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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

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CFB Title Games '21-24
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NCAA: More Health $$$
Cancer Drives Home
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Oct182012

Head & Shoulders Uses Professor Polamalu To Take Consumers To University

By Barry Janoff

October 18, 2012: Troy Polamalu has been schooling opposing players as an All-Pro safety with the Pittsburgh Steelers since 2003.

Three years ago, he turned one of his non-football attributes — his full head of hair — into a marketing deal with Head & Shoulders. Now, he has graduated to the unofficial title of professor and has been joined by teammate Brett Keisel, who is known for his all-pro play at defensive tackle as well as for his full beard, to help educate men on how to maintain healthy hair.

This week, Head & Shoulders launched the Troy Polamalu School of Deeper Learning, described as a virtual school featuring a series of "humorous online courses to help men everywhere achieve deeper thinking through healthy scalps and great looking hair."

The campaign supports Head & Shoulders for Men Deep Clean, a new product from the Proctor & Gamble hair-care brand, which comes with its own humorous tag line: "Money can't buy you happiness. But it can buy you deepness."

The effort is anchored by a dedicated Web site with it's own snarky mantra, "Deep Like Troy," where "students" (aka visitors to the site) can learn tongue-in-cheek lessons from the in-house staff: Polamalu, who is listed as founder and University president; Keisel, who is the Dean of Students and Professor of Facial Hair; and comic Rob Riggle, the university's tenured department head of comedic skills.

New students are first given a "welcome orientation," where Riggle greets visitors, reads from the Book of Polamalu and leads a tour of the virtual campus. "Plato, Socrates and Polamalu," says Riggle, "When it comes to deep thinkers, think of us." We meet Foley the Follicle, who is the school mascot, and other characters who make the university, as Riggle explains, "The No. 1 parting school in the nation."

Among the courses being offered:

Advanced Music Appreciation: "Professors Troy Polamalu and Brett Keisel demonstrate the art of Spanish Air Guitar, delving into the deepness of facial expressions and the emotionality of proper guitar fingering."
 
Spiritual Shampooing 101: "Professor Master Troy Polamalu leads students on a journey into the world of Tai Chi, revealing countless mysteries of shampooing spirituality."
 
Poetry and Social Revolution 101: "Rob Riggle interprets his acclaimed "Rhyme & Riggle' composition book for students: 'You want to change society, you’ve got to get poetic. Deeply poetic.' ”

Art Appreciation 201: "To be a true artist, you need a deep appreciation for the masters who came before. Using his flock of hair as a paint brush, Prof. Palomalu creates a masterpiece: The Paloma-Lisa."

Deep Telepathy 202: "To connect with your fellow human beings, you must go deep into their souls. Topics discussed completely by thought and without speaking include flossing, boring boyfriends and the deep meaning of clean hair."

The site, being supported at such social media sites as Facebook and Twitter, also offers extracurricular actives including a chat room and an opportunity to read Prof. Palomalu's deepest thoughts.

P&G is in its fourth season as an official NFL partner, which also includes such brands as Tide, Duracell, Gillette, Old Spice and Febreze.

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