Top
QUICK HITS

• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

POLL POSITION
BEST ALL-STAR GAME
 
pollcode.com free polls
KEEPING SCORE

Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

BUY SELL

TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA; "Gift of Basketball' 'Star Wars Jedi' Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Dec202016

Top Male Sports Marketer Of The Year 2016: Big Diesel The Center Of Marketing

By the Staff of NYSportsJournalism.com

December 21, 2016: At 7’1”, 340 lbs., Shaquille O’Neal fills a big space no matter what the location.

O’Neal, who retired from the NBA in 2011, this year began his fifth season with Turner Sports’ NBA on TNT Inside the NBA analysis show, alongside Ernie Johnson, Kenny Smith and Charles Barkley.

But that is only a piece of his current life and marketing pie.

Late last year, he signed a deal with Authentic Brands Group in New York for the rights to manage his name in endorsement and merchandise deals worldwide.

In recent months, O’Neal has signed pacts with American Express, The General (insurance), Wix (Web development) and Krispy Kreme, the latter as an owner (in Atlanta) and spokesman.

That is in addition to such alliances as Gold Bond, Icy Hot, Macy’s (men’s clothing), Zales (jewelry), Arizona Ice Tea, Sportcraft (arcade games), Zyloware Eyeware and Walmart (basketball shoes).

Industry analysts estimate he takes in close to $25 million via endorsement deals and has a net worth north of $325 million.

This year, the man whose self-bestowed nicknames include The Big Diesel, The Big Aristotle, Shaq-Daddy and Superman was inducted into the Naismith Memorial Basketball Hall of Fame.

On Dec. 22, when his one of his former teams, the Los Angeles Lakers, played another of his former teams, the Miami Heat, the Heat retired his No. 32, which he wore while teaming with Dwyane Wade in 2005 to win the NBA title. Fittingly, he worked the game as an announcer for TNT.

The Lakers, for whom he was part of three NBA championships alongside Kobe Bryant, retired his Los Angeles No. 34 in 2013. The team said a statue of Shaq — nine feet tall and weighing 1,200 lbs. — would be unveiled outside of Staples Center in March.

Shaq’s Inside the NBA trademark “Shaqtin’ A Fool” segment is a standalone hit.

This past April, he made an appearance at WWE’s WrestleMania 32. He recently invested in NRG eSports.

"Shaquille O’Neal is one of the most recognizable athletes in the world, and we’re stoked to be working with him to help encourage consumers to support small businesses this holiday season through our Shop Small for 2X Rewards campaign, as well as partner with him on our larger NBA season sponsorship plans," Brad Minor, vp-global brand partnerships and experiential marketing for American Express, said a statement.

"Shaquille O’Neal is one of the most recognizable athletes in the world, and we’re stoked to be working with him."

And, has as been his tradition for many year, O’Neal changes to Shaq-A-Claus during the holiday season to work with Toy ‘R’ Us on its Toys for Tots Program. For Clothes4Souls, he and Macy’s donated 35,000 coats "to those in need."

"In addition to Shaquille’s status as a sports and entertainment icon and businessman, he is known for spreading joy, which aligns with our positioning and mission," Tony Thompson, president and CEO for Krispy Kreme Doughnuts, said in a statement. "We are confident this partnership will have a big impact for us in Atlanta and around the world."

Back to Top Ten Sports Marketers 2016