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• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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CFB Title Games '21-24
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NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Aug252013

Barry Sanders Gaining Yards, Marketing Partners, Consumers For 'Madden NFL 25'

By Barry Janoff

August 24, 2013: What would you do for a free advance copy of Madden NFL 25, the 25th anniversary edition of the iconic video game that hits retail Aug. 27?

A group of people ran a 40-yard dash. Others just sat at home and drank Pepsi Max. Barry Sanders got a shave and a haircut.

EA Sports sent NFL Hall of Fame running back Sanders — who also happens to be the Madden NFL 25 cover athlete – to Orlando recently to find out to what lengths people would go, and filmed the action for all to see. EA Tiburon, which develops Madden NFL and other titles, is headquartered just north of the city.

EA Sports and Sanders set up shop at the track and field facility in Showalter Field in Winter Park on Aug. 17 and played host to a bevy of fans, who had responded to shout-outs via social media.

Under the banner, "100 copies of Madden. 40 yards. 1 chance," fans competed in a 40-yard dash in all age groups. In the video, youngsters and adults alike are shown being handed a copy of Madden NFL 25 at they cross the 40-yard finish line.

Not everyone had a smooth result. One guy stumbled and managed to fall across the finish line; another appeared to pull a hamstring. (See the full video here.)

Sanders also touted the release of Madden NFL 25 via a new TV spot from Pepsi Max, one of the game's marketing partners.

In the Pepsi Max ad, "Disappearing Sanders," Sanders is getting a shave and a haircut at a local barber shop. The two guys attending him are talking about his great NFL career when one asks a question that has become part of Sanders' legend: Why did he retire from the Detroit Lions when he did, with several good years left to go in his career?

"You ran for 99 touchdowns, and then you just disappeared from the game," one of them says. "Why?"

When he retired after the 1998 season at the age of 30, his career total of 15,269 less than 1,500 yards away from what then was the NFL's all-time rushing mark held by Walter Payton (16,726 yards), since surpassed by Emmitt Smith (18,355).

Sanders has rarely talked about that, but now appears to be willing to share the reason.

"Well. guys," says Sanders, "the real reason I retired was . . . "

At that moment, Sanders disappears from the barber chair in a puff of smoke and reappears in the living room of two guys playing Madden NFL 25. One of them has just opened a bottle of Pepsi Max, which appears to be the magic potion that transported Sanders.

A voiceover explains, "Uncap Pepsi Max to unlock a legend like Barry Sanders in Madden NFL 25."

Sometime later, one of the guys from the barber shop opens a Pepsi Max, sending Sanders back to the original location. "Sorry, dog, we're closed now," they say to a confused Sanders. (See the full spot here.)

Other marketing partners for the 25th anniversary edition of Madden NFL include GMC, Amazon, DirecTV and ESPN.

Sanders beat out a slew of current and legendary NFL players for the honor of being on the cover of Madden NFL 25, as voted by fans and consumers. Adrian Peterson of the Minnesota Vikings came in second.

EA Sports later revealed that Sanders would be on the cover for Xbox 360, PlayStation 3 and Nintendo Wi releases, Peterson on the covers of PlayStation 4 and Xbox One.

"I am shocked, excited, humbled, elated. I am also proud to be the Madden 25 cover athlete," Sanders tweeted when he heard the news. "The voter turn out in this program has been remarkable. And the fact that I won is pretty sweet, but very surprising and amazing,”

Game On For RBs Lynch, Foster In Madden NFL 25 Marketing

Madden NFL 25: Old, New, The Curse

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