Sega Now Exclusive Videogamer at 2010 Games
Feb. 7, 2009: Sega has signed a deal with the International Olympic Committee to become the exclusive videogame publisher of the 2010 Olympic Winter Games in Vancouver, Canada. This is the second such deal for Sega, which also was the exclusive videogame publisher at the 2008 Olympic Games in Beijing. Financial terms were not released. According to Sega, the deal "secures the sole rights to publish console, PC/Macintosh, handheld, arcade, and mobile games worldwide. Sega said it would publish a wide variety of games with winter sports and events including skiing, skating, and snowboard bearing the Vancouver 2010 Olympic Winter Games emblem. The deal was handled via International Sports Multimedia, the exclusive licensee of the International Olympic Committee. “The Vancouver 2010 Olympic Winter Games offers gamers a collection of exciting sports to master, as well as a stunning location for players to take advantage of. We aim to bring fans around the world an exhilarating experience whenever they play any Olympic title,” Okitane Usui, COO at Sega, said in a statement.