Top
POLL POSITION
What Are You Watching In June 2018?
 
pollcode.com free polls
QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Sep242014

Aaron Rodgers Passes The Test In 'Most Valuable Photobomber' Ad Campaign

By Barry Janoff

September 24, 2014: Aaron Rodgers is known for his prowess on the football field as quarterback for the NFL's Green Bay Packers, which sometimes entails him throwing long bombs to his receivers.

But Rodgers is also known for another type of bomb — the photobomb — especially when it comes to crashing pictures that others are taking of his teammates.

Since early in his pro career, which dates back to 2005, Rodgers has made it his quest to appear in as many photos featuring other players as possible, with a particular penchant for appearing in every pre-game photo taken of the honorary team captains for the day.

Now, Associated Bank is putting Rodgers photobombing in marketing.

The Green Bay-based financial firm, which is a sponsor of the team and traces its alliance with the Packers to 1919, has unveiled a campaign, "Most Valuable Photobomber," asking people to create their own photobombs. The reward: a football autographed by Rodgers.

"He is there to make his mark in every captains' photo," Jim Biever, long-time Packers team photographer, says in a video via NFL Fims supporting the effort. Adds Packers head coach Mike McCarthy, "Aaron has become a mini-legend in photobombing."

"The first year I was kind of in the background, and then I started to get a little quirky," Rodgers offers in the spot. But people still didn't notice."

Rodgers says he has progressed to using such props as a camera, Gatorade cups fashioned as a pair of binoculars, hats, party favors and a pirate's eye-patch.

According to Associated Bank, people can participate in the "Most Valuable Photobomber" event by going to any Wisconsin Associated Bank branch and taking a photo with a life-size Aaron Rodgers cutout; or visiting a dedicated Web site where they can upload a photo "that will be photobombed by the an image of Rodgers.

People who share their photo on Twitter, Facebook or Pinterest with the hashtag #GoodFit will automatically be entered to win one of ten footballs signed by Rodgers. Associated Bank said the winners would be randomly chosen at the end of the sweepstakes, which runs through Dec. 31. (Details here.)

In addition to the MVP 'Most Valuable Photobomber' sweepstakes, people who go through the Associated Packers Fan Experience at all home games in Lambau Field this season "will receive their photo with the featured photobomb from Aaron Rodgers."

The campaign comes as Rodgers and Green Bay have struggled early in the season (1-2 and ranked 28th in total years through three weeks). To which Rodgers said this week on his weekly local radio show on ESPN, "Five letters here just for everybody out there in Packer-land: R-E-L-A-X. Relax. We're going to be OK."

Rodgers takes in about $6 million annually in local and national endorsements, according to industry analysts, including State Farm and Nike. He has been working with Associated Bank since 2011.

"Aaron Rodgers is an MVP both on and off the field," Christopher Piotrowski, CMO for Associated Bank, said in a statement. "While he is definitely a 'Most Valuable Player' on the team, he also holds the title of 'Most Valuable Photobomber.' We thought the time has come to fully appreciate the art of photobombing and to honor No.12, one of the best in the business."

Q&A: State Farm Scores With NBA, NFL, Chris Paul, Aaron Rodgers

Back to Home Page