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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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NYSportsJournalism.com + Topic Of Requested Search

Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Apr272009

Sanchez, No. 5 In Draft, Could Be No. 1 In Endorsements

April 27, 2009: The NFL, and the New York Jets, could not have asked for a better scenario. The Jets traded up to take USC quarterback Mark Sanchez with the fifth pick in the 2009 NFL draft, officially inaugurating his the pro career. The 6'2. 227-lb. Sanchez will compete against Kellen Clemens for a starting job that has been held by the likes of Ken O'Brien, Chad Pennington and a man to whom many in New York hope he emulates, Joe Namath, who led the Jets to the team's only Super Bowl victory and also scored as one of pro football's most prolific marketing spokesmen. The factors favor Sanchez landing key endorsements and likely faring the best among the rookie crop of players by pulling in an estimated $5-7 million in deals relatively quickly. He wore Nike at USC so the "Swoosh" company might have an edge on adidas. Sanchez had a pre-draft deal to appear as a spokesman for Sprint NFL Mobile Live along with quarterback Matt Stafford, who went No. 1 overall to the Detroit Lions, which could turn into a long-term deal. "Quarterbacks tend to be good spokespeople for us," Dave Mellin, sports sponsorships and brand public relations manager for Sprint, said in a statement. Sanchez also did an event for Gatorade at Super Bowl XLIII in Tampa, where he appeared in the Gatorade “G” Studio to talk about "G Moments in Super Bowl history" that were being recreated on canvas. A third-generation Mexican American, Sanchez also can pull in deals from companies, both national and in New York, actively seeking Hispanic NFL fans. According to the NFL, In 2008, 25 million U.S. Hispanics watched NFL regular-season games and spent an average of 13.4 hours a week consuming league content across all media, compared with 10.3 hours for the overall general market. The NFL's average U.S. Hispanic viewer is 27, 10 years younger than the average general market viewer, which puts the 22-year-old Sanchez right in their demo. In 2008, NFL league partner Coors Light sponsored NFLatino.com, which was powered by Univision, and they could use a high-profile player such as Sanchez in promotions. The Jets already have his No. 6 jersey for sale at their Web site and he figures to be a central figure in the team's upcoming marketing efforts. Sanchez is being handled by David Dunn, CEO at Athletes First, Newport Beach, Calif.; and his brother, Nick Sanchez, Jr. Back to Home Page