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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in Shaun White (1)

Wednesday
Mar092011

Snowboarder/Skateboarder Shaun White Stuck On Stride Sponsorship Deal

March 9, 2011: Shaun White, who has mastered the sports of snowboarding and skateboarding, and has been a major factor in bringing both to a mainstream audience, has signed a deal with Kraft Foods to represent Stride gum in marketing and promotional efforts.

Financial terms of the two-year deal were not disclosed.

According to Kraft Foods, White will be the official spokesperson and will be "engaged in a variety of promotional activities throughout the coming months" for Stride, which comes with the tag, "The Ridiculously Long Lasting Gum."

White, who has won gold medals at both the Winter Olympics and X Games, recently signed a deal with BFGoodrich. He also has marketing deals that include Red Bull, Burton, Oakley, Ubisoft and Target, according to his official Web site.

"When Stride approached me about partnering with the brand, I knew it would be a great fit and I am looking forward to working with them on some pretty exciting things," White said in a statement.

Stride said it would unveil specific activations featuring White throughout 2011, but that they would include including giveaways and digital and social media campaigns such as Facebook and Twitter.

Kraft Food is seeking to make Stride edgy enough for the young, cutting edge demo that follows White. Stride was launched in 2006 by Cadbury Adams, a division of Kraft Foods, "to give gum chewers a fun, unique and long lasting chewing experience," according to the company. TV spots have included a test marketing group that goes ballistic when their Stride Shift gum changes flavors from citrus to mint as it is being chewed, and a group of covert operators who force people to spit out their long-lasting flavor Stide gum. Lead agency is JWT, New York.

"Shaun is a long-time fan of Stride and embodies what the brand is all about: always on the cutting edge with the unexpected and groundbreaking."

Also among Stride's 14 flavors are Forever Fruit, Always Mandarin, Nonstop Mint, Uber Bubble, Eternal Melon, Mega Mystery and Spark.

"Shaun is a long-time fan of Stride and embodies what the brand is all about: always on the cutting edge with the unexpected and groundbreaking," Gary Osifchin, marketing director for Stride, said in a statement. "We are thrilled that Shaun will be representing Stride."

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