By Barry Janoff
February 27, 2014: Mikaela Shiffrin and Sage Kotsenburg, who both won gold medals in the Winter Games in Sochi, each will get their own Wheaties box covers, according to the General Mills brand.
The 18-year-old Shiffrin became the youngest alpine skier to ever win gold and ended a 42-year Olympics drought for the U.S. by becoming the first American to win the slalom event.
Kotsenburg won snowboarding gold, which included landing a “1620 Japan Air.”
According to Jim Wilson, marketing manager for Wheaties, “Both Mikaela and Sage bring tremendous dedication and commitment to their sports while embodying the talent, heart and strength that are the epitome of true champions.”
The limited-edition boxes will hit retail in March.
"I am so honored to be on the @wheaties Cereal Box this is so crazy to be a part of such a legendary family!," Kotsenburg wrote on his Twitter account. He later added, "Me and @MikaelaShiffrin newly added to the #OrangeBoxClub ! So excited still!"
“This has been an unbelievable experience and proves that all of the time, hard work and determination paid off. I hope that I can be a role model for other young skiers trying to accomplish their goals,” Shiffrin said in a statement. Shiffrin is also on the cover of the March 3 issue of Sports Illustrated.
Echoed Kotsenburg, “I am humbled to represent America and the sport I love on the Wheaties box. Standing on top of the podium was a huge honor and words can’t describe how awesome it feels to join the amazing athletes who have come before me as part of the Wheaties legacy."
Lou Gehrig was the first athlete to appear on a Wheaties box cover, back in 1934.
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