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What Are You Watching In April 2018
 
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QUICK HITS

• Boston’s Public Improvement Commission has approved a request by the Red Sox to change the name of Yawkey Way outside of Fenway Park, named after former owner Tom Yawkey (1933-1976), back to its original name, Jersey Street, following allegations about Yawkey (who died in 1976) being a racist. According to the Red Sox, “Today’s vote is an important step in our ongoing effort to make Fenway Park a place where everyone feels welcome.”

• Dale Earnhardt Jr. has written a book, Racing to the Finish: My Story, scheduled to be released Oct. 16. He calls it a “candid, first-person account of what seemed at first as a minor racing accident but ultimately forced life-changing decisions.”

• The NBA has signed a multi-year deal with Perform Media that will see the digital sports content-#media group manage the NBA’s official Web sites in 15+ international markets, including Argentina, Australia, Canada, India, Japan, Mexico and Spain. The NBA said it has 20 such localized sites

• The Drone Racing League has expended its presence in France with  a 2018 race in France at the Allianz Riviera stadium and a media partnership with Groupe AB. DRL has also signed an extension of the Allianz title partnership of the DRL Championship Race Series for an additional five years.

KEEPING SCORE

NFL 2018 Top Ten Draft Picks
1. Cleveland Browns: Baker Mayfield QB (Oklahoma) Cleveland Browns
2. New York Giants: Saquon Barkley RB (Penn State)
3. New York Jets: San Darold QB (ISC)
4. Cleveland Browns: Denzel Ward CB (Ohio State)
5. Denver Broncos: Bradley Chubb DE (NC State)
6. Indianapolis Colts: Quentin Nelson G (Notre Dame)
7. Buffalo Bills: Josh Allen QB (Wyoming)
8. Chicago Bears: Roquan Smith LB (Georgia)
9. San Francisco 49ers: Mike McGlinchey OT (Notre Dame)
10. Arizona Cardinals: Josh Rosen QB (UCLA)

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jul122016

Ronda Rousey Returns With Reebok Effort To State, 'I'm Fine With Not Being Perfect'

By Barry Janoff

July 12, 2016: The woman who was conspicuous by her absence at UFC 200 on July 9 is back in the spotlight in a new multi-platform campaign unveiled today from Reebok that claims, "She isn’t perfect, nor has she ever claimed to be."

"Perfect Never" is anchored by a TV spot in which Ronda Rousey, who was the UFC bantamweight women's champ from November 2012 until losing the title to Holly Holm in November 2015, offers, "Here's the thing about being perfect: Perfect never gets truly tested. Perfect never gets to silence its critics. Perfect never gets a shot at redemption.

"So, yeah, I'm fine with not being perfect."

The effort falls under Reebok's current umbrella campaign, "Be More Human." Lead agency is Venables Bell & Partners, San Francisco.

Rousey has not fought since losing to Holm (who subsequently lost the title to Miesha Tate, who in turn lost to Amanda Nunes this past weekend in UFC 200). UFC hinted that Rousey might return by the end of the year or early 2017.

She has appeared in such films as The Expendables 3, Entourage and Furious 7; and is set to appear in the remake of Road House.

In addition to Reebok, Rousey has deals that include MetroPCS, Buffalo, EA Sports and Monster Energy. She appeared in a Bud Light spot with Seth Rogen and Amy Schumer, "Security," which ran during Super Bowl 50.

Reebok is an official partner with UFC.

Rousey's "Perfect Never" effort is supported by Internet and social media.

A promotion offers people an opportunity to win a "Glam to Grit" experience and tickets to UFC 205 in New York, scheduled for Nov. 16 in Madison Square Garden (Details here.)

A dedicated Web site has other Reebok athletes, including fitness trainer Emily Skye and CrossFit athletes Camille Leblanc-Bazinet and Jamie Jagiya, offering their thoughts on why perfect is in the eye of the beholder.

Among their observations: "Perfect Never means always improving" and "Perfect Never means that we can always be better than yesterday."

Rousey's tweets via #PerfectNever include, "Perfect never leaves room for improvement. It never lets you reach your full potential."

"People either hate my guts or really, really, like me. And I’m OK with that," said Rousey. "Being perfect is not as powerful as being human."

Rousey is represented by WME | IMG, which this week acquired a majority interest in UFC for $4 billion.

Unanimous Decision: UFC Price Tag Hits $4B

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