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What Are You Watching In April 2018
 
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QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Mar082010

Shaq Plays Big Off The Court For National Marrow Donor Program PSA Campaign

March 8, 2010: Shaquille O’Neal may be sidelined for the rest of the NBA season following surgery on his right thumb, but the Cleveland Cavaliers center is still a big man on and off the court. O'Neal has become the very visible face for The National Marrow Donor Program's "Be The Match,"  to tell the nation about the critical need for more bone marrow donors.

Specifically, "Be The Match" seeks to help patients who "need a marrow or umbilical cord blood transplant from an unrelated donor find a second chance at life."

Beginning this month, a national PSA campaign, " Do Something Big," will feature O'Neal in three TV spots: one alone; one with Coach Dale Brown, O’Neal’s former coach at Louisiana State University, and Coach Trent Johnson, LSU’s current basketball coach; and another in which Johnson and O’Neal make a special appeal for African Americans to volunteer as donors.

His his solo spot, O’Neal states, "I'm big. I've done big things," as text reads "4 NBA championships." "Some even say I'm bigger than life," he continues. "[But] there's nothing bigger than life. Especially when someone you love is fighting for their life. Do you want to do something big? Sign up now to donate marrow to save a life. See how big you can be. You can be the one to save a life." All three spots direct people to "Take the first step" at www.BeTheMatch.org. (See spot here.)

According to NMDP, "For thousands of people battling leukemia, lymphoma and other life-threatening diseases, a bone marrow transplant offers their best – or only – hope for a cure. Seventy percent of these patients don’t have a matching donor in their families, so they depend on the 'Be The Match Registry,' the world’s largest and most diverse listing of potential marrow donors, to find that life-saving match."

Why was O'Neal selected to be the face of the campaign, which also includes print, Internet and social media outlets? “Shaq is an American icon who’s respected for his talents, on and off the court,” Jeffrey W. Chell, M.D., CEO of NMDP, said in a statement. “We’re honored that he is championing our mission and advocating for patients who are searching for a marrow match.”

In addition,O'Neal's presence will spotlight the fact that of the 8 million people who have registered as potential donors with NMPD, just 600,000, only 7%, are are African American. NMPD said the awareness it plans to raise with the O'Neal campaign could improve the chances for everyone to find a proper donaor. "Patients are more likely to match someone from their own race or ethnicity. That means adding more donors to the registry – especially from diverse racial and ethnic backgrounds – increases the likelihood that all patients will find the donor they need."

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