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NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• "The secret of life is honesty and fair dealing. If you can fake that, you've got it made."

• "I refuse to join any club that would have me as a member."

• "I intend to live forever, or die trying." — Groucho Marx RIP 8-19-1977

• Per NBC Sports: “A plane carrying Dale Earnhardt Jr., his wife Amy and their daughter Isla rolled off the end of a runway and caught fire upon landing today (Aug. 15)  in Elizabethon (Municipal Airport), Tenn. All (five people) aboard the plane (including two pilots) are safe.”The airport is about 14 miles south of Bristol Motor Speedway, where Earnhardt Jr. was scheduled to be part of the NBC Sports crew cowering this weekend’s Nascar races.

• Continuing its expansion into the sports betting landscape, MLB has signed a multi-year partnership designating FanDuel as an “authorized gaming operator” of the league. FanDuel called it a “landmark deal” as it marks the company’s first partnership with MLB or an MLB team. MLB also has alliances in the sports betting category that include MGM Resorts International, Draftings and Sportradar. Full story here.

• For future trivia buffs: ex-NFL and Oklahoma quarterback Landry Jones has become the first player to officially sign with the XFL, which is scheduled to begin play in February 2020. Landry, who played in 19 games (five starts) during his NFL career (2013-18), mainly with the Pittsburgh Steelers, will be assigned to one of eight XFL teams via an eignt man QB draft scheduled for the fall. Financial terms were not released.
 

• Nick Kyrgios, currently ranked No. 27 in the world, has been fined $113,000 by the ATP relating to a series of incidents during his second-round loss at the Western & Southern Open Wednesday evening in Cincinnati, including five separate unsportsmanlike conduct situations, each a $20,000 fine.

• National consumer cannabidiol (CBD) brand cbdMD has signed a deal with reigning UFC heavyweight world champion, Daniel "DC" Cormier, which comes as Cormier is scheduled to defend his heavyweight title against Stipe Miocic at UFC 241 on Aug.17.

• T-Mobile said it would donate $2,000 per home run hit at the inaugural T-Mobile Little League Home Run Derby to Little League Baseball and Softball—pledging to hit at least $1 million in total donations in its first year of partnership. The money will fund participation grants to make programs more affordable for kids and families. The donation includes the $642,000 donated at the T-Mobile Home Run Derby at MLB All-Star Week.

• Seattle Seahawks QB Russell Wilson has become an investor in the MLS Seattle Sounders, along with his wife, musician Ciara; as well as rap artist Macklemore and his wife Tricia Davis. The Sounders also said that founding owner Joe Roth is leaving the club.

NBA Opening Weekend presented by Kia national TV Games 2019-20:
Oct. 22 New Orleans Pelicans vs. Toronto Raptors (TNT), Los Angeles Lakers vs. Los Angeles Clippers (TNT); Oct. 23 Boston Celtics vs. Philadelphia 76ers (ESPN), Denver  Nuggets vs. Portland Trail Blazers (ESPN); Oct. 24 Milwaukee Bucks vs. Houston Rockets (TNT), Los Angeles Clippers vs. Golden State Warriors (TNT); Oct. 25 Dallas Mavericks vs. New Orleans Pelicans (ESPN), Utah Jazz vs. Los Angeles Lakers (ESPN).

• WNBA Teams, Players Now Part Of NBA 2K20: "We have arrived!" Full story here.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

NBC Sports Group and Mecum Auctions have signed a multi-year partnership extension to continue coverage of Mecum car auctions across NBC Sports through 2024.

The top-five selling cars since the start of the partnership in 2014:
1, 1964 Ford GT40 Prototype GT/104 $7M (2014)
2, 2014 Ferrari LaFerrari $4.7M (2016)
3. 1966 Ford GT40 MkI $4.4M (2016)
4. 1933 Duesenberg Model J Convertible Coupe $3.85M (2018)
5. 1971 Plymouth Hemi Cuda Convertible  $3.5 (2014)

KEEPING SCORE

World's Most Valuable Sports Franchises

1. Dallas Cowboys $5 billion, +4%
2. New York Yankees $4.6 billion +15%
3. Real Madrid $4.24 billion +4%
4. Barcelona $4.02 bilion
5. New York Knicks $4 billion +11%
6. Manchester United $3.81 billion
7. New England Patriots 43.8 billion
8. Los Angeles Lakers $3.7 billion +12%
9. Golden State Warriors $3.5 billion +13%
10. New York Giants $3.3 billion

11. Los Angeles Dodgers $3.3 billion
12. Boston Red Sox 43.2 billion
12. Los Angeles Rams $3,2 billion
14. Washington Redskins $3.1 billion
14. Chicago Cubs $3.1 billion
16. San Francisco 49ers $3.05 billion
17. Bayern Munich $3.01 billion
18. San Francisco Giants $3 billion
19. Chicago Bulls $2.9 billion
19. Chicago Bears $2.9 billion

SOURCE: FORBES

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Saturday
Jul302016

Russell Athletic's 'Team On' Turning Agony Of Defeat Into Motivation For Success

By Barry Janoff

July 29, 2016: In its first comprehensive national marketing campaign in five years, Russell Athletic has unveiled "Team On," a multi-platform effort that seeks to embrace the brand's presence in prep football across the country.

The campaign is anchored by a season-long focus on prep teams from six schools — New Palestine, Ind.; Glynn Academy, Brunswick, Ga.; Lummi Nation in Bellingham, Wash.; Marion Local in Maria Stein, Ohio; Tri-County Academy, Flora, Miss.; and Deerfield-Windsor, Albany, Ga. — which were among 101 schools that in 2015 Russell Athletic said each lost in their respective state high school championship game by a touchdown or less.

An initial TV spot exemplifies the campaign's tag line, "Settle Your Score." It shows the face of New Palestine Dragons head football coach Kyle Ralph, whose team was down 28 points in the first half (42-14) in its high school state championship last year, came back to take the lead, but ultimately lost, 64-61, when Snider (Fort Wayne) scored the winning TD in the final eight seconds.

"It is easy to tell the stories about the teams that won. We want to tell the story about the other team, the team that was a close second," Matt Murphy, svp-marketing for Russell Athletic, said during a media event held at Union City (NJ) High School on Thursday (July 28) to unveil the campaign. "The team that lost the state championship by eight seconds, that came up one-yard short, that missed on one play last season, and how that are using that adversity as motivation this season.

Lead agency is Barkley, Kansas City, Mo. Ketchum Sports & Entertainment is handling PR.

In addition to TV, the campaign will not only live on but evolve via Internet and social media, following the progress of each school during the season. It also includes billboards, with those located near each of the six schools directly involved in the effort reflecting what is motivating each respective team this season.

Billboards in and around New Palestine, for example, will read "8 Seconds." Those for Marion Local High School, located in Maria Stein, Ohio, read, "24W-1L," reflecting the team's two-point loss in the 2015 state championship to Kirkland, 22-20. That loss ended Marion Local's Ohio record of 24 consecutive post-season wins and also prevented the Flyers from winning its fourth consecutive state title.

Sometime after the season starts, new billboards in each area will reflect the motivational themes driving the respective teams this year.

A key element of the "Settle Your Score" push features former NFL running back Eddie George, who won the Heisman Trophy in 1995 ((Ohio State) and was a four-time Pro Bowl selection during his pro career with the Houston Oilers/Tennessee Titans (1996-2003) and Dallas Cowboys (2004).

George was a member of the Titans team that during the 1999 post-season won what is known as the Music City Miracle (beating the Buffalo Bills, 22-16, on the final play of the game, which covered 75 yards in 15 seconds and involved numerous passes and laterals) but ultimately lost in Super Bowl XXXIV in January 2000, 23-16, to the then St. Louis Rams when Titans wide receiver Kevin Dyson was tackled one-yard short of the goal on the last play of the game.

"I've experienced the highs and the lows of losing a game in the last seconds, coming up one yard or one touchdown short," said George, who rushed for 10,441 yards and 68 TDs in the NFL and is in the College Football Hall of Fame. "I think about that Super Bowl loss every day. But it has made me a better person, a stronger person, with my family and with the things I do in life. That (loss) helps to motivate me to succeed."

George was on hand at Union City High School to help unveil the campaign, also spending time in the 90-degree heat to assist coaches in leading the football team through drills before offering the players personal words of motivation.

The Russell Athletic effort comes at a time when prep sports are taking a hit in finances.

According to Dick's Sporting Goods, which for the past few years has been supporting a Sports Matter program to help raise funds and public awareness for youth and prep sports, "Billions in funding has been cut from school athletic programs in recent years" and that, unless the situation changes, "it's estimated more than a quarter of U.S. public high schools will not have sports programs by 2020."

Future iterations of the Russell Athletic campaign could expand to other sports, such as prep basketball and baseball.

Russell Athletic is an official sponsor for Little League Baseball and Softball and for more than 30 years has been the official uniform supplier for the Little League World Series.

"We felt this year was important two invest in our brand and determine where to take it," said Murphy. "We want to be the Defender of Team Sports. There is a space to talk about what is right, what is good, what is pure about team sports.

"With our heritage, and where we play in the marketplace, this is a mission the entire company can get behind. This is an action-oriented campaign," said Murphy.

Russell Athletic said it has alliances with high school sports programs nationwide, including the six in its current "Team On" campaign, supplying such equipment as practice and workout gear for the teams.

"If we help to raise awareness for the great high school sports programs in this country, that would be a strong bonus to this campaign," said Taylor Vernier, senior director-marketing for Bowling Green, Ky.-based Russell Athletic. "This campaign is all about finding motivations to succeed, and we want all sports programs in the country to succeed."

In the anchor TV spot, we see New Palestine coach Ralph and get via text the story: "His football team was down 28 points. In the high school state championship. He brought the team back to take the lead. Only to lose in the last 8 seconds. 8 seconds now haunt his team."

A voiceover then offers, "In 2015, 101 schools lost the state championship by a touchdown or less. Teams like the New Palestine Dragons or Marion Local Flyers. Haunted by 8 seconds. One yard. One play. This season, Russell Athletic is helping inspire high school teams to turn what haunts them into their ultimate motivation. Will they be ready?" (See the full spot here.)

The loss to Snider broke a 28-game winning streak for New Palestine and prevented them from winning bakc-to-back state titles.

Among other alliances, the company is title sponsor for the college football Russell Athletic Bowl, which is scheduled for Dec. 28 (ESPN) in Camping World Stadium in Orlando.

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