Top
POLL POSITION
Best Marketing Events March 2017
 
pollcode.com free polls
KEEPING SCORE

MLB OPENING DAYS SCHEDULE

Sunday April 2
• NY Yankees @ Tampa Bay Rays 1 PM ET ESPN
• SF Giants @ Arizona Diamondbacks 4 PM ET ESPN 2
• Chicago Cubs @ St. Louis Cardinals 8:35 PM  ET ESPN

Monday April 3
• Miami Marlins @ Washington National
• Atlanta Braves @ NY Mets 1 PM ET ESPN
• Pittsburgh Pirates @ Boston Red Sox
• Colorado Rockies @ Milwaukee Brewers
• Toronto Blue Jays @ Baltimore Orioles
• Detroit Tigers @ Chicago White Sox
• KC Royals @ Minnesota Twins
• Philadelphia Phillies @ Cincinnati Reds
• San Diego Padres @ LA Dodgers 4 PM ET ESPN
• Cleveland Indians @ Texas Rangers
• Seattle Mariners @ Houston Astros
• LA Angels @ Oakland Athletics 10 PM ET ESPN 2

WHAT YOU SAY!?

iSpot Top Ten Spenders Past Week (March 19-25/Lead Spot)
*NCAA Official Partner
• Geico $28.4M Hail, Caesar Salad
• AT&T Wireless* $17.8M Unlimited Comes To Life
• Verizon $17.4M Drop The Mic
• Coca-Cola* $16.5M Blackout
• AT&T TV/Internet* $14.2M Sales Review
• Samsung Mobile $13.7M The Rest of Us
• Warner Bros. $13.6M CHiPs
• Buick* $13.3M More Than You Expected
• Progressive $13.2M Mommeostasis
• Ford $12.5M Truck of the Year 
Source iSpot.TV

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jul122016

Ronda Rousey Returns With Reebok Effort To State, 'I'm Fine With Not Being Perfect'

By Barry Janoff

July 12, 2016: The woman who was conspicuous by her absence at UFC 200 on July 9 is back in the spotlight in a new multi-platform campaign unveiled today from Reebok that claims, "She isn’t perfect, nor has she ever claimed to be."

"Perfect Never" is anchored by a TV spot in which Ronda Rousey, who was the UFC bantamweight women's champ from November 2012 until losing the title to Holly Holm in November 2015, offers, "Here's the thing about being perfect: Perfect never gets truly tested. Perfect never gets to silence its critics. Perfect never gets a shot at redemption.

"So, yeah, I'm fine with not being perfect."

The effort falls under Reebok's current umbrella campaign, "Be More Human." Lead agency is Venables Bell & Partners, San Francisco.

Rousey has not fought since losing to Holm (who subsequently lost the title to Miesha Tate, who in turn lost to Amanda Nunes this past weekend in UFC 200). UFC hinted that Rousey might return by the end of the year or early 2017.

She has appeared in such films as The Expendables 3, Entourage and Furious 7; and is set to appear in the remake of Road House.

In addition to Reebok, Rousey has deals that include MetroPCS, Buffalo, EA Sports and Monster Energy. She appeared in a Bud Light spot with Seth Rogen and Amy Schumer, "Security," which ran during Super Bowl 50.

Reebok is an official partner with UFC.

Rousey's "Perfect Never" effort is supported by Internet and social media.

A promotion offers people an opportunity to win a "Glam to Grit" experience and tickets to UFC 205 in New York, scheduled for Nov. 16 in Madison Square Garden (Details here.)

A dedicated Web site has other Reebok athletes, including fitness trainer Emily Skye and CrossFit athletes Camille Leblanc-Bazinet and Jamie Jagiya, offering their thoughts on why perfect is in the eye of the beholder.

Among their observations: "Perfect Never means always improving" and "Perfect Never means that we can always be better than yesterday."

Rousey's tweets via #PerfectNever include, "Perfect never leaves room for improvement. It never lets you reach your full potential."

"People either hate my guts or really, really, like me. And I’m OK with that," said Rousey. "Being perfect is not as powerful as being human."

Rousey is represented by WME | IMG, which this week acquired a majority interest in UFC for $4 billion.

Unanimous Decision: UFC Price Tag Hits $4B

Back to Home Page