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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Mar122015

Samsung Eyes Tech-Savvy Fans, Consumers As Exclusive NHL Partner

Special to NYSportsJournalism.com

March 11, 2015: With Samsung coming off a year in which profits dropped by 60% but anticipating better days to come with the release of its Galaxy S6 and S6 Edge in April, the South Korea-based firm plans to be an aggressive player via a new alliance with the National Hockey League that makes Samsung Canada the league's first exclusive partner in the mobile, tablet, and wearable hardware category.

The multi-year deal includes sponsorship across such digital assets as NHL.com, NHL Social and within the NHL app; presenting sponsor of "Inside the NHL Situation Room" videos and the Stanley Cup Playoffs Bracket Challenge; and multi-media marketing on TV, Internet, social media and in arenas.

Financial terms of the pact were not released.

“NHL fans are tech-savvy, the first to know about new trends and products, and they love learning about new technology,” David Lehanski, svp-integrated sales for the NHL, said in a statement. “This is an exciting category to develop engaging content, and we’re thrilled to be working with Samsung, a forward-thinking global technology leader."

The official NHL app is now enhanced with "richer content" on Samsung Galaxy smartphones, allowing fans to personalize their devices through NHL team-branded integrated wallpapers and covers and track information such as schedules, game scores and updates, delivered in real-time.

Samsung said that consumers and fans can now access exclusive NHL content on Galaxy devises including the S6 and S6 Edge,S5, S4, S III, Note Edge, Note 3 and 4 and Note II. Devices  need Android 4.3 (Jelly Bean) or later.

According to Paul Brannen, evp-mobile solutions for Samsung Canada, “Working hand-in-hand with the NHL, we have enhanced the mobile experience for the millions of avid hockey fans across Canada, offering them a unique point of view and an unparalleled fan journey. The way fans are watching sports is evolving, and this partnership helps us put the fan at the centre of the action.”

"And this is just the beginning," said the NHL's Lehansk. "Together we will continue to unveil innovative ways to engage hockey fans, bringing them a more personalized experience on the screen of their choice.”

NHL partners in Canada also include Canadian Tire, Crest, Hershey's, Mondelez, Oral-B, Rogers, Tim Horton's and Visa.

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