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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Jan032019

Serena Williams Heading to Super Bowl LIII As Spokesperson For Bumble

By Barry Janoff

January 3, 2019: Serena Williams has signed a deal to become an adviser and spokesperson for Bumble, which operates a relationship app that has more than 47 million users.

Williams, a 23-time Grand Slam winner now preparing for the Australian Open this month, will star in a year-long multi-media campaign, “The Ball Is In Her Court,” that is set to break around Super Bowl LIII on Feb. 3.

Financial terms of the pact were not shared.

“Serena is the embodiment of what our brand and our company is,” said Whitney Wolfe Herd, Bumble founder and CEO, in a promo spot unveiling their alliance.

“Women making the first move. Owning who they are. Building their dreams. There is nobody on the planet who exemplifies that more than Serena.”

Wolfe Herd was co-founder of relationship app Tinder, then founded Austin-based Bumble shortly after leaving Tinder in 2014.

“The Ball Is In Her Court,” will tell women that “we have an opportunity to take the first step,” Williams says in the promo spot. “Is it in life? Relationships? Career? It’s in your court and it’s for you to make this decision.”

Bumble said that Williams helped create the campaign.

Actress Privanka Chopra recently joined the company as an investor.

Bumble did not indicate whether Williams had also invested in the brand.

The campaign will break on digital and social media (with the hash tag #InHerCourt).

Bumble did not confirm whether the ad would run on CBS during coverage of Super Bowl LIII from Mercedes-Benz Stadium in Atlanta, but indicated it would be the biggest national media buy in company history.

CBS is asking for $5 million-plus for a 30-second spot.

“We are letting people know we are not afraid,” said Williams. “We no longer want to cower. We want to stand up.

“I would not be where I am today had I let the fear of making the first move hold me back,” she said.

Bumble also has a multi-year jersey-patch deal with the NBA’s Los Angeles Clippers.

“This partnership has been a dream of mine since the very early days of Bumble when my 'guerilla' marketing tactics included putting stickers on tennis balls,” Whitney Herd posted to her Twitter page. “Welcome to the Hive, Serena Williams. You inspire us all!

Super Bowl

NBA Clippers Sign Jersey-Patch Deal With Bumble

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