Thursday
Feb282013

How Rory McIlroy Used His Head (Phones) To Make A Sound Decision With Bose

Special to NYSportsJournalism.com

February 28, 2013: Rory McIlroy not only sits atop the world of golf, he is a burning star on Madison Avenue.

The latest example is a deal signed with Bose Corp. to become a global brand ambassador for the company’s headphones, portable speakers, home and automotive systems. Financial terms of the multi-year deal were not disclosed.

McIlroy earlier this year signed a multi-year deal with Nike that industry analysts put at $15-$20 million annually. His deals, which also include Audemars Piguet, are handled by Horizon Sports Management, Dublin.

The alliance with Bose was organic, according to the company, which said that McIlroy has been a "Bose customer for years."

“We want Rory’s fans and our customers to know that if they hear from Rory about Bose, it’s on behalf of something he chooses – not something we choose for him,” Bob Maresca, president for Bose Corp., said in a statement.

According to the Framingham, Mass.-based company, McIlroy's Bose products include the SoundLink Mobile speaker II, the Bose VideoWave II entertainment system, the Bose QuietComfort 15 Acoustic Noise Cancelling headphones and the Bose MIE2i mobile headset.

“I’m a huge headphone guy,” McIlroy said when the deal was unveiled. “And Bose headphones are the best I’ve found. I use their in-ear headphones to work-out, and their noise canceling headphones to travel. Whether I need motivation, or to tune-out, I reach for Bose. Their headphones go with me everywhere.”

"We know a lot goes into his game even when he’s off the course. He loves music, just like we do, and we’re thrilled to be a part of how he competes and relaxes.”

“Rory is a once-in-a-generation athlete,” said Maresca. “Just like his millions of fans around the world, we’re amazed by his talent and his passion. We know a lot goes into his game even when he’s off the course. He loves music, just like we do, and we’re thrilled to be a part of how he competes and relaxes.”

McIlroy said that among the reasons he aligned with Bose for marketing are that “They are driven. They innovate. They make the investments to outperform the competition. And I can relate to that.”

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