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• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Mar082010

Shaq Plays Big Off The Court For National Marrow Donor Program PSA Campaign

March 8, 2010: Shaquille O’Neal may be sidelined for the rest of the NBA season following surgery on his right thumb, but the Cleveland Cavaliers center is still a big man on and off the court. O'Neal has become the very visible face for The National Marrow Donor Program's "Be The Match,"  to tell the nation about the critical need for more bone marrow donors.

Specifically, "Be The Match" seeks to help patients who "need a marrow or umbilical cord blood transplant from an unrelated donor find a second chance at life."

Beginning this month, a national PSA campaign, " Do Something Big," will feature O'Neal in three TV spots: one alone; one with Coach Dale Brown, O’Neal’s former coach at Louisiana State University, and Coach Trent Johnson, LSU’s current basketball coach; and another in which Johnson and O’Neal make a special appeal for African Americans to volunteer as donors.

His his solo spot, O’Neal states, "I'm big. I've done big things," as text reads "4 NBA championships." "Some even say I'm bigger than life," he continues. "[But] there's nothing bigger than life. Especially when someone you love is fighting for their life. Do you want to do something big? Sign up now to donate marrow to save a life. See how big you can be. You can be the one to save a life." All three spots direct people to "Take the first step" at www.BeTheMatch.org. (See spot here.)

According to NMDP, "For thousands of people battling leukemia, lymphoma and other life-threatening diseases, a bone marrow transplant offers their best – or only – hope for a cure. Seventy percent of these patients don’t have a matching donor in their families, so they depend on the 'Be The Match Registry,' the world’s largest and most diverse listing of potential marrow donors, to find that life-saving match."

Why was O'Neal selected to be the face of the campaign, which also includes print, Internet and social media outlets? “Shaq is an American icon who’s respected for his talents, on and off the court,” Jeffrey W. Chell, M.D., CEO of NMDP, said in a statement. “We’re honored that he is championing our mission and advocating for patients who are searching for a marrow match.”

In addition,O'Neal's presence will spotlight the fact that of the 8 million people who have registered as potential donors with NMPD, just 600,000, only 7%, are are African American. NMPD said the awareness it plans to raise with the O'Neal campaign could improve the chances for everyone to find a proper donaor. "Patients are more likely to match someone from their own race or ethnicity. That means adding more donors to the registry – especially from diverse racial and ethnic backgrounds – increases the likelihood that all patients will find the donor they need."

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