By Barry Janoff
February 21, 2017: In 2001, Rob Lowe was part of the cast in NBC’s The West Wing; appeared in the TV movie, Jane Doe starring (Teri Hatcher); had the lead role in the move Proximity and was filming Austin Powers in Goldmember (as Middle Number Two).
That year, he also was featured in marketing for Skechers’ dress casual collection.
Lowe has since appeared in numerous movies, TV series (The Grinder, Parks and Recreation, the current Code Black), a series of spots for DirecTV and wrote a memoir, Stories I Only Tell My Friends.
The 52-year-old Lowe is now back in a multi-media marketing push for Skechers lifestyle footwear, with the campaign set to launch in the spring.
"Rob helped us introduce our dress casual collection to the world in 2001 and today his appeal crosses the many generations who wear our footwear — so he was a perfect fit then and he makes perfect sense for Skechers again now," Michael Greenberg, president for Skechers, said in a statement.
Lowe’s original campaign for Skechers also included fellow actors and "Brat Packers" Robert Downey Jr. and Matt Dillon.
Lowe is scheduled to appear solo in the new effort, to include TV, print, Internet and social media.
He does, however, join a Skechers roster that currently includes Joe Montana, Howie Long and Sugar Ray Leonard.
Lowe is also the face of a men’s grooming line, Profile, which he created.
"We know he’ll be a great face for our comfortable and stylish men’s footwear collections. It’s like he hasn’t aged a day since his initial Skechers campaign."
According to Lowe, "It seems like yesterday when I first posed for a photographer wearing Skechers. They were good looking shoes then, but I don’t remember them being so comfortable.
"We have a really fun concept about how comfort fits into my day that I think people will love, and it’s exciting that we’re now doing something bigger with a full global campaign that includes a television commercial."
"Rob is extremely talented and loved by fans everywhere, so it’s a thrill to be working with him again," said Greenberg.
"We know he’ll be a great face for our comfortable and stylish men’s footwear collections. Amazingly it’s like he hasn’t aged a day since his initial Skechers campaign."
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