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• NBC Sports Nascar analyst Dale Earnhardt Jr. and his wife Amy, an interior designer, "will transform a dilapidated 150-year-old historic home in Key West, Fla., into a gorgeous coastal retreat" in DIY Network’s new series, Renovation Realities: Dale Jr. & Amy. The four-episode series premieres Saturday, June 2.

• The National September 11 Memorial & Museum and NHL Hall of Famer Mark Messier announced a new special exhibition, “Comeback Season: Sports After 9/11,” which explores how “sports and athletes helped to unite the country, console a grieving nation and give us a reason to cheer again following the 2001 attacks.” Opens June 27. Details here.

• Athletes First, a sports agency that represents such athletes as Aaron Rodgers, Clay Matthew, Nick Foles, Josh Norman, Jamaal Charles and Deshaun Watson; and coaches including Jason Garrett and Urban Meyer, is launching Athletes First Partners (A1P), an international sales and marketing services company.

A1P's said its first client is Think450, the for-profit subsidiary of the National Basketball Players Assn., for which it would “help monetize collective sponsorship, licensing and content opportunities” on behalf of the 450 professional NBA players the Union represents.

Athletes First co-founder and president Brian Murphy will serve as CEO of A1P. Former NFL and Nascar executive Jim O'Connell will be president. Full story here.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Sep242014

Aaron Rodgers Passes The Test In 'Most Valuable Photobomber' Ad Campaign

By Barry Janoff

September 24, 2014: Aaron Rodgers is known for his prowess on the football field as quarterback for the NFL's Green Bay Packers, which sometimes entails him throwing long bombs to his receivers.

But Rodgers is also known for another type of bomb — the photobomb — especially when it comes to crashing pictures that others are taking of his teammates.

Since early in his pro career, which dates back to 2005, Rodgers has made it his quest to appear in as many photos featuring other players as possible, with a particular penchant for appearing in every pre-game photo taken of the honorary team captains for the day.

Now, Associated Bank is putting Rodgers photobombing in marketing.

The Green Bay-based financial firm, which is a sponsor of the team and traces its alliance with the Packers to 1919, has unveiled a campaign, "Most Valuable Photobomber," asking people to create their own photobombs. The reward: a football autographed by Rodgers.

"He is there to make his mark in every captains' photo," Jim Biever, long-time Packers team photographer, says in a video via NFL Fims supporting the effort. Adds Packers head coach Mike McCarthy, "Aaron has become a mini-legend in photobombing."

"The first year I was kind of in the background, and then I started to get a little quirky," Rodgers offers in the spot. But people still didn't notice."

Rodgers says he has progressed to using such props as a camera, Gatorade cups fashioned as a pair of binoculars, hats, party favors and a pirate's eye-patch.

According to Associated Bank, people can participate in the "Most Valuable Photobomber" event by going to any Wisconsin Associated Bank branch and taking a photo with a life-size Aaron Rodgers cutout; or visiting a dedicated Web site where they can upload a photo "that will be photobombed by the an image of Rodgers.

People who share their photo on Twitter, Facebook or Pinterest with the hashtag #GoodFit will automatically be entered to win one of ten footballs signed by Rodgers. Associated Bank said the winners would be randomly chosen at the end of the sweepstakes, which runs through Dec. 31. (Details here.)

In addition to the MVP 'Most Valuable Photobomber' sweepstakes, people who go through the Associated Packers Fan Experience at all home games in Lambau Field this season "will receive their photo with the featured photobomb from Aaron Rodgers."

The campaign comes as Rodgers and Green Bay have struggled early in the season (1-2 and ranked 28th in total years through three weeks). To which Rodgers said this week on his weekly local radio show on ESPN, "Five letters here just for everybody out there in Packer-land: R-E-L-A-X. Relax. We're going to be OK."

Rodgers takes in about $6 million annually in local and national endorsements, according to industry analysts, including State Farm and Nike. He has been working with Associated Bank since 2011.

"Aaron Rodgers is an MVP both on and off the field," Christopher Piotrowski, CMO for Associated Bank, said in a statement. "While he is definitely a 'Most Valuable Player' on the team, he also holds the title of 'Most Valuable Photobomber.' We thought the time has come to fully appreciate the art of photobombing and to honor No.12, one of the best in the business."

Q&A: State Farm Scores With NBA, NFL, Chris Paul, Aaron Rodgers

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