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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

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NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Oct012016

For Reebok, The Skye’s The Limit In New Fitness Alliance With Star Workout Guru

Special to NYSportsJournalism.com

September 30, 2016: As part of its ongoing strategy to establish itself in the fitness, endurance and exercise category, Reebok has signed a deal with Emily Skye be be a global ambassador for the brand.

Australian-born Skye is founder of the F.I.T fitness workout platform. She has more than 9.7 million likes on Facebook and another 110,000 on Twitter.

Reebok, a division of adidas, said Skye would the brand’s "Be More Human" umbrella campaign and tactic – “promoting the significance of physical, mental and social health to achieve our full potential.”

Skye joins a Reebok roster that includes former UFC champ Ronda Rousey and fitness and health expert Jennifer Widerstrom.

Reebok’s marketing partnership include UFC, CrossFit and Spartan Race Series.

Under terms of the deal, Skye will “spearhead a number of Reebok collaborations and initiatives to stimulate meaningful conversations on body positivity, shattering the perceptions of 'perfection' and inspiring self-betterment among women around the world.” 

In addition, Reebok said it would, for the first time, collaborate with Skye on a special footwear creation in 2017, “working directly with Emily and her fans around the world to 'crowd source' ideas and preferences for a brand new functional training shoe. “

Financial terms of the pact were not shared.

"Emily isn't only an inspiration to her millions of followers around the world — she's an inspiration to the very people that walk the hallways at Reebok every single day,” Steve Robaire, director, Reebok Instructor Marketing, said in a statement.

“She has an amazing story that typifies what our 'Be More Human' philosophy stands for: That enriching our lives through fitness can have a positive impact on our social and mental well being," said Robaire.

The Reebok Instructor Network includes more than  100,000 personal trainers situated worldwide, in which Skye “will play an important role in influencing the strategy, support and growth of this network in the future,”  per Reebok.

According to Skye, "Through fitness, I firmly believe every human has the potential to change for the better through the mind as well as the body.

"This synergy is the foundation of my partnership with Reebok who possess, cherish and exert the same values that motivate and inspire me every day," said Skye.

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