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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Bud Light: 'Zombies' Trending Game Ads Below

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jul182016

Williams Sisters, Ryan Brothers Lead USA Tennis, Marketers To 2016 Olympics

By Barry Janoff

July 17, 2016: The USA tennis team that will compete in the Summer Games (Aug. 5-21) is loaded not only with talent and Grand Slam titles, but a plethora of marketing partners.

Still savoring the results of winning The Championship at Wimbledon Grand Slam women's singles title — the 22nd Grand Slam of her career — Serena Williams will be part of her fourth Olympics when she represents the U.S. in Rio de Janeiro,

Williams will be joined by her sister, Venus, entering her fifth Olympic Games, in both singles and doubles competitions. Serena will seek to defend her singles gold medal she won in London in 2012. Serena and Venus also will seek to defend the women's doubles gold medal they won four years ago.

Also returning are Bob and Mike Bryan, who will seek to defend the men's doubles gold medal they won in London. This will be their fourth Olympics, having also won bronze in Beijing in 2008. They have won 16 Grand Slam doubles titles.

The complete USA tennis team, named by the U.S. Tennis Assn., also includes several Olympic Games rookies who are, or have been, making an impact on tennis.

Rio will be the first Games for Brian Baker, Steve Johnson, Madison Keys, Denis Kudla, Bethanie Mattek-Sands, Jack Sock, Sloane Stephens and Coco Vandeweghe.

Serena Williams, who arrives as the No. 1 women's tennis player in the world, brings a marketing roster that includes Nike, Gatorade, IBM, Wilson and OPI; as well as Mission AthleteCare, Sleep Sheets and HSN, companies where she is an investor as well as a spokesperson.

She also makes a presence in marketing support for NBC's coverage of the Games, including the network's "Salute The Women of Team USA" spot (pictured above).

Venus Williams oversees her own fashion line, EleVen, and has deals that include Jamba Juice, Wilson and V Starr.

The Bryan Brothers have endorsement deals that include K-Swiss, GoPro, DNA Renewal, Prince and Barracuda Networks.

The U.S. women’s tennis coach is Mary Joe Fernandez, the men’s coach is Jay Berger.

The Olympic tennis competition is scheduled to start on Aug. 6 and run through Aug. 14. (Aug. 15 is reserved as a contingency day in case of bad weather.)

The men's double's gold is scheduled for Aug. 12. Women's singles gold match is scheduled for Aug. 13. Men's singles gold and women's doubles gold are schedule for Aug. 14.

Events are being held in the Olympic Tennis Centre, which was built for the 2016 Games.

According to NBC, Bravo will serve as the home of Olympic tennis, televising 94.5 hours of live coverage.

For each of the first five days, Bravo will televise Olympic tennis for more than 12 hours, (9:30 AM. ET until 10 PM. ET.) The final four days will each consist of eight hours of coverage (11 AM. ET to 7 PM. ET).

Andy Murray is the defending men's singles gold medalist, having won in London 2012, where Roger Federer won silver and Juan Martin Del Potro bronze.

Maria Sharapova won silver in 2012, Victoria Azarenka bronze. Neither will be in Rio due to suspension and pregnancy, respectively.

Tennis debuted in 1896, but was dropped after the 1924 Games. The sport was reinstated for the 1988 Olympics in Seoul and has been part of the event ever since.

The U.S. Open begins Aug. 29 and runs until Sept. 11.

Bolt Runs To Rio With Golden Marketing Roster

Depite Zika, Other Woes, Rio Sees 'Safe, Secure' Games

Usain Bolt Races To Olympics With Virgin Media

NBCUniversal Plans Record 6.7K Hours Of Games Coverage

Visa Hits Road To Rio With 'Carpool'

Visa Adds Carli Lloyd, Kerri Walsh Jennings To Olympic Roster

IOC Fast-Tracks Olympic Channel For '16 Games

IOC Launches Summer Olympics Campaign

Jeep Drives USA Hoops To Summer Games

Panasonic Kicks Up Olympic Push With Neymar Jr.

Kellogg's Unboxes Road To Rio Campaign

USOC, NBC, Brands Count 100 Days To Olympics

NBC Hits $1B Ad Sales For Summer Games

USOC Sees '16 Games As 'Most-Marketed Ever'


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