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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Nov102016

Shaq Thinks Big, Shops Small With Kendrick Lamar For American Express Campaign

By Barry Janoff

November 10, 2016: At 7’1”, 340 lbs., Shaquille O’Neal fills a big space no matter what the location.

But he seems even larger than life when he Shops Small with Grammy Award-winning musician Kendrick Lamar in Soaptopia in Los Angles for a new campaign from American Express.

O’Neal has signed on to represent AmEx in its Shop Small platform, which encourages card members to populate small businesses beginning Nov. 12 and then through the holiday season. (Details here.)

AmEx said that Shop Small was the largest and longest running campaign in its history.

"As a businessman myself, I understand how important it is for our communities to Shop Small and have a personal stake in supporting American Express’ 2X Rewards campaign," O’Neal said in a statement.

The effort with Shaq and Lamar includes TV, Internet and social media.

As an official partner with the NBA (and six of its teams), the Shop Small campaign will also include special in-venue experiences. The first is scheduled for Nov. 10 in Miami’s AmericanAirlines Arena when the Chicago Bulls play the Miami Heat, with whom O’Neal won an NBA title in 2006.

AmEx said that as part of the campaign, additional spots featuring O’Neal and other surprise guest shoppers at two additional Shop Small locations would be released in the coming weeks.

"Along with being celebrated for his Hall of Fame basketball career, Shaquille is an American Express Card Member, an entrepreneur and philanthropist who embodies many of the key characteristics of what our brand represents," Brad Minor, vp-global brand partnerships and experiential marketing for American Express, said a statement.

"Shaquille O’Neal is one of the most recognizable athletes in the world, and we’re stoked to be working with him to help encourage consumers to support small businesses this holiday season through our Shop Small for 2X Rewards campaign, as well as partner with him on our larger NBA season sponsorship plans," said Minor.

The launch spot, "Shaq And Kendrick Score Big At Soaptopia," finds O’Neal and Lamar in specialty shop Soaptopia testing such products as Pink-a-Boo Blossom, Red-Hot Lover and what appears to be Shaq’s favorite, I’m Yummy And I Know It.

That is until Larmar shares the exclusive Luscious Lamar Bar, which leads to the discovery that the shop has created a specialty product for O’Neal: Shea Butter Shaq. "That’s nice," says Shaq as he fills his shopping basket.

O’Neal, an analyst for Turner Sports NBA on TNT Inside the NBA, recently acquired a Krispy Kreme location in Atlanta and has endorsement deals that include The General insurance, Gold Bond, Icy Hot and Reebok. Earlier this year he was inducted into the Naismith Memorial Basketball Hall of Fame.

His marketing deals are under the auspices of Authentic Brands Group.

In The Dough: O’Neal Buys Into The Krispy Kreme Community

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