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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Aug202015

Sons Of NBA Stars LeBron James, Carmelo Anthony Star In New Sean John Effort

By Barry Janoff

August 20, 2015: Sean John, the high-octane fashion line run under the auspices of Sean (P. Diddy) Combs, taps into NBA bloodlines for its new campaign, "Dream Big," which will feature the sons of LeBron James and Carmelo Anthony, as well as Combs' own son, Quincy Brown.

The Fall/Holiday 2015 multi-media effort, which breaks later this month, will include TV, print, outdoor, Internet, social media and POP. Print is anchored by a spread in the September issue of GQ.

The "Little Dreamers" segment of the campaign, to support Sean John Boys brand, will feature  Lebron James Jr. (10) Bryce James (8) — who have appeared as extras in campaigns featuring their dad — and Kiyan Anthony (8). (Photo taken by LeBron's wife, Savannah, and posted to her InstaGram account.)

According to Sean John, "The three are a great fit for the Sean John Boys brand and truly represent the next generation of big dreamers."

This will be the sixth Sean John campaign for Quincy Brown (24), who first appeared in ads at the age of 13. This year, he made his acting debut in the films, Brotherly Love and Dope, and also released a music single, Friends.

"As a brand, we look to the future of fashion," Dean Arcuri, vp-marketing and creative services for Sean John, said in a statement. "The Dream Big concept best communicates our brand positioning by examining those who, like Mr. Combs, had a dream and made it a reality."

Sean John said it "called upon renowned actor/musicians" to appear in the umbrella "Dream Big" effort, which features "young influencers living out their dreams in their professional endeavors."

In addition to Quincy Brown, it also stars Jussie Smollett, who appears as Jamal Lyon on Fox's Empire, and is an accomplished singer/songwriter.

"The three are a great fit for the Sean John Boys brand and truly represent the next generation of big dreamers."

According to Jeff Tweedy, president for Sean John, "Sean Combs lives by the words, 'Dream It, Wake Up, Do It.' When he created the Sean John line, it was with this mission in mind.  This is a brand for those who not only dream but dream far beyond their limitations.

"Our fall campaign concept truly celebrates those young men who bring their dreams to fruition. Jussie and Quincy are quintessential examples of the Sean John man and are true role models for our Dream Big concept," said Tweedy.

Sean John's Fall/Holiday 2015 collection will be available at Macy's stores nationwide and online at macys.com beginning this month.

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