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QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Sep162013

Dennis Rodman And His Pal 'Kim Jong Un' Go Nuts Over Wonderful Pistachios

By Barry Janoff

September 16, 2013: During his playing days in the NBA, Dennis Rodman was best known for his defensive prowess, funky sense of style and off-the-court antics.

Lately, the Pro Basketball Hall of Famer has been associated with a unique sense of international diplomacy thanks to his two meetings with Kim Jong Un, the anti-American leader of North Korea.

"He has to do his job, but he's a very good guy," Rodman said during a recent press conference regarding Jong Un, whose nation has been called "a clear and present danger" to the U.S. by Secretary of Defense Chuck Hagel due to, among other reasons, North Korea's stockpile of missiles.

It could appear to some that Rodman's next endeavor is another small step in the same direction: He has signed a deal to represent Wonderful Pistachios in a national multi-media campaign. To keep the message consistent, Rodman appears alongside an actor who resembles Jong Un, who, in turn, has access to a nuclear device.

Wonderful Pistachios has also added other spokespersons: A woman who advocates "prandersicising" as a way to lose weight, an elephant and rebooted outtakes from King Kong and the classic shower scene with Norman Bates from the movie Psycho.

All the activations continue Wonderful Pistachios' marketing mantra: "Get Crackin'."

“Wonderful Pistachios is proud to be celebrating the fifth year of the Get Crackin’ campaign,” Marc Seguin, vp-global sales and marketing for Wonderful Pistachios' parent company, Paramount Farms, said in a statement. “Our brand is known for leveraging pop culture icons, Internet memes and YouTube sensations, and this year will be no different. We know what type of entertainment our audience wants and there’s definitely something for everyone with this year’s cast.”

The "Get Crackin'" effort is scheduled to break with the Rodman, Prancercise woman  Joanna Rohrback and elephant spots during America’s Got Talent, Survivor, Good Morning America and Late Night with David Letterman; as well as on cable networks such as Bravo, AMC, Food Network, SyFy and TBS.

The King Kong and Norman Bates ("He does it for his mother!") spots will break at a later date.

The brand aired a commercial during Super Bowl XLVII with PSY going a version of Gangham Style, but did not indicate whether or not it would return for Super Bowl XLVIII.

In his spot, Rodman sits alongside the faux Kim Jong Un. "The secret to world peace is pistachios," Rodman, complete with pistachio-green hair, says as he offers one to Jong Un. Jong Un pushes a red button and nukes Rodman. A voiceover says, "Dennis Rodman does it because he's nuts. Wonderful Pistachios. Get cracking'." (See the full spot here.)

Support includes Internet and such social media destinations as Facebook, Twitter and YouTube.

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