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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in sports marketing (1)

Thursday
Mar242011

Seiko Watch Secures Soccer Alliances With Landon Donovan, FC Barcelona

March 23, 2011: Landon Donovan, who plays for the Los Angeles Galaxy of Major League Soccer and also is a world-renonwed athlete as a member of the U.S. National Soccer Team, has signed a deal with Seiko that will continue to build his image domestically and internationally.

The global watchmaker said that Donovan would become the first brand ambassador for its new Sportura Collection, which will be unveiled this week at Baselworld 2011, the world watch and jewelry show being held in Messe Basel, Switzerland, March 24-31.

The deal with Donovan coincides with Seiko's three-year alliance to become the official watch partner of FC Barcelona,, one of the most successful soccer clubs in the world. The FC Barcelona deal includes multi-media marketing that will also feature the Sportura collection.

Donovan will be featured in marketing for the Sportura collection and will also be part of Seiko's 130th anniversary celebration.

Donovan also has deals with Gatorade, Nike and Wild Soccer Bunch. He is represented by Richard Motzkin of Wasserman Media Group, Los Angeles.

“I always have looked for a watch that keeps up with my active lifestyle, which is why I like the comfort, innovation and design of the Seiko Sportura Collection,” Donovan said in a statement. “I am honored to be the first athlete to join the Seiko family as a brand ambassador, and anticipate celebrating their dedication to perfection and launch of the new, dynamic timepieces that will once again demonstrate that Seiko is the revolutionary front runner in watchmaking worldwide.”

Donovan will be playing with the U.S. National Team in a friendly match against world player of the year Lionel Messi and Argentina at the New Meadowlands Stadium, East Rutherford, NJ, on March 27.

According to Ken Hagiwara, President and CEO of Seiko Corporation of America, “We are thrilled to welcome Landon Donovan to the Seiko team as brand ambassador for our new Sportura Collection that expresses the true dynamic spirit of our brand, while helping us celebrate Seiko’s 130th anniversary this year. Synonymous with the essence of Seiko, Mr. Donovan shows a dedication to perfection and success that we commend. We look forward to working with him.”

Landon Donovan Seeks Nets Gains From Soccer Alliances

Barcelona Signs Qatar Deal Priming For World Cup 2022

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