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What Are You Watching In April 2018
 
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QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Feb272014

After Olympic Games Gold, Mikaela Shiffrin, Sage KotsenburgĀ Get Wheaties Gold

By Barry Janoff

February 27, 2014: Mikaela Shiffrin and Sage Kotsenburg, who both won gold medals in the Winter Games in Sochi, each will get their own Wheaties box covers, according to the General Mills brand.

The 18-year-old Shiffrin became the youngest alpine skier to ever win gold and ended a 42-year Olympics drought for the U.S. by becoming the first American to win the slalom event.

Kotsenburg won snowboarding gold, which included landing a “1620 Japan Air.”

According to Jim Wilson, marketing manager for Wheaties, “Both Mikaela and Sage bring tremendous dedication and commitment to their sports while embodying the talent, heart and strength that are the epitome of true champions.”

The limited-edition boxes will hit retail in March.

"I am so honored to be on the @wheaties Cereal Box this is so crazy to be a part of such a legendary family!," Kotsenburg wrote on his Twitter account. He later added, "Me and @MikaelaShiffrin newly added to the #OrangeBoxClub ! So excited still!"

“This has been an unbelievable experience and proves that all of the time, hard work and determination paid off. I hope that I can be a role model for other young skiers trying to accomplish their goals,” Shiffrin said in a statement. Shiffrin is also on the cover of the March 3 issue of Sports Illustrated.

Echoed Kotsenburg, “I am humbled to represent America and the sport I love on the Wheaties box. Standing on top of the podium was a huge honor and words can’t describe how awesome it feels to join the amazing athletes who have come before me as part of the Wheaties legacy."

Lou Gehrig was the first athlete to appear on a Wheaties box cover, back in 1934.

Back to Sochi 2014

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