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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jun272016

Simmons, Ingram, Top NBA Rookies Ready To Rock The Marketing Games

By Barry Janoff

June 27, 2016: Ben Simmons is in Foot Locker spots, Kris Dunn and Brandon Ingram are selling Speed Stick, Marquese Chriss and Buddy Hield are on Panini America trading cards and five incoming rookies have signed with adidas basketball.

Tthe NBA Draft Class of '16 is good to go in hitting the marketing and merchandising hardwood of life.

Simmons was taken No. 1 overall by the Philadelphia 76ers, and the team immediately filled its Web site with the likes of Simmons' No. 25 jerseys and T-shirts. That helped to support his recently signed deal with Nike, which in turn translated to starring in a pair of commercials for Foot Locker, "It's Not Real Yet" and "It's Real Now."

The spots are part of Foot Locker's "Approved" marketing platform, from lead agency BBDO, NY.

In "It's Not Real Yet,"  Simmons seeks pre-Draft advice and uses a life-size papier-mâché version of NBA Rookie of the Year Karl-Anthony Towns to get answers.

When Simmons asks the faux Towns, both outfitted head-to-toe in Nike gear from Foot Locker, "Any advice for my rookie year?" the answer, as Simmons speaking as Towns says, is "You're Ben Simmons. All that natural talent you got, just be yourself and you'll be Rookie of the Year, just like me."

In the second spot, which is set after he has been drafted, Simmons again asks, ""Any advice for my rookie year now that I've been drafted?"

This time, the real Towns answers, "Being drafted doesn't mean a thing. Now the real work starts. This isn't college. This is a grown-man's league."

Simmons also gets advice from Devin Booker and D'Angelo Russell, who both were rookies last year. Russell takes Simmons' cell phone and throws it out the window. "Trust me," he says, a nod to the situation during last season when he used his cell phone to record Los Angeles Lakers' teammate Nick Young talking about fooling around behind the back of his then fiancée Iggy Azalea, which went viral.

"We're thrilled to celebrate another NBA Draft with an elite player like Ben Simmons," Stacy Cunningham, evp-marketing for Foot Locker, said in a statement. "Featuring four awesome young talents in our Foot Locker Draft campaign speaks volumes to the brand during this marquee sports moment."

Five now NBA rookies signed with adidas just prior to the Draft, including Ingram, signed No. 2 overall by the Lakers; Jaylen Brown, signed No. 3 by the Boston Celtics; Dragan Bender, the No. 4 overall pick by the Phoenix Suns); Dunn, taken at No. 5 by the Minnesota Timberwolves; and  Jamal Murray, selected at No. 7 by the Denver Nuggets.

"Our playbook is simple — partner with the best players and use their insights to change the game and connect with young athletes," Chris Grancio, general manager, adidas global basketball, said in a statement. "It's no secret that at adidas players have a voice to share ideas and insights that will create the best basketball gear in the world. We're proud to welcome them to our family and we look forward to getting started."

These players will be featured in upcoming brand campaigns, activations and global tours and will "play a collaborative and instrumental role in driving performance insights to create new footwear and apparel," according to adidas/

Panini America, the exclusive trading card and collectible sticker partner of the NBA, signed exclusive autograph trading card and memorabilia agreements with Marquese Chriss (drafted No. 8 by the Phoenix Suns, then had rights traded to the Washington Wizards) and Buddy Hield (drafted No. 6 by the New Orleans Pelicans).

Panini America ultimately unveiled digital cards of 21 top NBA draft picks (see them here).

Other exclusive athletes for memorabilia include Kobe Bryant, Kevin Durant, Kyrie Irving, Blake Griffin and John Wall.

Chriss and Hield saw their digital cards hit the Internet even as they hit the stage to officially meet NBA commissioner Adam Sillver.

They both will be featured throughout Panini America's 2016-17 NBA and Collegiate Basketball product seasons as well as in NBA Dunk, the company's digital trading card app.

Panini America said the first trading cards of both players will arrive in the Oct. 5 release of its 2016-17 Contenders Draft Picks Basketball. Their first NBA Rookie Cards will arrive the following week in the company's NBA Hoops Basketball brand.

According to Panini America CEO Mark Warsop, "There's a lot of excitement surrounding the 2016 NBA Draft Class and these two players are a big reason why. As we look to the start of a new NBA trading card season and the importance every new rookie crop plays in our success, we can't wait to get started."

Other exclusive athletes for Panini America memorabilia include Kobe Bryant, Kevin Durant, Kyrie Irving, Blake Griffin and John Wall.

In "First Impressions," from Colgate-Palmolive's Speed Stick antiperspirant, Ingram and Dunn get advice from Coach Speedman (played by actor John C. McFinley). "New team, new expectations," he tells them. "So if a veteran player asks you to sing karaoke in a tutu, let 'er rip. Connecting with your new teammates starts on Day One."

Speed Stick ran a similar ad around the NFL Draft with Jalen Ramsey (selected No. 5 overall by the Jacksonville Jaguars) and Myles Jack (selected by Jacksonville in the second round).

NBA, Partners Get 2016 Draft Party Started

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