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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Jan172016

Super Bowl 50, Olympics, Hockey World Cup Will Drive Sponsor Spend To Record $60B

By Barry Janoff

January 15, 2016: The coming year will see a series of unique sports events with global impact, led by the Summer Olympics and Paralympic Games in Rio de Janeiro, the NHL-led World Cup of Hockey in October and the NFL's historic Super Bowl 50 on Feb. 7.

Driven by these high-profile competitions, and supported by such factors as companies moving toward worldwide expansion and finding more opportunities to partner with rights' holders, global sponsorship spending is projected to grow 4.7% in 2016, and top a record $60 billion.

In North America, sponsorship spend is expected to increase by 4.5% over 2015, topping $22 million, according to marketing, research and consulting firm IEG, Chicago.

Also in North America, sponsorship growth should outpace other forms of marketing, with ad spending expected to grow just 2.6% and other marketing spending up 3.7%, per IEG.

If IEG's projected numbers hold true, worldwide sponsorship spending would grow faster than in any of the previous three years and would top $60.2 billion.

In North American sponsorship spending was $21.4 billion in 2015 and is expected to grow to $22.4 billion this year, per IEG.

Over the past year, several North American-based sports properties hit record highs in spending by marketing and sponsorship partners.

The NFL had sponsorship revenue in 2014 of $1.15 billion. Sponsorship spending on the NBA and its 30 teams hit $739 million last season, up from $679 million (8.9%) the previous year.

MLB sponsorship revenue in 2014 was $695 million and the NHL in 2014-15 reached $447 million, according to IEG.

Worldwide sponsorship revenue on motorsports topped $5.3 billion, golf hit $1.65 billion in 2014 and tennis was at $739 million, per IEG.

“More marketers, in particular major brands from China and India, are taking a page from the playbook of U.S., European and Japanese companies before them that used sponsorship to build regional and global brands,” Jim Andrews, IEG svp, said in a statement.

“At the same time, rights-holders continue to take advantage of digital media to open up sponsorship opportunities in markets around the world, regardless of where the property is based," said Andrews.

Around the world, sponsorship growth is projected to be on par with spending for ad, marketing and promotion, according to the IEG's 31st annual year-end industry review and forecast.

This year, global ad spend is seen increasing 4.5%, as are other forms of marketing such as public relations, direct marketing and promotions.

Among other observations from IEG, strong international and domestic spending by companies based in China, India, South Korea, Japan and other countries is expected to make Asia Pacific sponsorship spending the "fastest growing of any region" in 2016 at 5.7%.

In addition, Central and South America "should see strong growth" at 4.7%.

However, what IEG labels the "more mature" European market would experience the slowest growth, 3.9%, "despite a significant rebound from 2015’s 3.3 percent rate."

According to IEG, "In what has become a familiar story, the (North American) property types that receive the most dollars are expected to again grow at the fastest rates. "Sponsors (will) continue to invest marketing dollars in properties that can deliver customized benefits, integration with digital and social content, insights from audience data, and top-notch servicing."

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