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• Tostitos, the Official Chip and Dip of the NFL, is offering a personalized ad for every person throwing a Super Bowl party at Tostitos.com, "Super Bowl Ads for All, a digital "invite creator that composes a completely unique and personalized Super Bowl party invitation."

• Dale Earnhardt Jr. will make his NBC debut as a contributor during the network’s coverage of Super Bowl LII on Feb. 4, traveling to Minnesota to participate in NBC’s Super Bowl Pre-Game Show; and then at the Olympic Winter Games, beginning Feb. 8,when he will travel to PyeongChang.

• FanDuel has named Mike Raffensperger CMO. He previously was head of marketing for Amazon Advertising; prior to that, he was director of digital marketing & strategy for DirecTV.

• NBC Olympics has produced a two-part original series in advance of its 2,400 hours of coverage of XXIII Olympic Winter Games from South Korea, Go for the Gold and Meet Team USA, which will stream on Netflix beginning today (Jan.15).

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KEEPING SCORE

Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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Top-Selling NFL Jerseys By Team 2017 At Dick’s Sporting Goods
1. Dallas Cowboys
2. New England Patriots
3. Pittsburgh Steelers
4. Philadelphia Eagles
5. Denver Broncos
6. Carolina Panthers
7. New York Giants
8. Seattle Seahawks
9. Atlanta Falcons
10. Cincinnati Bengals
11. Houston Texans
12. Minnesota Vikings
13. Detroit Lions
14. Chicago Bears
15. Green Bay Packers
16. Oakland Raiders
17. Kansas City Chiefs
18. Baltimore Ravens
19. Washington Redskins
20. Arizona Cardinals

SOURCE: DICK'S SPORTING GOODS

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Oct182012

Head & Shoulders Uses Professor Polamalu To Take Consumers To University

By Barry Janoff

October 18, 2012: Troy Polamalu has been schooling opposing players as an All-Pro safety with the Pittsburgh Steelers since 2003.

Three years ago, he turned one of his non-football attributes — his full head of hair — into a marketing deal with Head & Shoulders. Now, he has graduated to the unofficial title of professor and has been joined by teammate Brett Keisel, who is known for his all-pro play at defensive tackle as well as for his full beard, to help educate men on how to maintain healthy hair.

This week, Head & Shoulders launched the Troy Polamalu School of Deeper Learning, described as a virtual school featuring a series of "humorous online courses to help men everywhere achieve deeper thinking through healthy scalps and great looking hair."

The campaign supports Head & Shoulders for Men Deep Clean, a new product from the Proctor & Gamble hair-care brand, which comes with its own humorous tag line: "Money can't buy you happiness. But it can buy you deepness."

The effort is anchored by a dedicated Web site with it's own snarky mantra, "Deep Like Troy," where "students" (aka visitors to the site) can learn tongue-in-cheek lessons from the in-house staff: Polamalu, who is listed as founder and University president; Keisel, who is the Dean of Students and Professor of Facial Hair; and comic Rob Riggle, the university's tenured department head of comedic skills.

New students are first given a "welcome orientation," where Riggle greets visitors, reads from the Book of Polamalu and leads a tour of the virtual campus. "Plato, Socrates and Polamalu," says Riggle, "When it comes to deep thinkers, think of us." We meet Foley the Follicle, who is the school mascot, and other characters who make the university, as Riggle explains, "The No. 1 parting school in the nation."

Among the courses being offered:

Advanced Music Appreciation: "Professors Troy Polamalu and Brett Keisel demonstrate the art of Spanish Air Guitar, delving into the deepness of facial expressions and the emotionality of proper guitar fingering."
 
Spiritual Shampooing 101: "Professor Master Troy Polamalu leads students on a journey into the world of Tai Chi, revealing countless mysteries of shampooing spirituality."
 
Poetry and Social Revolution 101: "Rob Riggle interprets his acclaimed "Rhyme & Riggle' composition book for students: 'You want to change society, you’ve got to get poetic. Deeply poetic.' ”

Art Appreciation 201: "To be a true artist, you need a deep appreciation for the masters who came before. Using his flock of hair as a paint brush, Prof. Palomalu creates a masterpiece: The Paloma-Lisa."

Deep Telepathy 202: "To connect with your fellow human beings, you must go deep into their souls. Topics discussed completely by thought and without speaking include flossing, boring boyfriends and the deep meaning of clean hair."

The site, being supported at such social media sites as Facebook and Twitter, also offers extracurricular actives including a chat room and an opportunity to read Prof. Palomalu's deepest thoughts.

P&G is in its fourth season as an official NFL partner, which also includes such brands as Tide, Duracell, Gillette, Old Spice and Febreze.

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