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Best Marketing Events In April 2017
 
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NFL 2017 First Round Draft Picks
1. Cleveland Browns
Garrett, Myles
DE 6'4" 272 Texas A&M
2. Chicago Bears (From 49ers)
Trubisky, Mitchell
QB 6'2" 222 North Carolina
3. San Francisco 49ers (From Bears)
Thomas, Solomon
DE 6'3" 273 Stanford
4. Jacksonville Jaguars
Fournette, Leonard
RB 6'0" 240 LSU
5. Tennessee Titans (From Rams)
Davis, Corey
WR 6'3" 209 Western Michigan
6. New York Jets
Adams, Jamal
S 6'0" 214 LSU
7. Los Angeles Chargers
Williams, Mike
WR 6'4" 218 Clemson
8. Carolina Panthers
McCaffrey, Christian
RB 5'11" 202 Stanford
9. Cincinnati Bengals
Ross, John
WR 5'11" 188 Washington
10. Kansas City Chiefs (From Bills)
Mahomes, Patrick
QB 6'2" 225 Texas Tech
11. New Orleans Saints
Lattimore, Marshon
CB 6'0" 193 Ohio St.
12. Houston Texans (From Browns through Eagles)
Watson, Deshaun
QB 6'2" 221 Clemson
13. Arizona Cardinals
Reddick, Haason
LB 6'1" 237 Temple
14. Philadelphia Eagles (From Vikings)
Barnett, Derek
DE 6'3" 259 Tennessee
15. Indianapolis Colts
Hooker, Malik
S 6'1" 206 Ohio St.
16. Baltimore Ravens
Humphrey, Marlon
CB 6'0" 197 Alabama
17. Washington Redskins
Allen, Jonathan
DE 6'3" 286 Alabama
18. Tennessee Titans
Jackson, Adoree'
CB 5'10" 186 USC
19. Tampa Bay Buccaneers
Howard, O.J.
TE 6'6" 251 Alabama
20. Denver Broncos
Bolles, Garett
OT 6'5" 297 Utah
21. Detroit Lions
Davis, Jarrad
LB 6'1" 238 Florida
22. Miami Dolphins
Harris, Charles
OLB 6'3" n253 Missouri
23. New York Giants
Engram, Evan
TE 6'3" 234 Mississippi
24. Oakland Raiders
Conley, Gareon
CB 6’0” 195 Ohio St
25. Cleveland Browns (From Texans)
Peppers, Jabrill
S 5'11" 213 Michigan
26. Atlanta Falcons (From Seahawks)
McKinley, Takkarist
DE 6'2" 250 UCLA
27. Buffalo Bills (From Chiefs)
White, Tre'Davious
CB 5'11" 192 LSU
28. Dallas Cowboys
Charlton, Taco
DE 6'6" 277 Michigan
29 .Cleveland Browns (From Packers)
Njoku, David
TE 6'4" 246 Miami
30. Pittsburgh Steelers
Watt, T.J.
OLB 6'4" 252 Wisconsin
31. San Francisco 49ers (From Seahawks through Falcons)
Foster, Reuben
LB 6'0" 229 Alabama
32. New Orleans Saints (From Patriots)
Ramczyk, Ryan
OT 6'6" 310 Wisconsin

WHAT YOU SAY!?

ESPN’s 2017 Monday Night Football Schedule
Preseason
Thurs, Aug. 17
Tampa Bay Buccaneers at Jacksonville Jaguars 8 PM ET
Mon, Aug. 21
New York Giants at Cleveland Browns 8 PM ET

Regular Season (8 PM ET unless indicated)
Sept. 11
New Orleans Saints at Minnesota Vikings 7 PM ET
Los Angeles Chargers at Denver Broncos 10:15 PM ET
Sept. 18
Detroit Lions at New York Giants
Sept. 25
Dallas Cowboys at Arizona Cardinals
Oct. 2
Washington Redskins at Kansas City Chiefs
Oct. 9
Minnesota Vikings at Chicago Bears
Oct. 16
Indianapolis Colts at Tennessee Titans
Oct. 23
Washington Redskins at Philadelphia Eagles
Oct. 30
Denver Broncos at Kansas City Chiefs
Nov. 6
Detroit Lions at Green Bay Packers
Nov. 13
Miami Dolphins at Carolina Panthers
Nov. 20
Atlanta Falcons at Seattle Seahawks 
Nov. 27
Houston Texans at Baltimore Ravens 
Dec. 4
Pittsburgh Steelers at Cincinnati Bengals
Dec. 11
New England Patriots at Miami Dolphins
Dec. 18
Atlanta Falcons at Tampa Bay Buccaneers
Dec. 25
Oakland Raiders at Philadelphia Eagles

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COLLEGE

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Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Oct062012

Did Aaron Rodgers Make It Cool To Care About State Farm's Discount Double Check?

By Barry Janoff

October 6, 2012: Aaron Rodgers gets no respect from people in State Farm ads who portray residents of Green Bay. Fortunately for State Farm, the way they have seamlessly connected Rodgers' touchdown championship belt maneuver to its Discount Double Check move has garnered the insurance company a tremendous amount of respect and awareness.

In his first spot for the insurance firm, a couple who meet the Packers' quarterback at a Green Bay State Farm office laugh at his claim that he is a professional quarterback and even take ownership of his touchdown belt dance by turning it into their own Discount Double Check move.

In subsequent ads, Rodgers is upstaged by his Packers teammates, Clay Matthews and B.J. Raji. And in every spot in which Rodgers appears, he is mocked by a man decked out in a Green Bay jersey and wearing a cheese head, who yells at him, "Hey, Rodgers! Discount Double Check!"

Now, in a new spot for State Farm breaking during NFL games on Sunday, Rodgers gets dissed by kids when he shows up at a grade school for Career Day.

Todd Fischer, manager of marketing communications for State Farm, said that State Farm re-ran previous commercials staring Rodgers during the week before the new spot broke to reconnect the message with consumers. "We wanted to remind people of its origin when they saw the new TV spot."

Fischer also said that State Farm could not have driven awareness of its Discount Double Check policy — in which State Farm reviews a customer's auto policy to ensure they are getting the best discount — on its own and needed it to be viral and organic.

"When you see Steve Novak of the New York Knicks do the Discount Double Check move after hitting a three-point shot, or sportscasters and announcers using the term during games, it shows us that it has taken on a life of its own," Fischer said of the Rodgers' ads during the IMG Sports Symposium (under the auspices of Sports Business Journal) in New York on Oct. 5.

The new spot, "State of Detention (Career Day)," opens with Rodgers standing in a classroom alongside a police officer, a firefighter, a doctor, a State Farm agent and other professionals.

"Up next for Career Day, quarterback Aaron Rodgers," says the teacher.

As the kids applaud, one girl inquires of Rodgers, "That State Farm agent says she helps people. What do you do?"

"I play football," he smiles. "That's not a job," another girl replies, sacking Rodgers' smile into a frown.

"Did you save my dad hundreds with the Discount Double Check?" a boy asks as he does a mini-version of the move. "No," responds Rodgers, "but I was MVP last year."

Another girl takes Rodgers down a few more notches. "Mr. Hubble says that trophies are for people with low self-esteem issues." "Who is Mr. Hubble?!" asks Rodgers. The kids point to a dad near Rodgers. As Rodgers gives him a mean stare, the guy pulls off his name tag. "That's Ron Hubble," he says, pointing to the class teacher. "No it's not," the accused teacher responds.

The closing shot sees a kid wearing a cheese head banging on a window. "Hey, Rodgers," he shouts in a raspy voice imitating the older Packers' fan from earlier commercials. "Discount Double Check."

A voiceover then offers, "For savings, we're best in class."

Fischer said he is still amazed at how Rodgers has helped drive awareness of what had been a rather dry and routine company policy. “You now have instantaneous feedback with customers," Fischer said. "Public perception was clamoring for more, more brand messaging, more understanding of what Discount Double Check was."

State Farm has been associated with MLB's Home Run Derby since 2007 and also is driving its Double Discount Check message through a spot starring Kerry Woods and Andre Dawson, both former stars for the Chicago Cubs. State Farm's lead agency is DDB, Chicago.

Rodgers is also on the airwaves in ads for Pizza Hut and has deals that include Nike and Wisconsin-based firms such as Prevea Health, Associated Bank, Gruber Law Offices and local Ford truck dealers.

Regarding the minimal use of the Discount Double Check move in the new spot, which evolved from Rodgers imitation of putting on a championship belt after his team scored a touchdown, Fischer explained, "People know what it is. Even Rodgers doesn't use it during games anymore."

And regarding the recent game that ended in controversy when the Packers lost to the Seattle Seahawks on a Hail Mary play called by the then replacement refs, Fischer said, "We saw no immediate impact from that. It was a blip on the radar screen. We have seen a lot worse when it comes to the behavior of athletes across the league."

But he did admit, "There will always be an association between Rodgers and that play, just as there will always be an association between Rodgers and State Farm's Discount Double Check."

Double Check Double Play: State Farm Uses MLB, NFL To Drive Consumer Awareness

Green Bay Packers Players Rack Up Marketing Alliances

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