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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jul122013

Foot Locker Campaign Casts Hypnotic Spell With Re-Release Of Reebok 'Shaqnosis'

By Barry Janoff

July 12, 2013: Amar'e Stoudemire, James Hardin and Kris Humphries are among the NBA players who have been part of recent Foot Locker commercials and activations touting the retailer's athletic shoes and sportswear. products.

Now, it's Shaquille O'Neal's turn.

The campaign fronted by O'Neal supports the re-release of Shaqnosis, part of the Reebok Classic line at Foot Locker and Footlocker.com. They come in a black-and-white circular design intended to resemble the wheel that is used during hypnosis.

According to Reebok, the Shaqnosis was originally released in 1995 when O'Neal was a member of the Orlando Magic. O'Neal retired in 2011 and is now a TV analyst and business entrepreneur.

Foot Locker is supporting with Internet, social media including Twitter and Facebook and POP.

In "Conversation Lift," from BBDO, New York, the 7' 1" O'Neal is seen at a party wearing a pair of Shaqnosis, fitted to his comfort in size 22. Although not a problem for O'Neal, it is for rapper Tyga, who at 5'8" and in a room filled with loud music needs help to hear what Shaq is saying to him.

Fortunately, Shaq has brought along his "conversation lift," a mini-elevator that takes Tyga (and, apparently, anyone else who needs to speak with Shaq but stands less than 6'1"), up to O'Neal's ear level.

At the party, Tyga approaches Shaq and eyes his shoes. "Shaq, those Reeboks is fresh," Tyga says

"What?" asks O'Neal, who points to the lift apparatus next to him. Tyga gets on, and pulls a lever that raises the rapper up.

 "I said, 'Those Reeboks is fresh," Tyga repeats.

"Thank you, Tyga," Shag replies. "Called Shaqnosis."

Thinking the conversation is over, Tyga then pushes the lever, lowering him back to earth.

But Shaq isn't finished. "You can get them at Foot Locker," O'Neal explains. Now it's Tyga who can't hear Shaq, so he again pulls the lift lever to bring himself back up.

"What was that?" asks Tyga.

"Foot Locker!" bellows Shaq. "Foot Locker," Tyga nods as he heads down again.

"They were made before you were born," O'Neal continues, now obviously messing with Tyga.

Although the statement actually is wrong since the 23-year-old was born in 1989, Tyga once more needs to return back up to Shaq to hear what he has said.

"You say somethin'? Tyga asks Shaq. "No," O'Neal says, hiding a devilish smile. "I didn't say anything."

A confused Tyga heads down again for what he hopes is the last time. "I thought I heard you say something," he says. Shaq smirks, apparently awaiting his next victim. (See the full spot here.)

The Shaqnosis is the most recent in a line of Reebok Shaq shoes being re-released, following the Shaq Attaq this past May.

Foot Locker Rides NBA Posse With Hardin, Humphries

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