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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Apr022015

Shaq's New Challenge: Take Down Bella Thorne, Win Post Cereal Competition

Special to NYSportsJournalism.com

April 2, 2015: It would seen an unfair mismatch to put 5'8" 17-year-old actress Bella Thorne into a fight with former NBA star center Shaquille O'Neal, who stands 7'1' and weighs in at 325 lbs.

But Post Foods is doing that, pitting the two celebrities in a friendly competition between Fruity Pebbles and Cocoa Pebbles "to see which flavor has the most passionate fans."

Shaq leads Team Fruity and Thorne, heads up Team Cocoa in a multi-media effort that includes TV, Internet, social media and limited-edition boxes featuring the two spokespersons.

The pair are following in the footsteps of WWE icon John Cena and Kyrie Irving of the Cleveland Cavaliers, who last year were leaders for Team Fruity and Team Cocoa, respectively.

“We are excited to expand the Team Fruity and Team Cocoa rosters with amazing talents who exemplify the Pebbles spirit,”  Sue Fruzzetti-Reich, senior brand manager for Post Foods, said in a statement. “We know both Shaq and Bella will bring a renewed surge of energy to their respective teams and inspire fans to share their love for Pebbles.”

The alliance adds to O'Neal's vast array of endorsement deals, which also include AT&T, Arizona Iced Tea, Gold Bond, Icy Hot, Reebok, Buick, Zales, Phillips Van Heusen, Peerless Clothing, 2K Sports, Bloomsbury Publishing and Monster Electronics.

He has been an NBA analyst with Turner Sports since 2011.

“Fruity Pebbles brings out the big kid in me,” four-time NBA champion O’Neal said in a statement. “After a great Pebbles season last year, I’m excited to suit up and go head-to-head against Bella and Team Cocoa. I can’t wait to lead the Team Fruity charge, this is going to be a slam dunk!”

According to Thorne, “I’m a huge fan of Cocoa Pebbles and am pumped to lead Team Cocoa. Just because I’m not a professional athlete, doesn’t mean I’m not competitive. I’m ready to show Shaq and his team that while I may be small, Team Cocoa has BIG game and is ready to take Team Fruity down!”

People can support their favorite flavor online by choosing a team at a dedicated Web site, accessible on desktop, mobile and tablet.

A sweepstakes offers the opportunity to win such prizes as a meet-and-greet with Shaq or Bella, electric scooters, GoPro cameras, gift cards and VIP family vacation in Orlando. (Details here.)

"Since the Pebbles flavor showdown kicked off early last year, our Team Captains and teammates have done a great job at rallying support behind Fruity and Cocoa," said Fruzzetti-Reich. "Both sides have a passionate fan base and it has kept the competition tight.

Shaquille O'Neal Returns A Hero In Orlando; Will There Be Room For Dwight?

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