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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

• NBC Olympics will debut Olympic Ice Presented by Toyota, a live, daily figure skating show airing nightly (7 PM ET) on NBCSN beginning Feb. 10 and continuing through Feb. 24. Live Olympic figure skating competition will follow the show in primetime. NBCOlympics.com and the NBC Sports app will present a digital-exclusive version of Olympic Ice Presented by Toyota immediately following prime-time coverage beginning Feb. 8.

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Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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Top-Selling NFL Jerseys By Team 2017 At Dick’s Sporting Goods
1. Dallas Cowboys
2. New England Patriots
3. Pittsburgh Steelers
4. Philadelphia Eagles
5. Denver Broncos
6. Carolina Panthers
7. New York Giants
8. Seattle Seahawks
9. Atlanta Falcons
10. Cincinnati Bengals
11. Houston Texans
12. Minnesota Vikings
13. Detroit Lions
14. Chicago Bears
15. Green Bay Packers
16. Oakland Raiders
17. Kansas City Chiefs
18. Baltimore Ravens
19. Washington Redskins
20. Arizona Cardinals

SOURCE: DICK'S SPORTING GOODS

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Aug312012

After FTC Crisis, Skechers Going Global With Montana, Cuban, LaSorda, Quiggly

By Barry Janoff

August 31, 2012: Skechers USA, fresh off its run-in with the Federal Trade Commission, is planning a major marketing push that will hit in the U.S. and internationally, which will include the return of Mark Cuban and Joe Montana, the addition of baseball icon Tommy LaSorda, as well as Mr. Quiggly, the pooch who starred in the the company's most recent Super Bowl commercial.

The campaign will supper the global launch of its  Relaxed Fit footwear collection for men. Skechers previously said it would return to the Super Bowl with a commercial to run on CBS during Super Bowl XLVII in February.

The effort will be anchored by TV spots starring, respectively, Dallas Mavericks owner Cuban, NFL Hall of Fame quarterback Montana and LaSorda, a member of the baseball Hall of Fame who has been associated with the game since the 1940s. Skechers said that the three spots would run consecutively, starting with Cuban’s commercial, this Fall. The TV spots are designed to reflect each man's unique personalities "to showcase Relaxed Fit’s wide range of features," according to Skechers: "Cuban’s popularity, Montana’s ability to remain calm under pressure and Lasorda’s spirited character."
 
The campaign also will include  print, in-store, online and social media such as YouTube, Twitter and Facebook.

Earlier this year, the Manhattan Beach, Calif.-based company agreed to pay $50 million to settle allegations of false advertising filed by the Federal Trade Commission and the attorneys general of 44 states. Ads featuring Montana, Kim Kardashian and Brooke Burke came under fire by the FTC over claims that Skechers' toning shoes would help people lose weight, tone muscles and fight heart disease.

Skechers denied any wrong doing and said it agreed to the settlement "[to avoid] the exorbitant cost and endless distraction of several years spent defending multiple lawsuits in multiple courts across the country."

“Mark, Joe and Tommy are three sports legends promoting an idea that’s inspired by the ingenuity of relaxed jeans: product that doesn’t just offer more comfort, but looks great as well,” Michael Greenberg, president of Skechers, said in a statement.

“Guys want their shoes to feel roomy without making their feet look wide and Relaxed Fit shoes are designed to offer this kind of comfort with a more stylish design. Plus, with these power players in professional basketball, football and baseball backing this new brand, we’re confident that Relaxed Fit footwear is going to strike a chord with guys everywhere," said Greenberg."

Relaxed Fit will be Cuban and Montana’s second endorsement for the Skechers, with both previously starring in Super Bowl spots for the company.

Skechers recently began an association with LaSorda through Skechers Foundation, designed to support families and communities in need. Skechers and Lasorda co-host a day at Dodger Stadium on Aug. 1 for members of the Friendship Circle, an organization dedicated to nurturing and inspiring the special needs community.

“[Super Bowl XVLI in] 2012 was our third year at the Big Game and thanks to Mr. Quiggly, we ranked third in the viewer polls," Greenberg said of the commercial the featured Cuban and Quiggly. “Next year we’ll be celebrating our second anniversary as a performance brand and we already have Mr. Quiggly booked and back in training for his triumphant return. We’re aiming for the No. 1 Super Bowl commercial this time.”

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