Top
POLL POSITION
What Are You Watching In July 2018
 
pollcode.com free polls
QUICK HITS

• Saturday’s Wimbledon Ladies’ Championship on ESPN earned a 2.1 overnight rating, up 27% from a 1.7 in 2017 (Garbine Muguruza vs. Venus Williams).  It was ESPN’s highest since 2015 (2.2 for Serena Williams vs. Muguruza).

• Mitsubishi Motors deal to become title sponsor for college football's (Dec 12 on ABC). The game was presented by in '16, but had no sponsor in '17. Currently played in Sam Boyd Stadium, it will move to the new venue, now under construction, in '20.

ESPN’s 14th Annual ESPYS Auction benefiting the V Foundation for Cancer Research has launched on eBay and will continue through Wednesday, July 18. This year’s auction will feature 80+ experience. Details at https://www.ebay.com/rpp/espn.

KEEPING SCORE

2018 T-Mobile Home Run Derby Participants
1. Jesus Aguilar Milwaukee Brewers
2. Bryce Harper Washington Nationals
3. Max Muncy Los Angeles Dodgers
4. Alex Bregman Houston Astros
5. Kyle Schwarzer Chicago Cubs
6. Javier Baez Chicago Cubs
7. Freddie Freeman Atlanta Braves
8. Rhys Hoskins Philadelphia Phillies
July 16 ESPN

BUY SELL

WEEKEND BOX OFFICE (July 13-15)

1. Hotel Transylvania 3 $44.1M
2. Ant-Man and the Wasp $28.8M
3. Skyscraper $25.4M
4. Incredibles 2 $16.2M
5. Jurassic World: Fallen Kingdom $15.5M
6. The First Purge $9.1M
7. Sorry to Bother You $4.3M
8. Sicario $3.8M
9. Uncle Drew $3.2M
10. Ocean’s 8 $2.9M

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Wimbledon: Novak Wins See More Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Dec222016

Top Female Sports Marketer Of The Year: 4’9” Simone Biles Stands (And Flips) Tall

By the Staff of NYSportsJournalism.com

December 22, 2016: At the Summer Games in Rio de Janiero, Simone Biles was part of the gold medal-winning squad dubbed the "Final Five."

Although a total team player, she has become this year the Final One in sports marketing, with deals that include Procter & Gamble, Nike, Beats by Dre, Kellogg’s (Tour), Hershey’s, Mattress Firm, GK Elite Gymnastics (a signature line of workout apparel) and Spieth America (workout equipment).

Among her many honors, whe was named a Woman of the Year by Glamour magazine, the AP Female Sports Athlete of the Year and the 2016 Female Athlete of the Year by the International Sports Press Association (AIPS).

She was named to espnW's 2016 IMPACT25 list of 25 "athletes and influencers who have made the biggest difference for women in sports this year" and was then named espnW’s Woman of the Year.

And she found time to write and do a PR tour for her book, Courage to Soar.

With her five medals in Rio — including four golds — she has a combined total of 19 Olympic and World Championship medals, and has become the most decorated American gymnast, surpassing Shannon Miller, who held the record since 1996.

Working with Octagon Olympics & Action Sports, she earns about $4 million from endorsements but has an unlimited potential, according to industry analysts.

Her social media numbers are just as strong: 2 million followers on Instagram, 874,000 followers on Twitter and 937,000 Likes on Facebook.

"Simone represents the American Dream. She is a great inspiration and example to all of her fans."

And to cap off her year, the 19-year-old appeared on the cover of ESPN Magazine along with Chicago Cubs catcher David Ross (now retired) and the Cleveland Cavaliers' J.R. Smith.

The alliance with Mattress Firm, as do some other of her endeavors, includes hands-on cause-marketing support. Having been raise in foster homes, she is particularly tuned in with the retailer's national Mattress Firm Foster Kids program to "help promote the importance of sleep, especially for children" and during the holidays the Mattress Firm Foster Kids Toy Drive. (See the TV spot here.)
 
According to Ken Murphy, president and CEO for Mattress Firm, "Simone represents the American Dream. She is a great inspiration and example to all her fans, and we are excited she has decided to join our team."

SHARE ON TWITTER
#SportsMarketerOfTheYear2016

Back to Top Ten Sports Marketers of the Year 2016

Back to Home Page