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POLL POSITION
What Are You Watching In April 2018
 
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QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in NBA jersey sales (1)

Thursday
Apr262012

Jersey Score: D-Rose, Lin-Sanity Finish One-Two With Top-Selling NBA Jerseys

By Barry Janoff

April 26, 2012: Jeremy Lin not only had a significant impact on the court with the New York Knicks before succumbing to a knee injury and subsequent surgery, but he had a significant impact on the sales and marketing of both the Knicks and the NBA.

After gaining the starting point guard position in early February, the Knicks and parent company Madison Square Garden were able to sign marketing and partnership deals based directly on Lin's presence and Asian-American heritage, including ACER and Maxxis International, both of which are based in Taiwan.

Now, the NBA has confirmed that Lin's presence has had a major impact on jersey sales in 2011-12.

The 23-year-old Lin finished No. 2 among all players behind Chicago Bulls guard Derrick Rose, who was No. 5 last season. In fact, since Lin jerseys have been available only since February, he has sold the most jerseys among all players since then, based on sales at the NBA Store in New York and on NBAStore.com from April 2011 to present.

Rose's Bulls team also claimed the No. 1 spot in sales of team apparel, with the Knicks No. 2. The Los Angeles Lakers had occupied the top spot in team merchandise since the end of the 2008 season.  

Behind them in the top five are the Lakers’ Kobe Bryant, Miami Heat’s LeBron James (No. 4) and the Knicks’ Carmelo Anthony (No. 5). The Knicks had three players in the top 11, with Amar'e Stoudemire's jersey at No. 11.

The Boston Celtics were the only other team besides the Knicks with three players on the Top 15 list: Rajon Rondo (No. 10), Ray Allen (No. 12) and Paul Pierce (No. 13).

Since 2001, Bryant has claimed the No. 1 position six times and James has held it twice, once with the Heat (2011) and once with the Cleveland Cavaliers (2004), according to the NBA.

The defending NBA champion Dallas Mavericks came in at No. 5 in sales of team merchandise and Finals MVP Nowitzki No. 7 after not having either a team or player among the Top Ten since 2008.

The Los Angeles Clippers had two players on the list: Blake Griffin (No. 9) and Chris Paul (No. 15). The last time the Clippers featured two players was in April 2002 with Darius Miles (No. 7) and Lamar Odom (No. 8).

This year marks the sixth season that adidas has served as the official oncourt uniform and apparel provider of the NBA.

Top 15 Most Popular NBA Player Jerseys
1. Derrick Rose, Chicago Bulls
2. Jeremy Lin, New York Knicks
3. Kobe Bryant, Los Angeles Lakers
4. LeBron James, Miami Heat
5. Carmelo Anthony, New York Knicks
6. Dwyane Wade, Miami Heat
7. Dirk Nowitzki, Dallas Mavericks
8. Kevin Durant, Oklahoma City Thunder
9. Blake Griffin, Los Angeles Clippers
10. Rajon Rondo, Boston Celtics
11. Amar’e Stoudemire, New York Knicks      
12. Ray Allen, Boston Celtics
13. Paul Pierce, Boston Celtics
14. Dwight Howard, Orlando Magic
15. Chris Paul, Los Angeles Clippers         

Top Ten Most Popular Team Merchandise
1. Chicago Bulls
2. New York Knicks
3. Los Angeles Lakers
4. Miami Heat
5. Dallas Mavericks
6. Boston Celtics
7. Oklahoma City Thunder
8. Los Angeles Clippers
9. Denver Nuggets
10. Orlando Magic

Top NBA Jerseys At End Of Season
2012 – Derrick Rose, Chicago Bulls
2011 – LeBron James, Miami Heat
2010 – Kobe Bryant, Los Angeles Lakers
2009 – Kobe Bryant, Los Angeles Lakers
2008 – Kevin Garnett, Boston Celtics
2007 – Kobe Bryant, Los Angeles Lakers
2006 – Dwyane Wade, Miami Heat
2005 – Shaquille O’Neal, Miami Heat
2004 – LeBron James, Cleveland Cavaliers
2003 – Kobe Bryant, Los Angeles Lakers
2002 – Kobe Bryant, Los Angeles Lakers
2001 – Kobe Bryant, Los Angeles Lakers
Source: NBA

Jeremy Lin-Fluences Marketing Deals For New York Knicks, MSG

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