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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

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COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Dec032009

Shaq Signs As Spokesman For Susta Sugar Substitute

December 3, 2009: Shaquille O'Neal.has signed a deal to become the spokesman and to appear in marketing efforts for Susta Natural Sweetner, a sugar-replacement product from NXT Nutritionals Holdings. Financial terms were not disclosed.

O'Neal, a 15-time all-star now in his first season with the Cleveland Cavaliers, will take an anti-obesity approach in his efforts. “My goal is to educate children and adults that Susta is the first sweetener that helps maintain a healthy lifestyle because Susta not only tastes great, but also contains probiotics as well as important vitamins and minerals,” O'Neal said in a statement.

Although specific marketing was not detailed, Michael McCarthy, president and CEO of Holyoke, Mass.-based NXT Nutritionals, said that O'Neal is the perfect spokesman for Susta because he has already taken a public stance about childhood obesity. In 2007, O'Neal hosted a reality TV show on ABC, Shaq's Big Challenge, which featured his efforts to help six severely obese middle school aged children from Broward County, Florida, to lose weight and gain a healthy lifestyle. By the end of the challenge they had all lost weight and passed the President's Physical Fitness Test in all areas.

"We applaud Shaquille’s commitment to being a good role model," McCarthy, a former vp at Pepsi, said in a statement. "He is acting on his conviction that by raising American’s awareness of the issues of obesity and diabetes he can help children and adults to adopt healthier diet habits."

According to marketing research firm Mintel’s Sugar and Sweeteners—U.S., November 2008 report, the sugar substitutes market in the U.S. grew 8.2% from 2006-08, with an estimated $772 million through the end of 2008.

“Healthy living and childhood obesity has always been near to my heart and I will do everything that I can to inform parents of the benefits of using Susta which I believe is the healthier alternative to any and all sweeteners in the marketplace today,” said O’Neal.

Shaq And LeBron In Cleveland: Let The Rock 'N' Roll Marketing Begin

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