By Barry Janoff
January 12, 2017: Tom Brady and Dwayne "The Rock" Johnson are both athletes, both in the celebrity spotlight, both endorsers of Under Armour and friends.
But that didn’t stop The Rock from raking Brady over some very hot coals in a video that was a response to a video he received from the NFL quarterback regarding the new Athlete Recovery Sleepwear powered by TB12.
The line, released earlier this month, was designed and developed with and named for Brady, who wears No. 12 on his New England Patriots’ jersey.
"Tom credits sleep as one of the most important components to his training regimen," according to Under Armour.
The point of differentiation for Recovery Sleepwear: "A bioceramics technology incorporated into a pattern lining the garments, which are designed to maximize comfort and fit, (with) particles that absorb infrared wavelengths emitted by the body and reflect back Far Infrared, helping the body recover faster while promoting better sleep."
Far Infrared therapy involves the use of Far Infrared rays to gently heal, soothe, stimulate and detox the physical body, as well as the mind.
But The Rock is having none of that.
In the three-minute spot, Johnson is excited to get a "special video from a good buddy of mine, Tom Brady, the man himself, four-time Super Bowl champion. He is excellence personified."
Johnson, expecting great things, can’t contain his enthusiasm. "If he is as good in this video as he is on the football field, then we are in for a treat."
The Rock relates that he will be watching the video for the first time, along with the viewers.
On The Rock’s cue, the Brady video begins to roll. We see Brady sitting outside on a group of rocks with some woods in the background. Brady explains to Johnson about the Recovery Sleepwear, sending out a sales pitch to Johnson in the style of The Rock.
"HEY, ROCK, what kind of sleepwear You sleep in!?” shouts a boisterous over-the-top Brady. "It doesn’t matter what kind of sleepwear you’re sleeping in! Cause I want to give you a heads-up that Under Armour and I are going to send you some of my new TB12 Sleepwear!"
Brady now calms down and is back to his monotone low-key voice. "I’m really excited about it. And the key for me is helping my body recover and achieving peak performance. And I know it’ll do the same for you. So I hope you enjoy it and I’ll see you soon, Rock."
We then cut back to a bewildered Johnson.
"Sweet tap-dancing baby Jesus! What in the f$^@ did we just watch," exclaims a testy Johnson. “Thomas. What was that!? You’re sitting there on some rocks — which I guess is supposed to be profound because my name is The Rock — and you’re sitting like Kermit the Frog ready to sing 'Rainbow Connection.'"
At which point we cut to a scene of Kermit the Frog singing ‘Rainbow Connection.'"
The Rock is not done dissecting Brady.
"Who the f*&# directed this? A Jets fan?" We cut to a shot of iconic New York Jets fan Fireman Ed. The Rock then shows Brady how he should have delivered the message. "You stand up," he says, pounding a fist into his other palm. "You deliver it with energy! With zing! With power!"
The Rock now shows his softer, albeit sarcastic, side. "Dude, listen. I love the fact that you’re clearly having fun. I know that your fans are going to love that video with TD12 Recovery Sleepwear" — at which point we see a photo of Brady sleeping in the TD12 Recovery Sleepwear.
"I’m going to wear it tonight," Johnson continues. "But I have to tell you — this is going to be a change for your buddy DJ. Usually, I sleep in the buff. The 'penis-arous' has got to roam."
The Rock then smiles and changes direction. "Listen, there’s a lot of cheese on that pizza I just delivered. I’m going to bring it back to something respectable. Congratulations on the launch (of TD12 Recovery Sleepwear). You’re part of the Under Armour family. Good luck in the playoffs. I’m going to be rooting for you."
Johnson then gets in his own plug. "And above all else — leave the acting to me. Baywatch. Memorial Day 2017." Followed by a shot of a sleeping Brady dreaming about The Rock in a scene from Baywatch. (See the full video here.)
To keep it all in the family, the video was produced by Johnson’s Seven Bucks Productions.
"Just havin' some fun with my good bud and G.O.A.T. Tom Brady," The Rock, who was named Male Sports Marketer of the Year for 2016 (with Shaquille O’Neal) by NYSportsJournalism, wrote in the comments section for the video. "He's a good man for putting up with this. — DJ."
Under Armour has added this clip to its Recovery Sleepwear TB12 campaign, which includes a supporting spot, "Recovery Sleepwear: Rest Win Repeat," Internet, social media, POP and consumer activation. A dedicated Web site offers "Tom Brady’s Keys To Better Sleep" and other information on the Under Armour effort and products.
Bad News For Brady Opponents: He Trains In His Sleep
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