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• The Cleveland Browns have been named as the team to be featured in HBO’s 2018 series Hard Knocks. The Browns were 0-16 last season and then selected QB Baker Mayfield with the overall No. 1 pick. This year’s series is schedule to debut Aug. 7.

• The Alliance of American Football named Alliance Salt Lake City as its fourth market (Atlanta, Memphis, Orlando) and Dennis Erickson as the team’s head coach. Alliance Salt Lake home games will be played at Rice-Eccles Stadium, home to University of Utah football. Phoenix is expected to be named the fifth city today.

• For the third year, NFL partner Hyundai is hosting the Hyundai Youth Football Camp giving children ages 7 to 13 the chance to take the field and learn from their favorite teams and players. Sessions will be held in Pittsburgh, South Florida, Minnesota, Arizona, Los Angeles, the New York City area and Houston.

KEEPING SCORE

2018 NBA Draft Presented by State Farm Order (To Date)
(Barclays Center Brooklyn, NY June 21 (ESPN)

1. Phoenix Suns
2. Sacramento Kings
3. Atlanta Hawks
4. Memphis Grizzlies
5. Dallas Mavericks
6. Orlando Magic
7. Chicago Bulls
8. Cleveland Cavaliers (from Brooklyn Nets)
9. New York Knicks
10. Philadelphia 76ers (from Los Angeles Lakers)

BUY SELL

WEEKEND BOX OFFICE (May 11-13)
1. Avengers: Infinity War $61.8M
2. Life of the Party $18.5M
3. Breaking In $16.5M
4. Overboard $10.1M
5. A Quiet Place $6.4M
6. I Feel Pretty $3.7M
7. Rampage $3.4M
8. Tully $2.2M
9. Black Panther $1.9M
10. Blockers $1.1M
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in Cleveland Cavaliers (1)

Thursday
Jun252009

Shaq 'N' LeBron In Cleveland: Let The Rock 'N' Roll Marketing (And Tweets) Begin

June 25, 2009: He won three NBA titles in Los Angeles and another in Miami. Now, Shaquille O'Neal will seek his fifth title in the city that is home to the Rock and Roll Hall of Fame and Museum via a trade that brings him to LeBron James and the Cleveland Cavaliers. In O'Neal, a 15-time NBA all-star who is 37, Cleveland gets a lead player who is still among the most imposing and marketable athletes in pro sports. (O'Neal's former team, the Phoenix Suns, which acquired him from the Miami Heat in 2008, get Ben Wallace, Aleksandar Pavlovic, $500,000 and a second-round pick in the 2009 NBA Draft.)

O'Neal earns about $15 million in endorsements via deals that include Chinese footwear and apparel brand Li-Ning, Enlyten nutraceutical dissolving strips and Comcast. (James tops all NBA players at about $25 million in endorsements, including Nike, Coca-Cola and State Farm.) O'Neal also has become one of Twitter's biggest spokespersons, although in a non-official capacity as a Twitter member. Fittingly, it only took a few hours for O'Neal to post on his Twitter page, "The Real Shaq" (where he has more than 1.4 million followers), a computer-generated image of himself wearing a Cleveland Cavaliers uniform that had been created by the Cavaliers, along with a Cavs logo. It came with several "tweets" from O'Neal, including, "Successful leadership is measured by influence, not authority." Another read, "This is how I really feel about the trade. Enjoy." Attached was a video of O'Neal lip-synching to Akon's "Over the Edge" ("I'm here at the crossroad/Where my life is heading? Man I don't know/Should I stay or should I go?/ 'Cause anything's better than what I been through.")

O'Neal in a Comcast ad with Ben Stein.The immediate marketing impact will be felt by the Cavaliers, who can use James and O'Neal in all of its sales and ticket activations. But O'Neal's marketing partners have a new window of opportunity to tap into the "LeBron effect" by putting O'Neal's fresh start seeking a title in Cleveland into the spotlight. Li-Ning, which vies with Nike and adidas for attention in China, could take advantage of the situation in Cleveland to step up its plans to become better known in the U.S.

"Shaq's marketing is on a national level already so the Cleveland move won't necessarily bring him new deals," said David Schwab. vice-president at marketing agency Octagon, Washington, D.C., and managing director at First Call, Octagon's celebrity acquisition and activation division. "But current partners of his like Comcast may be able to buy into or leverage the increased number of nationally broadcasted games he will be in. As for Cleveland, LeBron has already done so much for tickets and sponsorship. This," said Schwab, "is the cherry on top.

In fact, the Cavaliers took little time to post on their home page the computer-generated photo of O'Neal wearing a Cleveland uniform, with the text: "Running on Diesel. Welcome to Cleveland, Shaq. The chances of O'Neal and James appearing together in national marketing other than Cavaliers or NBA promo-related spots are slim and none, as many of their deals are conflicting (Li-Ning vs. Nike, Enlyten vs. James' Vitaminwater) and the cost to hire both would be prohibitive.

Shaq plays Scrabble in promo spot for ESPN's NBA coverage. "How did you get so many Q's?" "Don't worry about it!"But ESPN could pull it off, as both players have done spots for the sports network, by pairing them in a "This is SportsCenter" spot or in promos for its NBA coverage. TNT also has used multiple players to tout its NBA coverage, so a Shaq-LeBron duo could be a match made in Turner heaven. Beyond that, O'Neal could become a spokesperson for Cleveland landmarks such as the Rock Hall of Fame, and draw attention to other sports by showing up, for example, at a Cleveland Indians game. James and O'Neal are certain to make local appearances together, especially in "NBA Cares" related situations as the 2009-10 season approaches. And while some analysts are looking at this as a one-year-and-done deal for O'Neal, he has other plans, even if they are not with Cleveland. As O'Neal wrote on his Twitter page, "My numbers are not good enough to retire. 3 more years left."

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