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• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

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NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jan062015

Skittles Gets 'Awesomer' Super Bowl Rainbow Party Started With Warner Teaser 

By Barry Janoff

January 6, 2015: After weeks of hedging its bet, Wrigley's brand Skittles has confirmed that it would make its first appearance in the Super Bowl, unveiling the news with a teaser ad that hints at "awesomer" activation to come.

Skittles, an official sponsor of the NFL and the go-to snack for Seattle Seahawks running back Marshawn Lynch, said it would air a 30-second spot on NBC during Super Bowl XLIX on Feb. 1.

Details of the spot, from DDB, Chicago, were not shared. A teaser ad features Kurt Warner, former NFL quarterback and three-time Super Bowl participant, current TV analyst  and a native of Arizona, hosting a Skittles-laden party in the parking lot of the University of Phoenix Stadium, where the Big Game will be played.

Skittles said it would be "celebrating its first official inclusion in the Big Game in a variety of unexpected ways in the weeks leading up to the Feb. 1 kickoff." In addition to TV, the brand's campaign will include Internet, such social media destinations as Twitter, Tumblr, Facebook and YouTube; and on-site activation, all focusing on the brand's "Rainbow" theme.

Skittles has an endorsement deal with Lynch (pictured below), a self-confessed long-time lover of the product, which was jump-started when the Seahawks won Super Bowl XLVIII last February.

M&M's, a division of Wrigley's parent company Mars, Inc., has been in the Super Bowl and will return this year. Thirty-second spots on NBC are going for upward of $4.5 million, according to industry analysts.

"We couldn't be more excited to be an official NFL sponsor and first-time Super Bowl advertiser," Matt Montei, senior marketing director for Confections and Seasonal at Wrigley, said in a statement. "We know that Skittles can help make an already awesome game even awesomer for fans everywhere."

In the teaser spot, text reads, "Skittles is so excited about our first-ever Super Bowl ad that we started tailgating in Arizona four weeks early. And we invited Super Bowl legend Kurt Warner to make it awesomer."

"Super Bowl 49 is about to get awesome," Warner, who appeared in three Super Bowls and was MVP of Super Bowl XXXIV with the St. Louis Rams, tells a crowd of cheerleaders and tailgate partiers as Skittles cover the screen. (See the full spot here.)

"Since we're new to this party, we are celebrating in ways only Skittles can — with a twist and this is just the beginning of a big playoff run for Skittles," Montei said.

Warner played in the NFL from 1998-2009, the last four seasons with the Arizona Cardinals. He finished his NFL career with more than 32,000 yards passing and 208 touchdowns. He has the record for the most yards passing in a Super Bowl game (Super Bowl XXXIV, 414) and also has the second and third-most yards passing in a single game (Super Bowl XLIII, 377; Super Bowl XXXVI, 365, respectively).

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