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NBA Western Conference Finals
Golden State Warriors vs. San Antonio Spurs

Game 1: Sunday May 14  Golden State 113 San Antonio 111
Game 2: Tuesday May 16  Golden State 136 San Antonio 100
Game 3: Saturday May 20  Golden State 120 San Antonio 108
Game 4: Monday May 22  Golden State 129 San Antonio 115

NBA Finals 2017 Schedule

Game 1: Thursday June  1 Boston/Cleveland at Golden State 9 PM ET  ABC
Game 2: Sunday June  4 Boston/Cleveland at Golden State  8 PM ET ABC
Game 3: Wednesday June  7 Golden State at Boston/Cleveland 9 PM ET ABC
Game 4: Friday June  9 Golden State at Boston/Cleveland  9 PM ET ABC
Game 5 * Monday June 12 Boston/Cleveland at Golden State 9 PM ABC
Game 6 * Thursday June 15 Golden State at Boston/Cleveland 9 PM ABC
Game 7 * Sunday June 18 Boston/Cleveland at Golden State  8 PM  ABC
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NBA Eastern Conference Finals
Boston Celtics vs. Cleveland Cavaliers

Game 1: Wednesday May 17 Cleveland 117 Boston 104
Game 2: Friday May 19  Cleveland 130 Boston 86
Game 3: Sunday May 23  Boston 111 Cleveland 108
Game 4: Tuesday May 23 Boston at Cleveland TNT 8:30 PM ET
Game 5 * Thursday May 25 Cleveland at Boston TNT 8:30PM ET
Game 6 * Saturday May 27 Boston at Cleveland TNT 8:30PM ET
Game 7 * Monday May 29 Cleveland at Boston TNT 8:30PM ET
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Dec222016

Top Female Sports Marketer Of The Year: 4’9” Simone Biles Stands (And Flips) Tall

By the Staff of NYSportsJournalism.com

December 22, 2016: At the Summer Games in Rio de Janiero, Simone Biles was part of the gold medal-winning squad dubbed the "Final Five."

Although a total team player, she has become this year the Final One in sports marketing, with deals that include Procter & Gamble, Nike, Beats by Dre, Kellogg’s (Tour), Hershey’s, Mattress Firm, GK Elite Gymnastics (a signature line of workout apparel) and Spieth America (workout equipment).

Among her many honors, whe was named a Woman of the Year by Glamour magazine, the AP Female Sports Athlete of the Year and the 2016 Female Athlete of the Year by the International Sports Press Association (AIPS).

She was named to espnW's 2016 IMPACT25 list of 25 "athletes and influencers who have made the biggest difference for women in sports this year" and was then named espnW’s Woman of the Year.

And she found time to write and do a PR tour for her book, Courage to Soar.

With her five medals in Rio — including four golds — she has a combined total of 19 Olympic and World Championship medals, and has become the most decorated American gymnast, surpassing Shannon Miller, who held the record since 1996.

Working with Octagon Olympics & Action Sports, she earns about $4 million from endorsements but has an unlimited potential, according to industry analysts.

Her social media numbers are just as strong: 2 million followers on Instagram, 874,000 followers on Twitter and 937,000 Likes on Facebook.

"Simone represents the American Dream. She is a great inspiration and example to all of her fans."

And to cap off her year, the 19-year-old appeared on the cover of ESPN Magazine along with Chicago Cubs catcher David Ross (now retired) and the Cleveland Cavaliers' J.R. Smith.

The alliance with Mattress Firm, as do some other of her endeavors, includes hands-on cause-marketing support. Having been raise in foster homes, she is particularly tuned in with the retailer's national Mattress Firm Foster Kids program to "help promote the importance of sleep, especially for children" and during the holidays the Mattress Firm Foster Kids Toy Drive. (See the TV spot here.)
 
According to Ken Murphy, president and CEO for Mattress Firm, "Simone represents the American Dream. She is a great inspiration and example to all her fans, and we are excited she has decided to join our team."

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