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Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Sep162013

Dennis Rodman And His Pal 'Kim Jong Un' Go Nuts Over Wonderful Pistachios

By Barry Janoff

September 16, 2013: During his playing days in the NBA, Dennis Rodman was best known for his defensive prowess, funky sense of style and off-the-court antics.

Lately, the Pro Basketball Hall of Famer has been associated with a unique sense of international diplomacy thanks to his two meetings with Kim Jong Un, the anti-American leader of North Korea.

"He has to do his job, but he's a very good guy," Rodman said during a recent press conference regarding Jong Un, whose nation has been called "a clear and present danger" to the U.S. by Secretary of Defense Chuck Hagel due to, among other reasons, North Korea's stockpile of missiles.

It could appear to some that Rodman's next endeavor is another small step in the same direction: He has signed a deal to represent Wonderful Pistachios in a national multi-media campaign. To keep the message consistent, Rodman appears alongside an actor who resembles Jong Un, who, in turn, has access to a nuclear device.

Wonderful Pistachios has also added other spokespersons: A woman who advocates "prandersicising" as a way to lose weight, an elephant and rebooted outtakes from King Kong and the classic shower scene with Norman Bates from the movie Psycho.

All the activations continue Wonderful Pistachios' marketing mantra: "Get Crackin'."

“Wonderful Pistachios is proud to be celebrating the fifth year of the Get Crackin’ campaign,” Marc Seguin, vp-global sales and marketing for Wonderful Pistachios' parent company, Paramount Farms, said in a statement. “Our brand is known for leveraging pop culture icons, Internet memes and YouTube sensations, and this year will be no different. We know what type of entertainment our audience wants and there’s definitely something for everyone with this year’s cast.”

The "Get Crackin'" effort is scheduled to break with the Rodman, Prancercise woman  Joanna Rohrback and elephant spots during America’s Got Talent, Survivor, Good Morning America and Late Night with David Letterman; as well as on cable networks such as Bravo, AMC, Food Network, SyFy and TBS.

The King Kong and Norman Bates ("He does it for his mother!") spots will break at a later date.

The brand aired a commercial during Super Bowl XLVII with PSY going a version of Gangham Style, but did not indicate whether or not it would return for Super Bowl XLVIII.

In his spot, Rodman sits alongside the faux Kim Jong Un. "The secret to world peace is pistachios," Rodman, complete with pistachio-green hair, says as he offers one to Jong Un. Jong Un pushes a red button and nukes Rodman. A voiceover says, "Dennis Rodman does it because he's nuts. Wonderful Pistachios. Get cracking'." (See the full spot here.)

Support includes Internet and such social media destinations as Facebook, Twitter and YouTube.

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