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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jul122013

Foot Locker Campaign Casts Hypnotic Spell With Re-Release Of Reebok 'Shaqnosis'

By Barry Janoff

July 12, 2013: Amar'e Stoudemire, James Hardin and Kris Humphries are among the NBA players who have been part of recent Foot Locker commercials and activations touting the retailer's athletic shoes and sportswear. products.

Now, it's Shaquille O'Neal's turn.

The campaign fronted by O'Neal supports the re-release of Shaqnosis, part of the Reebok Classic line at Foot Locker and Footlocker.com. They come in a black-and-white circular design intended to resemble the wheel that is used during hypnosis.

According to Reebok, the Shaqnosis was originally released in 1995 when O'Neal was a member of the Orlando Magic. O'Neal retired in 2011 and is now a TV analyst and business entrepreneur.

Foot Locker is supporting with Internet, social media including Twitter and Facebook and POP.

In "Conversation Lift," from BBDO, New York, the 7' 1" O'Neal is seen at a party wearing a pair of Shaqnosis, fitted to his comfort in size 22. Although not a problem for O'Neal, it is for rapper Tyga, who at 5'8" and in a room filled with loud music needs help to hear what Shaq is saying to him.

Fortunately, Shaq has brought along his "conversation lift," a mini-elevator that takes Tyga (and, apparently, anyone else who needs to speak with Shaq but stands less than 6'1"), up to O'Neal's ear level.

At the party, Tyga approaches Shaq and eyes his shoes. "Shaq, those Reeboks is fresh," Tyga says

"What?" asks O'Neal, who points to the lift apparatus next to him. Tyga gets on, and pulls a lever that raises the rapper up.

 "I said, 'Those Reeboks is fresh," Tyga repeats.

"Thank you, Tyga," Shag replies. "Called Shaqnosis."

Thinking the conversation is over, Tyga then pushes the lever, lowering him back to earth.

But Shaq isn't finished. "You can get them at Foot Locker," O'Neal explains. Now it's Tyga who can't hear Shaq, so he again pulls the lift lever to bring himself back up.

"What was that?" asks Tyga.

"Foot Locker!" bellows Shaq. "Foot Locker," Tyga nods as he heads down again.

"They were made before you were born," O'Neal continues, now obviously messing with Tyga.

Although the statement actually is wrong since the 23-year-old was born in 1989, Tyga once more needs to return back up to Shaq to hear what he has said.

"You say somethin'? Tyga asks Shaq. "No," O'Neal says, hiding a devilish smile. "I didn't say anything."

A confused Tyga heads down again for what he hopes is the last time. "I thought I heard you say something," he says. Shaq smirks, apparently awaiting his next victim. (See the full spot here.)

The Shaqnosis is the most recent in a line of Reebok Shaq shoes being re-released, following the Shaq Attaq this past May.

Foot Locker Rides NBA Posse With Hardin, Humphries

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