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The newly unveiled logo for the Paris 2024 Summer Olympic and Paralympics Games combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – which combine to form an image of Marianne, a female figure representing the French Republic  This is the first time the Olympic logo will be shared with the Paralympic Games.

• The late golf icon Arnold Palmer will be commemorated with a Forever Stamp from the U.S. Postal Service in 2020. The stamp features James Drake's action photo of Palmer at the 1964 U.S. Open at Congressional Country Club in Bethesda, Md. Art director Antonio Alcalá designed the stamp.

• Dr Teal's Epsom Salts has signed All Pro TE Jason Witten (Dallas Cowboys) and two-time defending Defensive Player of the Year Aaron Donald (Los Angeles Rams) to explain in marketing the “benefits of balancing rigorous workouts with regimented muscle recovery in order to achieve and maintain peak performance.”

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Tuesday
Dec202016

Top Male Sports Marketer Of The Year 2016: Big Diesel The Center Of Marketing

By the Staff of NYSportsJournalism.com

December 21, 2016: At 7’1”, 340 lbs., Shaquille O’Neal fills a big space no matter what the location.

O’Neal, who retired from the NBA in 2011, this year began his fifth season with Turner Sports’ NBA on TNT Inside the NBA analysis show, alongside Ernie Johnson, Kenny Smith and Charles Barkley.

But that is only a piece of his current life and marketing pie.

Late last year, he signed a deal with Authentic Brands Group in New York for the rights to manage his name in endorsement and merchandise deals worldwide.

In recent months, O’Neal has signed pacts with American Express, The General (insurance), Wix (Web development) and Krispy Kreme, the latter as an owner (in Atlanta) and spokesman.

That is in addition to such alliances as Gold Bond, Icy Hot, Macy’s (men’s clothing), Zales (jewelry), Arizona Ice Tea, Sportcraft (arcade games), Zyloware Eyeware and Walmart (basketball shoes).

Industry analysts estimate he takes in close to $25 million via endorsement deals and has a net worth north of $325 million.

This year, the man whose self-bestowed nicknames include The Big Diesel, The Big Aristotle, Shaq-Daddy and Superman was inducted into the Naismith Memorial Basketball Hall of Fame.

On Dec. 22, when his one of his former teams, the Los Angeles Lakers, played another of his former teams, the Miami Heat, the Heat retired his No. 32, which he wore while teaming with Dwyane Wade in 2005 to win the NBA title. Fittingly, he worked the game as an announcer for TNT.

The Lakers, for whom he was part of three NBA championships alongside Kobe Bryant, retired his Los Angeles No. 34 in 2013. The team said a statue of Shaq — nine feet tall and weighing 1,200 lbs. — would be unveiled outside of Staples Center in March.

Shaq’s Inside the NBA trademark “Shaqtin’ A Fool” segment is a standalone hit.

This past April, he made an appearance at WWE’s WrestleMania 32. He recently invested in NRG eSports.

"Shaquille O’Neal is one of the most recognizable athletes in the world, and we’re stoked to be working with him to help encourage consumers to support small businesses this holiday season through our Shop Small for 2X Rewards campaign, as well as partner with him on our larger NBA season sponsorship plans," Brad Minor, vp-global brand partnerships and experiential marketing for American Express, said a statement.

"Shaquille O’Neal is one of the most recognizable athletes in the world, and we’re stoked to be working with him."

And, has as been his tradition for many year, O’Neal changes to Shaq-A-Claus during the holiday season to work with Toy ‘R’ Us on its Toys for Tots Program. For Clothes4Souls, he and Macy’s donated 35,000 coats "to those in need."

"In addition to Shaquille’s status as a sports and entertainment icon and businessman, he is known for spreading joy, which aligns with our positioning and mission," Tony Thompson, president and CEO for Krispy Kreme Doughnuts, said in a statement. "We are confident this partnership will have a big impact for us in Atlanta and around the world."

Back to Top Ten Sports Marketers 2016