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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jun192012

Russell Athletic Gets Naming, Marketing. Merchandise Rights To College Bowl Game

By Barry Janoff

June 19, 2012: National sports company Russell Athletic, seeking to make a statement in college football, has signed a deal with Florida Citrus Sports for naming rights to the newly named Russell Athletic Bowl in Orlando.

Financial terms of the alliance, which runs through 2015, were not disclosed.

Previous title sponsor Champs Sports said it would continue its relationship with Florida Citrus Sports as an "official partner" of both the Russell Athletic Bowl and the Capital One Bowl, also under the auspices of Florida Citrus Sports, through 2014.

Other official partners of the game include Anheuser-Busch (Bud Light) and Capital One.

The 2012 Russell Athletic Bowl is scheduled for Dec. 28 at Florida Citrus Bowl Stadium featuring teams from the Atlantic Coast and Big East Conferences. The game will air live on ESPN.

As part of the multi-year deal, Bowling Green, Ky.-based Russell Athletic, a division of Russell Brands, LLC,  said it would receive national exposure through TV, radio and online media, including Twitter and Facebook. Russell Athletic will also receive in-stadium signage and local recognition during the week long schedule of Russell Athletic Bowl-related events.

In addition, the game will receive marketing support via broadcast, outdoor and print throughout Central Florida.

The deal also names Russell Athletic as the exclusive apparel partner of Florida Citrus Sports, providing apparel and merchandise to all of FCSports' properties, including the Russell Athletic Bowl, Capital One Bowl and Fresh From Florida Parade. Russell Athletic said that related merchandise would soon be available.

"As a brand whose heritage is so deeply rooted in college football, it is a natural fit for Russell Athletic to partner with FCSports for the Russell Athletic Bowl."

"As a brand whose heritage is so deeply rooted in college football, it is a natural fit for Russell Athletic to partner with FCSports for the Russell Athletic Bowl," Gary Barfield, executive vice president, Russell Brands, said in a statement. "We are also excited to extend our 'Together We R' brand campaign in new ways and reach even more consumers through all the channels that FCSports provides as part of this relationship."

Russell Athletic said it would work with FCSports in the coming year "to help negotiate the new conference agreements that will bring Orlando a premier bowl match up after the current conference affiliations expire following the 2013 edition of the game."

"We are honored to add Russell Athletic as a bowl title sponsor and business partner through the 2015 season," Steve Hogan, CEO for Florida Citrus Sports, said in a statement. "'Together We R' committed to providing one of the best student-athlete experiences offered in the post-season and this agreement launches an exciting new era for this bowl game."

This 2012 Russell Athletic Bowl marks the 23rd year of the game and its 12th in Orlando. Last year's game between Florida State and Notre Dame marked the first sellout and highest attendance in Orlando with 68,305 fans, according to Florida Citrus Sports. Six million people also watched the game on ESPN.

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