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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Aug252013

Barry Sanders Gaining Yards, Marketing Partners, Consumers For 'Madden NFL 25'

By Barry Janoff

August 24, 2013: What would you do for a free advance copy of Madden NFL 25, the 25th anniversary edition of the iconic video game that hits retail Aug. 27?

A group of people ran a 40-yard dash. Others just sat at home and drank Pepsi Max. Barry Sanders got a shave and a haircut.

EA Sports sent NFL Hall of Fame running back Sanders — who also happens to be the Madden NFL 25 cover athlete – to Orlando recently to find out to what lengths people would go, and filmed the action for all to see. EA Tiburon, which develops Madden NFL and other titles, is headquartered just north of the city.

EA Sports and Sanders set up shop at the track and field facility in Showalter Field in Winter Park on Aug. 17 and played host to a bevy of fans, who had responded to shout-outs via social media.

Under the banner, "100 copies of Madden. 40 yards. 1 chance," fans competed in a 40-yard dash in all age groups. In the video, youngsters and adults alike are shown being handed a copy of Madden NFL 25 at they cross the 40-yard finish line.

Not everyone had a smooth result. One guy stumbled and managed to fall across the finish line; another appeared to pull a hamstring. (See the full video here.)

Sanders also touted the release of Madden NFL 25 via a new TV spot from Pepsi Max, one of the game's marketing partners.

In the Pepsi Max ad, "Disappearing Sanders," Sanders is getting a shave and a haircut at a local barber shop. The two guys attending him are talking about his great NFL career when one asks a question that has become part of Sanders' legend: Why did he retire from the Detroit Lions when he did, with several good years left to go in his career?

"You ran for 99 touchdowns, and then you just disappeared from the game," one of them says. "Why?"

When he retired after the 1998 season at the age of 30, his career total of 15,269 less than 1,500 yards away from what then was the NFL's all-time rushing mark held by Walter Payton (16,726 yards), since surpassed by Emmitt Smith (18,355).

Sanders has rarely talked about that, but now appears to be willing to share the reason.

"Well. guys," says Sanders, "the real reason I retired was . . . "

At that moment, Sanders disappears from the barber chair in a puff of smoke and reappears in the living room of two guys playing Madden NFL 25. One of them has just opened a bottle of Pepsi Max, which appears to be the magic potion that transported Sanders.

A voiceover explains, "Uncap Pepsi Max to unlock a legend like Barry Sanders in Madden NFL 25."

Sometime later, one of the guys from the barber shop opens a Pepsi Max, sending Sanders back to the original location. "Sorry, dog, we're closed now," they say to a confused Sanders. (See the full spot here.)

Other marketing partners for the 25th anniversary edition of Madden NFL include GMC, Amazon, DirecTV and ESPN.

Sanders beat out a slew of current and legendary NFL players for the honor of being on the cover of Madden NFL 25, as voted by fans and consumers. Adrian Peterson of the Minnesota Vikings came in second.

EA Sports later revealed that Sanders would be on the cover for Xbox 360, PlayStation 3 and Nintendo Wi releases, Peterson on the covers of PlayStation 4 and Xbox One.

"I am shocked, excited, humbled, elated. I am also proud to be the Madden 25 cover athlete," Sanders tweeted when he heard the news. "The voter turn out in this program has been remarkable. And the fact that I won is pretty sweet, but very surprising and amazing,”

Game On For RBs Lynch, Foster In Madden NFL 25 Marketing

Madden NFL 25: Old, New, The Curse

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