Top
QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

R2: 'Heroes Evolved' Trending Game Ads Below

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jan132017

Tom Brady Finds That Sending TD12 Sleepwear To The Rock Can Get Testy

By Barry Janoff

January 12, 2017: Tom Brady and Dwayne "The Rock" Johnson are both athletes, both in the celebrity spotlight, both endorsers of Under Armour and friends.

But that didn’t stop The Rock from raking Brady over some very hot coals in a video that was a response to a video he received from the NFL quarterback regarding the new Athlete Recovery Sleepwear powered by TB12.

The line, released earlier this month, was designed and developed with and named for Brady, who wears No. 12 on his New England Patriots’ jersey.

"Tom credits sleep as one of the most important components to his training regimen," according to Under Armour.

The point of differentiation for Recovery Sleepwear: "A bioceramics technology incorporated into a pattern lining the garments, which are designed to maximize comfort and fit, (with) particles that absorb infrared wavelengths emitted by the body and reflect back Far Infrared, helping the body recover faster while promoting better sleep."

Far Infrared therapy involves the use of Far Infrared rays to gently heal, soothe, stimulate and detox the physical body, as well as the mind.

But The Rock is having none of that.

In the three-minute spot, Johnson is excited to get a "special video from a good buddy of mine, Tom Brady, the man himself, four-time Super Bowl champion. He is excellence personified."

Johnson, expecting great things, can’t contain his enthusiasm. "If he is as good in this video as he is on the football field, then we are in for a treat."

The Rock relates that he will be watching the video for the first time, along with the viewers.

On The Rock’s cue, the Brady video begins to roll. We see Brady sitting outside on a group of rocks with some woods in the background. Brady explains to Johnson about the Recovery Sleepwear, sending out a sales pitch to Johnson in the style of The Rock.

"HEY, ROCK, what kind of sleepwear You sleep in!?” shouts a boisterous over-the-top Brady. "It doesn’t matter what kind of sleepwear you’re sleeping in! Cause I want to give you a heads-up that Under Armour and I are going to send you some of my new TB12 Sleepwear!"

Brady now calms down and is back to his monotone low-key voice. "I’m really excited about it. And the key for me is helping my body recover and achieving peak performance. And I know it’ll do the same for you. So I hope you enjoy it and I’ll see you soon, Rock."

We then cut back to a bewildered Johnson.

"Sweet tap-dancing baby Jesus! What in the f$^@ did we just watch," exclaims a testy Johnson. “Thomas. What was that!? You’re sitting there on some rocks — which I guess is supposed to be profound because my name is The Rock — and you’re sitting like Kermit the Frog ready to sing 'Rainbow Connection.'"

At which point we cut to a scene of Kermit the Frog singing ‘Rainbow Connection.'"

The Rock is not done dissecting Brady.

"Who the f*&# directed this? A Jets fan?" We cut to a shot of iconic New York Jets fan Fireman Ed. The Rock then shows Brady how he should have delivered the message. "You stand up," he says, pounding a fist into his other palm. "You deliver it with energy! With zing! With power!"

The Rock now shows his softer, albeit sarcastic, side. "Dude, listen. I love the fact that you’re clearly having fun. I know that your fans are going to love that video with TD12 Recovery Sleepwear" — at which point we see a photo of Brady sleeping in the TD12 Recovery Sleepwear.

"I’m going to wear it tonight," Johnson continues. "But I have to tell you — this is going to be a change for your buddy DJ. Usually, I sleep in the buff. The 'penis-arous' has got to roam."

The Rock then smiles and changes direction. "Listen, there’s a lot of cheese on that pizza I just delivered. I’m going to bring it back to something respectable. Congratulations on the launch (of TD12 Recovery Sleepwear). You’re part of the Under Armour family. Good luck in the playoffs. I’m going to be rooting for you."

Johnson then gets in his own plug. "And above all else — leave the acting to me. Baywatch. Memorial Day 2017." Followed by a shot of a sleeping Brady dreaming about The Rock in a scene from Baywatch. (See the full video here.)

To keep it all in the family, the video was produced by Johnson’s Seven Bucks Productions.

"Just havin' some fun with my good bud and G.O.A.T. Tom Brady," The Rock, who was named Male Sports Marketer of the Year for 2016 (with Shaquille O’Neal) by NYSportsJournalism, wrote in the comments section for the video. "He's a good man for putting up with this. — DJ."

Under Armour has added this clip to its Recovery Sleepwear TB12 campaign, which includes a supporting spot, "Recovery Sleepwear: Rest Win Repeat," Internet, social media, POP and consumer activation. A dedicated Web site offers "Tom Brady’s Keys To Better Sleep" and other information on the Under Armour effort and products.

Bad News For Brady Opponents: He Trains In His Sleep

Back to Home Page