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What Are You Watching In May 2018
 
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QUICK HITS

• The Cleveland Browns have been named as the team to be featured in HBO’s 2018 series Hard Knocks. The Browns were 0-16 last season and then selected QB Baker Mayfield with the overall No. 1 pick. This year’s series is schedule to debut Aug. 7.

• The Alliance of American Football named Alliance Salt Lake City as its fourth market (Atlanta, Memphis, Orlando) and Dennis Erickson as the team’s head coach. Alliance Salt Lake home games will be played at Rice-Eccles Stadium, home to University of Utah football. Phoenix is expected to be named the fifth city today.

• For the third year, NFL partner Hyundai is hosting the Hyundai Youth Football Camp giving children ages 7 to 13 the chance to take the field and learn from their favorite teams and players. Sessions will be held in Pittsburgh, South Florida, Minnesota, Arizona, Los Angeles, the New York City area and Houston.

KEEPING SCORE

2018 NBA Draft Presented by State Farm Order (To Date)
(Barclays Center Brooklyn, NY June 21 (ESPN)

1. Phoenix Suns
2. Sacramento Kings
3. Atlanta Hawks
4. Memphis Grizzlies
5. Dallas Mavericks
6. Orlando Magic
7. Chicago Bulls
8. Cleveland Cavaliers (from Brooklyn Nets)
9. New York Knicks
10. Philadelphia 76ers (from Los Angeles Lakers)

BUY SELL

WEEKEND BOX OFFICE (May 11-13)
1. Avengers: Infinity War $61.8M
2. Life of the Party $18.5M
3. Breaking In $16.5M
4. Overboard $10.1M
5. A Quiet Place $6.4M
6. I Feel Pretty $3.7M
7. Rampage $3.4M
8. Tully $2.2M
9. Black Panther $1.9M
10. Blockers $1.1M
SOURCE COMSCORE

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Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Dec032009

Shaq Signs As Spokesman For Susta Sugar Substitute

December 3, 2009: Shaquille O'Neal.has signed a deal to become the spokesman and to appear in marketing efforts for Susta Natural Sweetner, a sugar-replacement product from NXT Nutritionals Holdings. Financial terms were not disclosed.

O'Neal, a 15-time all-star now in his first season with the Cleveland Cavaliers, will take an anti-obesity approach in his efforts. “My goal is to educate children and adults that Susta is the first sweetener that helps maintain a healthy lifestyle because Susta not only tastes great, but also contains probiotics as well as important vitamins and minerals,” O'Neal said in a statement.

Although specific marketing was not detailed, Michael McCarthy, president and CEO of Holyoke, Mass.-based NXT Nutritionals, said that O'Neal is the perfect spokesman for Susta because he has already taken a public stance about childhood obesity. In 2007, O'Neal hosted a reality TV show on ABC, Shaq's Big Challenge, which featured his efforts to help six severely obese middle school aged children from Broward County, Florida, to lose weight and gain a healthy lifestyle. By the end of the challenge they had all lost weight and passed the President's Physical Fitness Test in all areas.

"We applaud Shaquille’s commitment to being a good role model," McCarthy, a former vp at Pepsi, said in a statement. "He is acting on his conviction that by raising American’s awareness of the issues of obesity and diabetes he can help children and adults to adopt healthier diet habits."

According to marketing research firm Mintel’s Sugar and Sweeteners—U.S., November 2008 report, the sugar substitutes market in the U.S. grew 8.2% from 2006-08, with an estimated $772 million through the end of 2008.

“Healthy living and childhood obesity has always been near to my heart and I will do everything that I can to inform parents of the benefits of using Susta which I believe is the healthier alternative to any and all sweeteners in the marketplace today,” said O’Neal.

Shaq And LeBron In Cleveland: Let The Rock 'N' Roll Marketing Begin

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