Top
QUICK HITS

• For every save made by goalkeepers during MLS Eastern and Western Conference Championships and MLS Cup, Allstate said it would donate two new soccer nets to fields in need in that club's city. MLS goalies participating inlcude Zack Steffen (Columbus Crew), Joe Willis (Houston Dynamo), Stefan Frei (Seattle Sounders) and Alex Bono (Toronto FC).
• 2018 BBWAA ballot unveiled, with 14 1st timers including Chris Carpenter, Johnny Damon, Andruw Jones, Chipper Jones, Hideki Matsui, Jim Thome, Johan Santana, Omar Vizquel Full ballot
FanDuel CEO Nigel Eccles who co-founded the company in 2009 'stepping down to focus on his next venture' Former CFO Matt King named new CEO.
• Manchester United and Melitta have signed multi-year partnership naming the brand the club’s first official coffee partner.
• 2017 Monster Energy Nascar Cup Series Championship Results: 1. Martin Truex Jr. (5040 points), 2. Kyle Busch (5035 points), 3. Kevin Harvick (5033 points). 4. Brad Keselowski (5030 points).

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Aug272015

Skechers Signs As Title Sponsor For L.A. Marathon, Complete With Olympic Overtures

By Barry Janoff

August 27, 2015: Skechers continues to make inroads into territory generally occupied by its rivals, signing a multi-year partnership to become the title sponsor of the Los Angeles Marathon.

The next race, now known as the Skechers Performance Los Angeles Marathon, is scheduled for Sunday, Feb. 14, 2016. It would be the 31st running of the event, the origin of which was inspired by the 1984 Summer Olympics, held in Los Angeles.

The Skechers Performance Los Angeles Marathon will take place a day after Los Angeles hosts the U.S. Olympic Team Trials for Men’s and Women’s Marathon in preparation for the 2016 Summer Olympics in Rio de Janeiro.

NBC, which will air the Olympics, plans to broadcast the Olympic Team Trials nationally.

Both events are being finalized even as the Southern California Committee for the Olympic Games, the Los Angeles City Council and other local and state politicians are deciding on whether to accept the U.S. Olympic Committee's proposal to name Los Angeles as the city to represent the U.S. in a potential bid to host the 2024 Summer Games.

The International Olympic Committee's deadline for bid submissions is Sept. 15. Los Angeles would replace Boston as the USOC nominee.

Financial terms of Skechers alliance for its Perfomance division with the Los Angeles Marathon were not released. Skechers replaces Asics, which held title sponsor rights for the previous two events.

Other marketing partners include Gatorade, UPS, Clif Bar and Big 5 Sporting Goods.

According to  Michael Greenberg, president for Skechers. “Partnering with the Los Angeles Marathon is a strategic step forward for our company and the Performance division. As a Los Angeles-based business, we have always wanted to be a part of this iconic race since we began developing our performance footwear division and we could not be more thrilled to join the Los Angeles Marathon as title sponsor.”

Among other alliances, Skechers is the official footwear and apparel sponsor for the Chevron Houston Marathon and sponsors elite marathon runners Meb Keflezighi and Kara Goucher.

Keflezighi plans to compete in Los Angeles wearing the new Skechers GOmeb Speed 3, during both the  2016 U.S. Olympic Team Trials for Men’s and Women’s Marathon and the Skechers Performance Los Angeles Marathon.

Skechers also has deals that include Joe Montana, Pete Rose, Ringo Starr, Meghan Trainor, Sugar Ray Leonard and Mariano Rivera.

According to Gary Zenkel, president for NBC Olympics, “The Road to Rio will begin on the streets of Los Angeles as we start our U.S. Olympic Team Trials coverage with an unprecedented live presentation of the men’s and women’s marathon. This is a great start to our deepest U.S. Trials coverage ever.”

“Not only is it a great honor for Los Angeles to host the U.S. Olympic Team Trials Marathon, it’s another opportunity to demonstrate to the country and the world exactly why Los Angeles is quickly becoming the capital of premiere endurance sports in the United States,” Tracey Russell, LA Marathon LLC, said in a statement. “We’re very pleased to announce that NBC will be broadcasting the Trials live and that millions of viewers will be joining us to witness the country’s best marathoners pursue their Olympic dreams here on the streets of Los Angeles.”

Under terms of their pact, Skechers Performance will have a prominent presence at all Marathon week activities, including the Los Angeles Marathon Health & Fitness Expo. There, Skechers Performance plans to sell official race merchandise featuring the newly created Skechers Performance Los Angeles Marathon event logo.

In addition, Skechers Performance will outfit course volunteers and staff, and provide finishers’ shirts for all runners.

"Much like the City of Los Angeles itself, Skechers is an iconic, global, and stylish brand and we are extremely pleased to announce this new partnership."

The brand plans to have "comprehensive and integrated" Skechers Performance Los Angeles Marathon marketing and communications initiatives leading up to and during the race, to include the Skechers Performance Los Angeles Marathon Web site and app.

The Skechers Performance Los Angeles Marathon "Stadium to Sea" route begins at Dodger Stadium and ends on Santa Monica Blvd. at the Pacific Ocean. Among the iconic areas and destinations through which the Marathon passes are Chinatown, Little Tokyo, the Dorothy Chandler Pavilion, Hollywood & Vine, TLC (formerly Grauman's) Chinese Theater, Rodeo Drive and the Santa Monica Pier.

“Much like the City of Los Angeles itself, Skechers is an iconic, global, and stylish brand and we are extremely pleased to announce this new partnership on the Skechers Performance Los Angeles Marathon,” said Russell. “Skechers has achieved prominence across the global endurance sports market and we look forward to delivering a world-class marathon experience together here in Los Angeles and to collaborating on exciting new initiatives across the U.S. and around the world.”

Other cities that have declared their intention to bid on the 2024 Summer Games include Budapest, Hamburg, Paris and Rome. The IOC is scheduled to name the 2024 Olympics host city in 2017.

Meghan Trainor Signs To Sing With Skechers

Don't That Beat All: Ringo Starr Joins Skechers

Back to Home Page