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NEWS REAL

Bahamas Red Cross donation site. #HelpUsHelp

• In an effort to “send a message of inclusion to its widely diverse fan base,” the NBA champion Toronto Raptors said they are the first NBA to offer an athletic hijab for Muslim women. The Nike Pro Hijabs with the team’s logo were inspired by the Hijabi Ballers, a Toronto-based non-profit organization dedicated to "celebrating and increasing the involvement of Muslim females in sports." “Inspired by those brave enough to change the game” the team posted to its social media platforms along with a video of the Hijabi Ballers in action.

• Greenleaf Foods said it has signed a deal with the Los Angeles Rams to become the first plant-based food brand to officially partner with an NFL team. As part of this partnership, Greenleaf’s Lightlife Burger will be available at Rams home games this season, beginning Sep. 15 during the team’s 2019 home opener ( agasint tthe New Orleans Saints). Lightlife plant-based protein products will also be featured in the Rams Game On! Program at Albertson’s, Vons, and Pavilions.

• The NFL and Facebook have signed a multi-year partnership extension that will “deliver more diversified NFL video content to fans worldwide through Facebook Watch,” expanding a relationship that began in 2017

The NFL will continue distributing recaps from all 256 regular season games, as well as playoff games and the Super Bowl; plus video highlights from such postseason tentpole events las the Pro Bowl, NFL Scouting Combine and NFL Draft. The NFL will also utilize Facebook Watch for distribution of an array of unique content including NFL news and analysis, Video versions of NFL-produced podcasts and classic and special NFL 100 content.

In addition, the NFL will create Facebook Groups around content themes and work to share relevant video in those groups.

• American Airlines will not renew its naming rights deal with the venue that is home to the NBA’s Miami Heat, which has been AmericanAirlines Arena since it opened in 1999 via a 20-year deal valued at $42 million, according to Miami Today. The team and Miami-Dade County executives are in “advanced talks”with another national company. American will remain the official airline for the Heat.

• Bowlero Corp,, the leading owner and operator of bowling centers in America, has acquired the Professional Bowlers Assn. which has been in operation since 1958. Bowlero said, “All scheduled tournaments and programming will continue, with plans to build upon key initiatives including the PBA's groundbreaking Fox Sports partnership.” Full story here.

• Marshawn Lynch has been named as the founded for the expansion Oakland Panthers of the Indoor Football League, with the team beginning play in February 2020 in Oakland (formerly Oracle) Arena. The NFL Raiders are moving from Oakland to Las Vegas beginning with the 2020 season. Full story here.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 6-8
1. It: Chapter Two $91M
2. Angel Has Fallen $6M
3. Good Boys $5.4M
4. Lion King $4.2M
5. Overcomer $3.8M
6. Hobbs & Shaw $3.7M
7. Peanut Butter Falcon $2.3M
8. Scary Stories $2.3M
9. Ready Or Not $2.2M
10. Dora and the Lost City of Gold $2.2M

Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Roberto Clemente Award See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Entries in Scotts Miracle Gro (1)

Saturday
Mar192016

Scotts Grows March Madness Campaign With Lowe's, Georgetown Hoops' JT3

By Barry Janoff

March 19, 2016: John Thompson III, the head basketball coach for the University of Georgetown Hoyas, knows a lot about hoops but apparently not much about lawn care.

Despite that, he has become a gardening guru in a series of NCAA March Madness spots for Lowe's and Scotts Miracle-Gro.

For the third year, Scotts, an official partner with MLB, is using a a buy-through via its association with Lowe's, an official NCAA partner, to share its message during March Madness.

The three-week long basketball tournament coincides with something known as the first day of spring (March 20), about which Scotts knows a great deal but, again, JT3 not so much.

The humorous multimedia campaign, anchored by a series of spots, "Ask JT3," airing across NCAA March Madness media partners CBS and Turner Sports' TBS, TNT and truTV, establishes "JT3" as the go-to guy for all things green and growing.

The campaign is under the auspices of Lowe's Lead agency, BBDO.

Marysville, Ohio-based Scotts does have a lengthy list of products and tips intended to help people transition from winter to spring — look out for snow mold when the snow melts, prepare your lawn mower before using it, feed your lawn while controlling weeds — but Thompson has yet to discover them.

In one spot, "Bulldogs," a guy sitting at home says, "Hi coach, my dog is always running round on my lawn. Is there a particular seed that stands up to traffic?"

Thompson, standing in a basketball gym in front of an NCAA banner, asks, "What kind of dog is it? A bulldog?" referencing the Hoyas' mascot.

The guy is legitimately puzzled. "Uh, no."

"You sure," says Thompson. "Because there are all kinds of bulldogs. English Bulldogs. French Bulldogs. Victorian Bulldogs. Red-Tiger Bulldogs . . ."

A voiceover offers, "Scotts Lawn Care products at Loew's," and the spot directs people to get real information at Lowes.com/lawncare, which offers a "personalized lawn care plan."

In another spot, "Stretch," a woman standing in front of her shed asks, "Hey, coach. I'm about to mow the lawn. Anything I should do before I start?"

JT3 replies, "You should stretch for 30 minutes. You don't want to pull a hammy (hamstring)."

In "Blue Grass," a guy in his yard says, "Hey, coach. I'm wondering what type of grass I should plant. Do you know anything about Kentucky bluegrass?"

An irate JT3 then says to someone off-screen, "I was under the impression there would be no questions about Kentucky."

A Twitter component, #AskJT3, has, unfortunately for the campaign, opened the door for people to ask Thompson, who has been Georgetown's head coach since 2004, all sorts of things, including, "Hey, Coach, remember that time you lost to Florida Gulf Coast (in the 2013 NCAA tournament)?" and "Should my lawn have a point guard? Should my lawn commit fewer fouls? Should my lawn learn to run a pick-and-roll?"

Lowe's has its own campaign running during March Madness, including "Unicorn," which offers its own version of lawn care; and "Giraffe."

Scotts has been a partner with MLB since 2010.

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