Top
NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Jan142019

Hear The Rainbow: Skittles To Stage Super Bowl Creative As A Broadway Musical

By Barry Janoff

January 14, 2019: Broadway has seen such all-time hits as Cats, Phantom of the Opera, Chicago, Les Miserables and A Chorus Line.

Now comes "Skittles Commercial: The Broadway Musical."

If you want to see Skittles’ Super Bowl LIII commercial this year, you won’t find it on CBS, but you will find it on Broadway.

Last year, Skittles, a division of Mars Wrigley Confectionery US, produced an exclusive ad that was shown to only one person.

This year, Skittles said it would stage a “commercial performed as a live Broadway musical.”

As The Drifters sang in the 1962 classic, “On Broadway,” “They say the neon lights are bright on Broadway, they say there’s always magic in the air.”

"Skittles Commercial: The Broadway Musical,” written by playwright and Pulitzer finalist Will Eno in partnership with DDB Worldwide, will debut in New York’s Town Hall, with showtime scheduled for Sunday, Feb. 3  (1 PM EST)

Skittles did not share the cost of production, but CBS is asking for $5 million-plus for 30-second spots doing Super Bowl LIII in Mercedes-Benz Stadium, Atlanta.

The show will be performed by a 17-member cast plus a “soon-to-be-announced celebrity” and a live band performing original music.

For every ticket purchased for "Skittles Commercial: The Broadway Musical", Mars Wrigley Confectionery US said it would “donate 100% of the purchase price less any third-party handling, convenience or other fees and taxes to Broadway Cares/Equity Fights AIDS.

Broadway Cares/Equity Fights AIDS is a nonprofit organization that awards annual grants to help men, women and children in all 50 states, Puerto Rico and Washington, D.C., receive lifesaving medications, health care, nutritious meals, counseling and emergency assistance.”

In addition, Mars Wrigley Confectionery US plans to donate $25,000 to Broadway Cares/Equity Fights AIDS, “plus an additional amount equal to the total amount donated as a result of ticket purchases but not to exceed $25,000, for a total potential maximum donation of $50,000.”

"We're always looking for opportunities to innovate and entertain our fans in new ways around football's biggest stage," Debbie Litow, brand director for Skittles, said via the company. "And what better way to do that this year than by bringing our ad to the world's most famous stage: Broadway."

Skittles has established a dedicated Web site for additional information on tickets, the cast, videos and other accouterments.

Support also includes digital and social media.

Marketing will include the tag line, “Broadway the Rainbow. Taste the Rainbow.”

According to the site, souvenirs such as a recording of the music, a poster, T-shirts and pins will be available, with proceeds also going to Broadway Cares/Equity Fights AIDS.

Tickets to the live performance are on now sale and available to the public at Ticketmaster.com.

In addition, people can learn more about "Skittles Commercial: The Broadway Musical" and purchase tickets by visiting SkittlesTheMusical.com or the brand's social media pages.

Super Bowl

Back to Home Page