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POLL POSITION
Sports Marketer Of The Year 2018

 

VOTE HERE

NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Monday
Jan142019

Hear The Rainbow: Skittles To Stage Super Bowl Creative As A Broadway Musical

By Barry Janoff

January 14, 2019: Broadway has seen such all-time hits as Cats, Phantom of the Opera, Chicago, Les Miserables and A Chorus Line.

Now comes "Skittles Commercial: The Broadway Musical."

If you want to see Skittles’ Super Bowl LIII commercial this year, you won’t find it on CBS, but you will find it on Broadway.

Last year, Skittles, a division of Mars Wrigley Confectionery US, produced an exclusive ad that was shown to only one person.

This year, Skittles said it would stage a “commercial performed as a live Broadway musical.”

As The Drifters sang in the 1962 classic, “On Broadway,” “They say the neon lights are bright on Broadway, they say there’s always magic in the air.”

"Skittles Commercial: The Broadway Musical,” written by playwright and Pulitzer finalist Will Eno in partnership with DDB Worldwide, will debut in New York’s Town Hall, with showtime scheduled for Sunday, Feb. 3  (1 PM EST)

Skittles did not share the cost of production, but CBS is asking for $5 million-plus for 30-second spots doing Super Bowl LIII in Mercedes-Benz Stadium, Atlanta.

The show will be performed by a 17-member cast plus a “soon-to-be-announced celebrity” and a live band performing original music.

For every ticket purchased for "Skittles Commercial: The Broadway Musical", Mars Wrigley Confectionery US said it would “donate 100% of the purchase price less any third-party handling, convenience or other fees and taxes to Broadway Cares/Equity Fights AIDS.

Broadway Cares/Equity Fights AIDS is a nonprofit organization that awards annual grants to help men, women and children in all 50 states, Puerto Rico and Washington, D.C., receive lifesaving medications, health care, nutritious meals, counseling and emergency assistance.”

In addition, Mars Wrigley Confectionery US plans to donate $25,000 to Broadway Cares/Equity Fights AIDS, “plus an additional amount equal to the total amount donated as a result of ticket purchases but not to exceed $25,000, for a total potential maximum donation of $50,000.”

"We're always looking for opportunities to innovate and entertain our fans in new ways around football's biggest stage," Debbie Litow, brand director for Skittles, said via the company. "And what better way to do that this year than by bringing our ad to the world's most famous stage: Broadway."

Skittles has established a dedicated Web site for additional information on tickets, the cast, videos and other accouterments.

Support also includes digital and social media.

Marketing will include the tag line, “Broadway the Rainbow. Taste the Rainbow.”

According to the site, souvenirs such as a recording of the music, a poster, T-shirts and pins will be available, with proceeds also going to Broadway Cares/Equity Fights AIDS.

Tickets to the live performance are on now sale and available to the public at Ticketmaster.com.

In addition, people can learn more about "Skittles Commercial: The Broadway Musical" and purchase tickets by visiting SkittlesTheMusical.com or the brand's social media pages.

Super Bowl

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