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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

SBLII: Pepsi Timberlake Trending Game Ads Below

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jul072016

Despite Zika, Pollution, Security Issues, Rio Envisions 'Safe, Secure' Olympic Games

By Barry Janoff

July 7, 2016: With the Summer Games less than a month off, host nation Brazil and host city Rio de Janeiro are dealing with a plethora of challenges, including financial woes, the Zika virus, water pollution, security issues and mass transportation hurdles.

But according to Brazil’s recently appointed Sport Minister, Leonardo Picciani, the nation and the city will be ready to welcome the world with open arms and problems well in hand.

Picciani addressed many of the key issues facing Rio as it readies to host its first Olympics from Aug. 5-21, followed by the Paralympics Sept. 7-18.

"There has been a 90% decrease in (reported) Zika cases in Rio de Janeiro since January, and come (the start of the Games in) August the incidence rate should be close to zero," said Picciani today (July 7) through a translator during a global media conference call. "There were 7,000 cases reported in January, only 700 in May.

"The fight against the Zika virus has been a priority for Brazil. We don't expect any sports or athletes to be at risk of Zika contamination during the Games," said Picciani.

Olympic and Paralympic Village will house some 17,000 athletes, with countless coaches and family members, in addition to the estimated 500,000 fans and tourists expected to descend on the city. Which makes security a top priority, as well.

“We are convinced (that) we will have a completely safe and secure Games because all preparations have been made," said Picciani.

According to officials, the security force is expected to reach 85,000, including 47,000 police officers and some 41,000 soldiers.

"Our minister of justice and minister of defense have been working with the Federal police, the Armed Forces and the state police of Rio," said Picciani. "They have taken all the required measures and followed all the proper protocols to be sure the Olympic Games are held in a safe and secure manner.

"We are convinced that we will have a complete state of secure holding of the Games because all of the preparations have been made," said the sport minister.

According to Picciani, more than 100 nations have collaborated with security officials in Brazil and Rio via security officials from their own countries to assist with Olympic-related security measures.

"It is important to remember that Rio has a long history of hosting major events, including the finals of the World Cup (2014), the final match of the Confederations Cup (2013), Pope Francis’ visit (2013) and Rio +20 (2012). There never was any serious incident, security-wise," said Picciani.

Regarded the numerous reports of water pollution in Rio, including bodies of water in which Olympic events would be conducted, Picciani said, “The areas where Olympic competitions will be held have been decontaminated.

"We will proceed with decontamination work, not just because of the Games, but to improve the lives of those who live or visit the Olympics host city," he said.

Of utmost concern to Olympic officials and athletes has been the status of the Brazil Anti-Doping Lab, which had its operations suspended last month by the World Anti-Doping Agency for not meeting international standards. If the lab is not re-opened for the Games, samples would have to be sent out of the country for testing.

"We expect the Brazil Anti-Doping Lab to be re-accredited before the beginning of the Olympic Games," said Picciani. "A WADA commission is currently inspecting the lab.

“The cause of the issue that led to the suspension has been identified and corrected, so we do have the expectation WADA will re-accredit it for the Olympic Games," he said. "It is certainly ready for the task at hand and ready for the Games.

"They have taken all the required measures and followed all the proper protocols to be sure the Olympic Games are held in a safe and secure manner."

"Of course we always need to check and double-check. This is the main goal. To be sure that athletes see that their results are accurate."

Regarding the sale of tickets, Picciani said that the Rio Organizing Committee for the 2016 Games released figures showing that 70% of tickets had been sold. “We are certain that the Games will be a success,” said Picciani.

The Rio Organizing Committee also today unveiled a strangely-yet-aptly titled commercial, "Keep Calm And Come To Rio," in which locals and tourists openly talk about the Zika virus, financial problems and other situations but conclude, "It's a beautiful city. It's fine for tourists to come here."

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Visa Adds Carli Lloyd, Kerri Walsh Jennings To Olympic Roster

IOC Fast-Tracks Olympic Channel For '16 Games

IOC Launches Summer Olympics Campaign

Jeep Drives USA Hoops To Summer Games

Panasonic Kicks Up Olympic Push With Neymar Jr.

Kellogg's Unboxes Road To Rio Campaign

USOC, NBC, Brands Count 100 Days To Olympics

NBC Hits $1B Ad Sales For Summer Games

USOC Sees '16 Games As 'Most-Marketed Ever'

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