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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Feb032015

Super Bowl Car Creative Helps To Drive Internet Traffic For Mercedes, BMW, Lexus

By Barry Janoff

February 3, 2015: With more than 114 million viewers helping to establish Super Bowl XLIX as the highest rated Big Game and TV show ever, companies that paid upward of $4.5 million for a 30-second spot on NBC are looking beyond the often superfluous ad meter likability ratings to more important ROIs.

Although there were fewer brands in the automotive category than in previous years, a number of the car brands that did pay for a parking space saw major return of interest, which they will now work to translate to return on investment.

According to statistics supplied by online car-shopping firm Edmunds.com, Mercedes-Benz and BMW saw "the most significant spikes in traffic on Edmunds.com after their ads ran during Super Bowl XLIX."

According to Edmunds.com's real-time analysis, by the end of the New England Patriots' 28-24 victory over the Seattle Seahawks, the Mercedes-Benz AMG GT had the biggest cumulative spike in traffic, with a 2189% jump over previous Sunday averages on Edmunds.com.

Meanwhile, the BMW i3 captured the second most buzz on Edmunds.com, where its cumulative traffic climbed 583%.

Mercedes-Benz AMG GT Super Bowl commercial, "Fable," featured a CGI-driven retelling of the classic race between the Tortoise and the Hare; it also had several lead-in "Showdown" teasers during the week leading to Super Bowl Sunday anchored by NFL Hall of Famer Jerry Rice along with Playboy bunny Stephanie Branton.

The BMW i3 commercial, "Newfangled Idea," featured Katie Couric and Bryant Gumbel, opening with a clip from 1994 when the Internet was still in its embryonic mysterious beginnings and then fast-forwarding to 2015 with the pair seeking to decipher the i3's internal workings.

"Even though these two advertised vehicles are likely to be sold in small volume to niche audiences, the BMW and Mercedes brands will enjoy the overall buzz they have generated, especially as both continue their efforts to grow their overall reach into new car shopper segments," Jessica Caldwell, Edmunds.com senior analyst, said in a statement. "Both brands will be quite happy that the millions of dollars they invested had the desired effect."

Other automakers that experienced the biggest cumulative traffic increases on Edmunds.com included the Lexus RC 350 568% ("Let's Play"), Fiat 500x 503% ("Blue Pill") and Jeep Renegade 405% ("Beautiful Lands").

Over the past five games — Super Bowl XLIV through Super Bowl Super Bowl XLVIII — the top five ad spenders totaled $456.6 million, led by Anheuser-Busch InBev, which spent $152.5 million during that period as the exclusive category broadcast partner.

The next four: Chrysler Group, now FCA US LLC ($89.5 million), PepsiCo ($76.6 million), Hyundai ($69.8 million) and Volkswagen ($68.1 million), according to marketing, research and analytic company Kantar Mediad.

Last year, $113 million was spent by 11 different car brands, accounting for more than a quarter of the total ad time in the game, per Kantar. This year, however, Volkswagen was one of the auto brands that did not have a media buy during Super Bowl XLIX. Among the others: Acura, General Motors, Honda, Jaguar and Lincoln.

For those carmakers that did participate in Super Bowl XLIX, Edmonds.com also tracked what it called cumulative lifts in site traffic to the Web sites of Super Bowl auto advertisers. The firm said lifts were determined by comparing unique mobile and desktop traffic on Edmunds.com's make and model pages against average Sunday traffic levels.

Chevrolet, which sponsored the pre-game show and showed four Colorado ads, experienced an increase of 25% site traffic to Colorado pages during the pre-game and 1104% during the first quarter of the game, according to Edmunds.com.

Brands with the highest Web site lifts were led by Lexus (37%), Mercedes-Benz (36%), Fiat Chrysler (35%), MINI 18%), BMW (16%) and Chevrolet 13%

Among the lowest in this category: Jeep (3%) and Kia (2%), which featured former James Bond-Remington Steele actor Pierce Brosnan for its Sorento line in "The Perfect Getaway."

Edmunds.com said its analysts noted "especially strong activity at halftime for vehicles that advertised earlier during the Super Bowl." That included Fiat 500x (up 14627%), BMW i3 (up 1807%), BMW i8 (increased 501%), Chevrolet Colorado (up 421%) and MINI Cooper (increased 258%).

In the moments following its halftime ad, Edmonds.com said traffic to the Toyota Camry site traffic increased 364%.

All the automakers who advertised during the Super Bowl succeeded in getting the attention of car shoppers during this big game, and that's something to celebrateAmong other analysis from Edmonds.com:

• During the third quarter of the game, Dodge Challenger ads lifted its traffic on Edmunds 232%
    
• Fiat 500x increased 3981% in the moments following its second quarter ads; interest remained high in the third quarter, delivering a 986% lift for the vehicle

"All the automakers who advertised during the Super Bowl succeeded in getting the attention of car shoppers during the game, and that's something to celebrate."
    
• Jeep Renegade was advertised in the third quarter of the game and traffic to its pages immediately increased 1031%; during fourth quarter the increase was 5720%
    
• Kia Sorento traffic increased 213% immediately following its third quarter ad
    
• Lexus NX's second quarter ad generated an increase of 341%. Edmunds.com said that the brand did even better immediately after its RC 350 ad ran in the third quarter, increasing vehicle's page traffic on Edmunds 5702%.

The RC continued to enjoy success in the fourth quarter with a 690% lift in traffic to its pages on Edmunds.com
    
• MINI sponsored an early part of the pre-game show and showed five ads; site traffic to MINI Cooper increased 48% during that period
    
• Nissan brand consideration increased 90% immediately following its second quarter ad.

"All the automakers who advertised during the Super Bowl succeeded in getting the attention of car shoppers during this big game, and that's something to celebrate," said Caldwell. "But it's a lot easier to create a big bang than it is to sustain the momentum, and that will be the big challenge for all Super Bowl advertisers moving forward."

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