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• Reebok has named Melanie Boulden vp-marketing to lead Reebok’s global marketing strategy and execution. Boulden was most recently svp-global marketing for Crayola. “What’s most exciting is that Reebok today is a brand with a truly inspirational message and purpose,” said Boulden.

• The Kansas City Chiefs and Los Angeles Rams will play in Estadio Azteca, Mexico City, on Monday Night Football, Nov. 19 (8:30 PM ET) on ESPN.

• Jon Gruden’s first game as head coach for the Oakland Raiders in 2018 after spending the past nine seasons as ESPN’s Monday Night Football analyst, will be Sept. 10 on ESPN’s Monday Night Football. This will also be the first Monday Night Football game in Oakland since the opening week of the 2012 NFL season.

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Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

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WEEKEND BOX OFFICE (April 13-15)
1. Rampage $34.5M
2. A Quiet Place $32.6M
3. Truth or Dare $19.1M
4. Ready Player One $11.2M
5. Blockers $10.3M
6. Black Panther $5.3M
7. Isle of Dogs $5M
8. I Can Only Imagine $3.8M
9. Tyler Perry's Acrimony $3.7M
10. Chappaquiddick $3M
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Feb282013

How Rory McIlroy Used His Head (Phones) To Make A Sound Decision With Bose

Special to NYSportsJournalism.com

February 28, 2013: Rory McIlroy not only sits atop the world of golf, he is a burning star on Madison Avenue.

The latest example is a deal signed with Bose Corp. to become a global brand ambassador for the company’s headphones, portable speakers, home and automotive systems. Financial terms of the multi-year deal were not disclosed.

McIlroy earlier this year signed a multi-year deal with Nike that industry analysts put at $15-$20 million annually. His deals, which also include Audemars Piguet, are handled by Horizon Sports Management, Dublin.

The alliance with Bose was organic, according to the company, which said that McIlroy has been a "Bose customer for years."

“We want Rory’s fans and our customers to know that if they hear from Rory about Bose, it’s on behalf of something he chooses – not something we choose for him,” Bob Maresca, president for Bose Corp., said in a statement.

According to the Framingham, Mass.-based company, McIlroy's Bose products include the SoundLink Mobile speaker II, the Bose VideoWave II entertainment system, the Bose QuietComfort 15 Acoustic Noise Cancelling headphones and the Bose MIE2i mobile headset.

“I’m a huge headphone guy,” McIlroy said when the deal was unveiled. “And Bose headphones are the best I’ve found. I use their in-ear headphones to work-out, and their noise canceling headphones to travel. Whether I need motivation, or to tune-out, I reach for Bose. Their headphones go with me everywhere.”

"We know a lot goes into his game even when he’s off the course. He loves music, just like we do, and we’re thrilled to be a part of how he competes and relaxes.”

“Rory is a once-in-a-generation athlete,” said Maresca. “Just like his millions of fans around the world, we’re amazed by his talent and his passion. We know a lot goes into his game even when he’s off the course. He loves music, just like we do, and we’re thrilled to be a part of how he competes and relaxes.”

McIlroy said that among the reasons he aligned with Bose for marketing are that “They are driven. They innovate. They make the investments to outperform the competition. And I can relate to that.”

Is Nike Handing Tiger's Crown To Rory?

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