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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Oct182012

Head & Shoulders Uses Professor Polamalu To Take Consumers To University

By Barry Janoff

October 18, 2012: Troy Polamalu has been schooling opposing players as an All-Pro safety with the Pittsburgh Steelers since 2003.

Three years ago, he turned one of his non-football attributes — his full head of hair — into a marketing deal with Head & Shoulders. Now, he has graduated to the unofficial title of professor and has been joined by teammate Brett Keisel, who is known for his all-pro play at defensive tackle as well as for his full beard, to help educate men on how to maintain healthy hair.

This week, Head & Shoulders launched the Troy Polamalu School of Deeper Learning, described as a virtual school featuring a series of "humorous online courses to help men everywhere achieve deeper thinking through healthy scalps and great looking hair."

The campaign supports Head & Shoulders for Men Deep Clean, a new product from the Proctor & Gamble hair-care brand, which comes with its own humorous tag line: "Money can't buy you happiness. But it can buy you deepness."

The effort is anchored by a dedicated Web site with it's own snarky mantra, "Deep Like Troy," where "students" (aka visitors to the site) can learn tongue-in-cheek lessons from the in-house staff: Polamalu, who is listed as founder and University president; Keisel, who is the Dean of Students and Professor of Facial Hair; and comic Rob Riggle, the university's tenured department head of comedic skills.

New students are first given a "welcome orientation," where Riggle greets visitors, reads from the Book of Polamalu and leads a tour of the virtual campus. "Plato, Socrates and Polamalu," says Riggle, "When it comes to deep thinkers, think of us." We meet Foley the Follicle, who is the school mascot, and other characters who make the university, as Riggle explains, "The No. 1 parting school in the nation."

Among the courses being offered:

Advanced Music Appreciation: "Professors Troy Polamalu and Brett Keisel demonstrate the art of Spanish Air Guitar, delving into the deepness of facial expressions and the emotionality of proper guitar fingering."
 
Spiritual Shampooing 101: "Professor Master Troy Polamalu leads students on a journey into the world of Tai Chi, revealing countless mysteries of shampooing spirituality."
 
Poetry and Social Revolution 101: "Rob Riggle interprets his acclaimed "Rhyme & Riggle' composition book for students: 'You want to change society, you’ve got to get poetic. Deeply poetic.' ”

Art Appreciation 201: "To be a true artist, you need a deep appreciation for the masters who came before. Using his flock of hair as a paint brush, Prof. Palomalu creates a masterpiece: The Paloma-Lisa."

Deep Telepathy 202: "To connect with your fellow human beings, you must go deep into their souls. Topics discussed completely by thought and without speaking include flossing, boring boyfriends and the deep meaning of clean hair."

The site, being supported at such social media sites as Facebook and Twitter, also offers extracurricular actives including a chat room and an opportunity to read Prof. Palomalu's deepest thoughts.

P&G is in its fourth season as an official NFL partner, which also includes such brands as Tide, Duracell, Gillette, Old Spice and Febreze.

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