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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Mar082010

Shaq Plays Big Off The Court For National Marrow Donor Program PSA Campaign

March 8, 2010: Shaquille O’Neal may be sidelined for the rest of the NBA season following surgery on his right thumb, but the Cleveland Cavaliers center is still a big man on and off the court. O'Neal has become the very visible face for The National Marrow Donor Program's "Be The Match,"  to tell the nation about the critical need for more bone marrow donors.

Specifically, "Be The Match" seeks to help patients who "need a marrow or umbilical cord blood transplant from an unrelated donor find a second chance at life."

Beginning this month, a national PSA campaign, " Do Something Big," will feature O'Neal in three TV spots: one alone; one with Coach Dale Brown, O’Neal’s former coach at Louisiana State University, and Coach Trent Johnson, LSU’s current basketball coach; and another in which Johnson and O’Neal make a special appeal for African Americans to volunteer as donors.

His his solo spot, O’Neal states, "I'm big. I've done big things," as text reads "4 NBA championships." "Some even say I'm bigger than life," he continues. "[But] there's nothing bigger than life. Especially when someone you love is fighting for their life. Do you want to do something big? Sign up now to donate marrow to save a life. See how big you can be. You can be the one to save a life." All three spots direct people to "Take the first step" at www.BeTheMatch.org. (See spot here.)

According to NMDP, "For thousands of people battling leukemia, lymphoma and other life-threatening diseases, a bone marrow transplant offers their best – or only – hope for a cure. Seventy percent of these patients don’t have a matching donor in their families, so they depend on the 'Be The Match Registry,' the world’s largest and most diverse listing of potential marrow donors, to find that life-saving match."

Why was O'Neal selected to be the face of the campaign, which also includes print, Internet and social media outlets? “Shaq is an American icon who’s respected for his talents, on and off the court,” Jeffrey W. Chell, M.D., CEO of NMDP, said in a statement. “We’re honored that he is championing our mission and advocating for patients who are searching for a marrow match.”

In addition,O'Neal's presence will spotlight the fact that of the 8 million people who have registered as potential donors with NMPD, just 600,000, only 7%, are are African American. NMPD said the awareness it plans to raise with the O'Neal campaign could improve the chances for everyone to find a proper donaor. "Patients are more likely to match someone from their own race or ethnicity. That means adding more donors to the registry – especially from diverse racial and ethnic backgrounds – increases the likelihood that all patients will find the donor they need."

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