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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
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Thursday
Jun252009

Shaq 'N' LeBron In Cleveland: Let The Rock 'N' Roll Marketing (And Tweets) Begin

June 25, 2009: He won three NBA titles in Los Angeles and another in Miami. Now, Shaquille O'Neal will seek his fifth title in the city that is home to the Rock and Roll Hall of Fame and Museum via a trade that brings him to LeBron James and the Cleveland Cavaliers. In O'Neal, a 15-time NBA all-star who is 37, Cleveland gets a lead player who is still among the most imposing and marketable athletes in pro sports. (O'Neal's former team, the Phoenix Suns, which acquired him from the Miami Heat in 2008, get Ben Wallace, Aleksandar Pavlovic, $500,000 and a second-round pick in the 2009 NBA Draft.)

O'Neal earns about $15 million in endorsements via deals that include Chinese footwear and apparel brand Li-Ning, Enlyten nutraceutical dissolving strips and Comcast. (James tops all NBA players at about $25 million in endorsements, including Nike, Coca-Cola and State Farm.) O'Neal also has become one of Twitter's biggest spokespersons, although in a non-official capacity as a Twitter member. Fittingly, it only took a few hours for O'Neal to post on his Twitter page, "The Real Shaq" (where he has more than 1.4 million followers), a computer-generated image of himself wearing a Cleveland Cavaliers uniform that had been created by the Cavaliers, along with a Cavs logo. It came with several "tweets" from O'Neal, including, "Successful leadership is measured by influence, not authority." Another read, "This is how I really feel about the trade. Enjoy." Attached was a video of O'Neal lip-synching to Akon's "Over the Edge" ("I'm here at the crossroad/Where my life is heading? Man I don't know/Should I stay or should I go?/ 'Cause anything's better than what I been through.")

O'Neal in a Comcast ad with Ben Stein.The immediate marketing impact will be felt by the Cavaliers, who can use James and O'Neal in all of its sales and ticket activations. But O'Neal's marketing partners have a new window of opportunity to tap into the "LeBron effect" by putting O'Neal's fresh start seeking a title in Cleveland into the spotlight. Li-Ning, which vies with Nike and adidas for attention in China, could take advantage of the situation in Cleveland to step up its plans to become better known in the U.S.

"Shaq's marketing is on a national level already so the Cleveland move won't necessarily bring him new deals," said David Schwab. vice-president at marketing agency Octagon, Washington, D.C., and managing director at First Call, Octagon's celebrity acquisition and activation division. "But current partners of his like Comcast may be able to buy into or leverage the increased number of nationally broadcasted games he will be in. As for Cleveland, LeBron has already done so much for tickets and sponsorship. This," said Schwab, "is the cherry on top.

In fact, the Cavaliers took little time to post on their home page the computer-generated photo of O'Neal wearing a Cleveland uniform, with the text: "Running on Diesel. Welcome to Cleveland, Shaq. The chances of O'Neal and James appearing together in national marketing other than Cavaliers or NBA promo-related spots are slim and none, as many of their deals are conflicting (Li-Ning vs. Nike, Enlyten vs. James' Vitaminwater) and the cost to hire both would be prohibitive.

Shaq plays Scrabble in promo spot for ESPN's NBA coverage. "How did you get so many Q's?" "Don't worry about it!"But ESPN could pull it off, as both players have done spots for the sports network, by pairing them in a "This is SportsCenter" spot or in promos for its NBA coverage. TNT also has used multiple players to tout its NBA coverage, so a Shaq-LeBron duo could be a match made in Turner heaven. Beyond that, O'Neal could become a spokesperson for Cleveland landmarks such as the Rock Hall of Fame, and draw attention to other sports by showing up, for example, at a Cleveland Indians game. James and O'Neal are certain to make local appearances together, especially in "NBA Cares" related situations as the 2009-10 season approaches. And while some analysts are looking at this as a one-year-and-done deal for O'Neal, he has other plans, even if they are not with Cleveland. As O'Neal wrote on his Twitter page, "My numbers are not good enough to retire. 3 more years left."

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