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Best Marketing Events In April 2017
 
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NFL 2017 First Round Draft Picks
1. Cleveland Browns
Garrett, Myles
DE 6'4" 272 Texas A&M
2. Chicago Bears (From 49ers)
Trubisky, Mitchell
QB 6'2" 222 North Carolina
3. San Francisco 49ers (From Bears)
Thomas, Solomon
DE 6'3" 273 Stanford
4. Jacksonville Jaguars
Fournette, Leonard
RB 6'0" 240 LSU
5. Tennessee Titans (From Rams)
Davis, Corey
WR 6'3" 209 Western Michigan
6. New York Jets
Adams, Jamal
S 6'0" 214 LSU
7. Los Angeles Chargers
Williams, Mike
WR 6'4" 218 Clemson
8. Carolina Panthers
McCaffrey, Christian
RB 5'11" 202 Stanford
9. Cincinnati Bengals
Ross, John
WR 5'11" 188 Washington
10. Kansas City Chiefs (From Bills)
Mahomes, Patrick
QB 6'2" 225 Texas Tech
11. New Orleans Saints
Lattimore, Marshon
CB 6'0" 193 Ohio St.
12. Houston Texans (From Browns through Eagles)
Watson, Deshaun
QB 6'2" 221 Clemson
13. Arizona Cardinals
Reddick, Haason
LB 6'1" 237 Temple
14. Philadelphia Eagles (From Vikings)
Barnett, Derek
DE 6'3" 259 Tennessee
15. Indianapolis Colts
Hooker, Malik
S 6'1" 206 Ohio St.
16. Baltimore Ravens
Humphrey, Marlon
CB 6'0" 197 Alabama
17. Washington Redskins
Allen, Jonathan
DE 6'3" 286 Alabama
18. Tennessee Titans
Jackson, Adoree'
CB 5'10" 186 USC
19. Tampa Bay Buccaneers
Howard, O.J.
TE 6'6" 251 Alabama
20. Denver Broncos
Bolles, Garett
OT 6'5" 297 Utah
21. Detroit Lions
Davis, Jarrad
LB 6'1" 238 Florida
22. Miami Dolphins
Harris, Charles
OLB 6'3" n253 Missouri
23. New York Giants
Engram, Evan
TE 6'3" 234 Mississippi
24. Oakland Raiders
Conley, Gareon
CB 6’0” 195 Ohio St
25. Cleveland Browns (From Texans)
Peppers, Jabrill
S 5'11" 213 Michigan
26. Atlanta Falcons (From Seahawks)
McKinley, Takkarist
DE 6'2" 250 UCLA
27. Buffalo Bills (From Chiefs)
White, Tre'Davious
CB 5'11" 192 LSU
28. Dallas Cowboys
Charlton, Taco
DE 6'6" 277 Michigan
29 .Cleveland Browns (From Packers)
Njoku, David
TE 6'4" 246 Miami
30. Pittsburgh Steelers
Watt, T.J.
OLB 6'4" 252 Wisconsin
31. San Francisco 49ers (From Seahawks through Falcons)
Foster, Reuben
LB 6'0" 229 Alabama
32. New Orleans Saints (From Patriots)
Ramczyk, Ryan
OT 6'6" 310 Wisconsin

WHAT YOU SAY!?

ESPN’s 2017 Monday Night Football Schedule
Preseason
Thurs, Aug. 17
Tampa Bay Buccaneers at Jacksonville Jaguars 8 PM ET
Mon, Aug. 21
New York Giants at Cleveland Browns 8 PM ET

Regular Season (8 PM ET unless indicated)
Sept. 11
New Orleans Saints at Minnesota Vikings 7 PM ET
Los Angeles Chargers at Denver Broncos 10:15 PM ET
Sept. 18
Detroit Lions at New York Giants
Sept. 25
Dallas Cowboys at Arizona Cardinals
Oct. 2
Washington Redskins at Kansas City Chiefs
Oct. 9
Minnesota Vikings at Chicago Bears
Oct. 16
Indianapolis Colts at Tennessee Titans
Oct. 23
Washington Redskins at Philadelphia Eagles
Oct. 30
Denver Broncos at Kansas City Chiefs
Nov. 6
Detroit Lions at Green Bay Packers
Nov. 13
Miami Dolphins at Carolina Panthers
Nov. 20
Atlanta Falcons at Seattle Seahawks 
Nov. 27
Houston Texans at Baltimore Ravens 
Dec. 4
Pittsburgh Steelers at Cincinnati Bengals
Dec. 11
New England Patriots at Miami Dolphins
Dec. 18
Atlanta Falcons at Tampa Bay Buccaneers
Dec. 25
Oakland Raiders at Philadelphia Eagles

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COLLEGE

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Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Mar192016

Scotts Grows March Madness Campaign With Lowe's, Georgetown Hoops' JT3

By Barry Janoff

March 19, 2016: John Thompson III, the head basketball coach for the University of Georgetown Hoyas, knows a lot about hoops but apparently not much about lawn care.

Despite that, he has become a gardening guru in a series of NCAA March Madness spots for Lowe's and Scotts Miracle-Gro.

For the third year, Scotts, an official partner with MLB, is using a a buy-through via its association with Lowe's, an official NCAA partner, to share its message during March Madness.

The three-week long basketball tournament coincides with something known as the first day of spring (March 20), about which Scotts knows a great deal but, again, JT3 not so much.

The humorous multimedia campaign, anchored by a series of spots, "Ask JT3," airing across NCAA March Madness media partners CBS and Turner Sports' TBS, TNT and truTV, establishes "JT3" as the go-to guy for all things green and growing.

The campaign is under the auspices of Lowe's Lead agency, BBDO.

Marysville, Ohio-based Scotts does have a lengthy list of products and tips intended to help people transition from winter to spring — look out for snow mold when the snow melts, prepare your lawn mower before using it, feed your lawn while controlling weeds — but Thompson has yet to discover them.

In one spot, "Bulldogs," a guy sitting at home says, "Hi coach, my dog is always running round on my lawn. Is there a particular seed that stands up to traffic?"

Thompson, standing in a basketball gym in front of an NCAA banner, asks, "What kind of dog is it? A bulldog?" referencing the Hoyas' mascot.

The guy is legitimately puzzled. "Uh, no."

"You sure," says Thompson. "Because there are all kinds of bulldogs. English Bulldogs. French Bulldogs. Victorian Bulldogs. Red-Tiger Bulldogs . . ."

A voiceover offers, "Scotts Lawn Care products at Loew's," and the spot directs people to get real information at Lowes.com/lawncare, which offers a "personalized lawn care plan."

In another spot, "Stretch," a woman standing in front of her shed asks, "Hey, coach. I'm about to mow the lawn. Anything I should do before I start?"

JT3 replies, "You should stretch for 30 minutes. You don't want to pull a hammy (hamstring)."

In "Blue Grass," a guy in his yard says, "Hey, coach. I'm wondering what type of grass I should plant. Do you know anything about Kentucky bluegrass?"

An irate JT3 then says to someone off-screen, "I was under the impression there would be no questions about Kentucky."

A Twitter component, #AskJT3, has, unfortunately for the campaign, opened the door for people to ask Thompson, who has been Georgetown's head coach since 2004, all sorts of things, including, "Hey, Coach, remember that time you lost to Florida Gulf Coast (in the 2013 NCAA tournament)?" and "Should my lawn have a point guard? Should my lawn commit fewer fouls? Should my lawn learn to run a pick-and-roll?"

Lowe's has its own campaign running during March Madness, including "Unicorn," which offers its own version of lawn care; and "Giraffe."

Scotts has been a partner with MLB since 2010.

At $4B, Marketing March Tourney Not Madness

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CBS, Turner Top NCAA Tournament Marketing Goals

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