, it's not just the music that attracted Skechers to Ringo Starr.

"[His] recent modeling gig with a high-end designer shows Ringo is not only a music icon, but also a style icon," Michael Greenberg, president of Skechers, said in a statement.

The 74-year-old Starr will appear in a multi-media campaign, beginning in Spring 2015, for Skechers Relaxed Fit footwear. Details of the effort were not disclosed, but the sports, lifestyle and crossfit company said it would follow "the humorous tone that has become a signature of the Relaxed Fit footwear commercials."

Ringo joins a roster that includes sports celebrities Joe Montana, Mark Cuban, Joe Namath, Pete Rose and Mariano Rivera, the latter three also recently signed to deals with Skechers.

A TV spot will anchor marketing to include print, outdoor, online and POP through June 2016.

“We are incredibly excited to be working with such an amazing world-renowned artist as Ringo Starr,” said Greenberg. “Ringo possesses the charm, cool charisma and instant global recognition that will elevate awareness for our popular Relaxed Fit footwear collection both in the United States and especially around the world."

“Ringo possesses the charm, cool charisma and instant global recognition that will elevate awareness for our popular Relaxed Fit footwear collection."

Starr is currently on tour in the U.S. He also has attached his name to a number of humanitarian causes,  including the anti-violence #Peacerocks campaign through the David Lynch Foundation. The home page of his Web site implores visitors to "Save the Elephants."

According to Greenberg, "As we move from the sports world to the music world with this campaign, Ringo is the perfect ambassador to illustrate how our comfortable footwear helps keep you relaxed in any situation.”

Pete Rose Blooms For Skechers

Joe Namath Takes 'Broadway Joe' Image To Skechers

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