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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Jan142019

Hear The Rainbow: Skittles To Stage Super Bowl Creative As A Broadway Musical

By Barry Janoff

January 14, 2019: Broadway has seen such all-time hits as Cats, Phantom of the Opera, Chicago, Les Miserables and A Chorus Line.

Now comes "Skittles Commercial: The Broadway Musical."

If you want to see Skittles’ Super Bowl LIII commercial this year, you won’t find it on CBS, but you will find it on Broadway.

Last year, Skittles, a division of Mars Wrigley Confectionery US, produced an exclusive ad that was shown to only one person.

This year, Skittles said it would stage a “commercial performed as a live Broadway musical.”

As The Drifters sang in the 1962 classic, “On Broadway,” “They say the neon lights are bright on Broadway, they say there’s always magic in the air.”

"Skittles Commercial: The Broadway Musical,” written by playwright and Pulitzer finalist Will Eno in partnership with DDB Worldwide, will debut in New York’s Town Hall, with showtime scheduled for Sunday, Feb. 3  (1 PM EST)

Skittles did not share the cost of production, but CBS is asking for $5 million-plus for 30-second spots doing Super Bowl LIII in Mercedes-Benz Stadium, Atlanta.

The show will be performed by a 17-member cast plus a “soon-to-be-announced celebrity” and a live band performing original music.

For every ticket purchased for "Skittles Commercial: The Broadway Musical", Mars Wrigley Confectionery US said it would “donate 100% of the purchase price less any third-party handling, convenience or other fees and taxes to Broadway Cares/Equity Fights AIDS.

Broadway Cares/Equity Fights AIDS is a nonprofit organization that awards annual grants to help men, women and children in all 50 states, Puerto Rico and Washington, D.C., receive lifesaving medications, health care, nutritious meals, counseling and emergency assistance.”

In addition, Mars Wrigley Confectionery US plans to donate $25,000 to Broadway Cares/Equity Fights AIDS, “plus an additional amount equal to the total amount donated as a result of ticket purchases but not to exceed $25,000, for a total potential maximum donation of $50,000.”

"We're always looking for opportunities to innovate and entertain our fans in new ways around football's biggest stage," Debbie Litow, brand director for Skittles, said via the company. "And what better way to do that this year than by bringing our ad to the world's most famous stage: Broadway."

Skittles has established a dedicated Web site for additional information on tickets, the cast, videos and other accouterments.

Support also includes digital and social media.

Marketing will include the tag line, “Broadway the Rainbow. Taste the Rainbow.”

According to the site, souvenirs such as a recording of the music, a poster, T-shirts and pins will be available, with proceeds also going to Broadway Cares/Equity Fights AIDS.

Tickets to the live performance are on now sale and available to the public at Ticketmaster.com.

In addition, people can learn more about "Skittles Commercial: The Broadway Musical" and purchase tickets by visiting SkittlesTheMusical.com or the brand's social media pages.

Super Bowl

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