Top
QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

R2: 'Heroes Evolved' Trending Game Ads Below

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Nov102016

Shaq Thinks Big, Shops Small With Kendrick Lamar For American Express Campaign

By Barry Janoff

November 10, 2016: At 7’1”, 340 lbs., Shaquille O’Neal fills a big space no matter what the location.

But he seems even larger than life when he Shops Small with Grammy Award-winning musician Kendrick Lamar in Soaptopia in Los Angles for a new campaign from American Express.

O’Neal has signed on to represent AmEx in its Shop Small platform, which encourages card members to populate small businesses beginning Nov. 12 and then through the holiday season. (Details here.)

AmEx said that Shop Small was the largest and longest running campaign in its history.

"As a businessman myself, I understand how important it is for our communities to Shop Small and have a personal stake in supporting American Express’ 2X Rewards campaign," O’Neal said in a statement.

The effort with Shaq and Lamar includes TV, Internet and social media.

As an official partner with the NBA (and six of its teams), the Shop Small campaign will also include special in-venue experiences. The first is scheduled for Nov. 10 in Miami’s AmericanAirlines Arena when the Chicago Bulls play the Miami Heat, with whom O’Neal won an NBA title in 2006.

AmEx said that as part of the campaign, additional spots featuring O’Neal and other surprise guest shoppers at two additional Shop Small locations would be released in the coming weeks.

"Along with being celebrated for his Hall of Fame basketball career, Shaquille is an American Express Card Member, an entrepreneur and philanthropist who embodies many of the key characteristics of what our brand represents," Brad Minor, vp-global brand partnerships and experiential marketing for American Express, said a statement.

"Shaquille O’Neal is one of the most recognizable athletes in the world, and we’re stoked to be working with him to help encourage consumers to support small businesses this holiday season through our Shop Small for 2X Rewards campaign, as well as partner with him on our larger NBA season sponsorship plans," said Minor.

The launch spot, "Shaq And Kendrick Score Big At Soaptopia," finds O’Neal and Lamar in specialty shop Soaptopia testing such products as Pink-a-Boo Blossom, Red-Hot Lover and what appears to be Shaq’s favorite, I’m Yummy And I Know It.

That is until Larmar shares the exclusive Luscious Lamar Bar, which leads to the discovery that the shop has created a specialty product for O’Neal: Shea Butter Shaq. "That’s nice," says Shaq as he fills his shopping basket.

O’Neal, an analyst for Turner Sports NBA on TNT Inside the NBA, recently acquired a Krispy Kreme location in Atlanta and has endorsement deals that include The General insurance, Gold Bond, Icy Hot and Reebok. Earlier this year he was inducted into the Naismith Memorial Basketball Hall of Fame.

His marketing deals are under the auspices of Authentic Brands Group.

In The Dough: O’Neal Buys Into The Krispy Kreme Community

Back to Home Page